Digital Marketing

1. G. H. Raisoni College of Engineering, Nagpur
Department of Computer Science and Engineering
Digital Marketing End Semester Exam
Session: 2018-19
Presentation on
“Digital marketing Tools”
Submitted By
Student Name: Sunny R. Belankar
Roll No: 22
Section: C

2. Tools used and Demonstrated
•Website
•Blogging
•Mobile application
•Search engine optimization
•Google Analytics

3. Website Marketing
One of the most used tool in today’s world is the website marketing. This is a tool used
by the modern day user to demonstrate or present themselves on the digital platform. Mainly
this works on the principle same as that of the newspaper where advertisement are publish.
The only difference is that there is no amount of money taken from the user to publish their
own adds as it is their website only.
The website which I own goes by the “start1213.wordpress.com” also contains
information and the insight which I considered for myself. The application consist of my
personal information. The other option is for blogging. A new user registered to it can
access the website and can write blogs on various themes.
The other things that the website provides is the marketing done by myself using the
my profile page where you can go and check for every little detail of my to rather contact me
or want to share insights with me can be easily done using the application.

6. Blogging
A blog (shortening of “weblog”) is an online journal or informational website
displaying information in the reverse chronological order, with latest posts appearing first. It
is a platform where a writer or even a group of writers share their views on an individual
subject.
You may look at the front page of a blog and overlook its appearance. In most cases,
they have few recent articles or links to other blog posts. But, much more is hidden
below the surface. When you post a new article on your blog, it appears on the first
page. The more content you post, it begins going down the list. Eventually, it will
move to the next page (archive) of your blog.

10. Android application
Android is a mobile operating system (OS) first developed by a Silicon Valley company
by the name of Android Inc. A collaboration spearheaded by Google in 2007 through the Open
Handset Alliance (OHA) gave Android an edge in delivering a complete software set, which
includes the main OS, middleware and specific mobile application, or app.
Patterned after the Linux kernel, the Android also was released as open source code.
Development for the Android may be done through Windows, Linux or Mac. Although primarily
written in Java, there is no Java Development Machine (JDM) in the platform.
Instead of allowing Java programs to run through, Google developed Dalvik, a
virtual machine specifically for the Android. Dalvik runs recompiled Java code and reads
it as Dalvik bytecode and was designed to optimize battery power and maintain functional-
ity in an environment with limited memory and CPU power, such as that of mobile phones,
net books and tablet PCs.

12. Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical
tools for search engine optimization (SEO) and marketing purposes. The service is
available to anyone with a Google account. Google bought Urchin Software Corporation in
April 2005 and used that company’s Urchin on Demand product as the basis for its current
service.
Google Analytics features include:
• Data visualization tools including a dashboard, scorecards and motion charts, which
display changes in data over time.
• Segmentation for analysis of subsets, such as conversions.
• Custom reports.
• Email-based sharing and communication.
• Integration with other Google products, such as AdWords, Public Data Explorer and
Website Optimizer.

13. Search engine Optimization
SEO is short for search engine optimization. Search engine optimization is a
methodology of strategies, techniques and tactics used to increase the amount
of visitors to a website by obtaining a high-ranking placement in the search
results page of a search engine (SERP) — including Google, Bing, Yahoo and
other search engines
As an Internet marketing strategy, SEO considers how search engines work, the
computer programmed algorithms which dictate search engine behavior, what
people search for, the actual search terms or keywords typed into search engines,
and which search engines are preferred by their targeted audience. Optimizing a
website may involve editing its content, adding content, doing HTML, and
associated coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines.

15. THANK YOU