2. Problem
Companies and governments need the help of big data analyzation to decide
how to promote products and ideas and handle PR crisis on social media.
There’s no question that China has been trying to crack down on the
Internet. Good Luck. That’s sort of like trying to nail Jell-O to the wall.
--- Bill Clinton, March 8th, 2000
3. Products
EagTek EagEye Public Opinion
Report
Predict trending topics
Send alerts on possible
confidentiality breach,
outburst of public
sentiments, etc
Monitor the development of
user-specified topics, analyze
how certain information is
spreaded
Provide data analyzation and
visualization on public
opinions of user-specified
subjects
4. Jingdong’s CEO Mr. Liu
Mr. Liu is the founder and CEO of Jingdong, an online
retailer. He comes from humble origins and has gained great
success. Jingdong uses Mr. Liu’s story of building up from
nothing as part of its publicity strategy, and Mr. Liu becomes
the front man of the company.
During his visit at the University of Minnesota, Mr. Liu was
accused of rape. The news would soon hit China’s largest
social media, Weibo. What should Jingdong’s publicity team
do to minimize the negative influence of the rape allegations
against Mr. Liu?
5. Possibilities of Using Ee Fung Products in
PR Crisis
● Monitor the public attention of the rape allegations
● Get alerts on changes of public sentiments
● Cooperate with major influencers, spread favorable
information
Confirmation
of the arrestPositive ---
Negative ---
Neutral ---
Send alert
6. Business Model: Software as a Service
● Services are online; no need to download any app
● Service data stored in Cloud (Antfact)
● Free trial -> yearly subscription
Total number of users Number of active users Number of paying users
Police
Government
7. History
CEO: Sanwei Huang
● Graduated from National University of Defense
Technology, majored in Automation
● Participated in building Yinhe-1 supercomputer
8. History
● 2010-08: Founded in Changsha National
High-tech Industrial Development Zone
● 2012-11: Founded the 973 Social Analysis
Open Source Community with National
University of Defense Technology, Shanghai
Jiaotong University, Peking University, etc.
9. History
● 2016-03: Became a member of the
Cybersecurity Association of China
● 2017-03: Got Listed on National Equities
Exchange And Quotations (NEEQ)
10. Secret Sauce and Hot Product
● Ee Fung’s technology is best at analyzing public opinions on specific topics
in a short time
● EagTek provides real-time sentiment analysis and send crisis alerts
promptly
