Adjustment - Why applicants use/don’t use it & how they make these decisions

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Adjustment - Why applicants use/don’t use it & how they make these decisions

  1. 1. AdjustmentWhy applicants use/don’t use it & howthey make these decisionsKyla Steenhart
  2. 2. MethodologySample501 UK/EU 2012 university applicantsScreening questions to ensure respondents:- Were waiting on results on 16th August- Had a conditional firm choice offer- **Achieved grades higher than those required for their firm choice offer**Fieldwork datesThursday 16th – Saturday 18th August
  3. 3. Grades achieved 280 UCAS points 260 UCAS points or (e.g. BBC) below (e.g. BCC) 4% 5% 300 UCAS points (e.g. BBB) 6% 320 UCAS points (e.g. ABB) 8% 360+ UCAS points (e.g. AAA+) 340 UCAS points 63% (e.g. AAB) 13%Q2 What grades (or equivalents) did you achieve?Base: All respondents (501)
  4. 4. Biggest concern when choosing a university The course 42% Location 24%Grades required to get in/Getting accepted 20% Reputation/Ranking 18% Employability/job prospects 13% Financial costs 8% Generally ethos/happy living there 7% Quality of teaching 6% Accommodation 4%How students treated by uni/other students 3% Quality/availability of facilities 3% Availability of year working/abroad 3% A good night/social life 2% Other 2% Q6 Thinking back to when you were applying, what was your biggest concern about choosing a university? Base: All respondents (501)
  5. 5. Heard of Adjustment? No 18% Yes 82%Q6a Have you heard of the Adjustment process accessible through UCAS Track?Base: All respondents (501)
  6. 6. Registered for Adjustment Yes, I’ve registered 4% No and I don’t intend to register 92% Not yet but I intend to register 4%Q7 Did you register for Adjustment?Base: All respondents (501)
  7. 7. Registered for AdjustmentDecided not to look for Intend to contact universities to Accepted newnew offer & did not look for new offer offercontact any universities Contacted universities to look Contacted universities to look for for new offer but decided not new offer but not accepted one yet to change my offer after all Q8 Regarding Adjustment, which of the following statements best applies to you? Base: All respondents who had registered for Adjustment (18)
  8. 8. Reasons for not wanting to ‘trade up’ – unprompted Happy with firm choice, generally 79%Course/university is already the best/one of the best on offer 10% Unable to get into a better university/still not good enough grades 6% Happy because location is right 5% Had done lots of research on firm choice/arranged things already 4%Contact (visits,communication etc) with uni was good 3% Don’t have the time/didn’t want the hassle 3% Didn’t know enough about Adjustment 1% Other 3% Q11 Why did you decide not to reconsider where and/or what to study? Base: All respondents who decided not to change their offer through Adjustment (501)
  9. 9. Reasons for not wanting to ‘trade up’ “I really wanted to go to Sheffield Uni and have done for months, and my better than expected grades didnt change that.” Female, 18, University of Sheffield as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  10. 10. Reasons for not wanting to ‘trade up’ “I had my heart set on Exeter all along due to its location, the nature of its course, the city itself and its reputation. It just had it all, so I never really seriously considered going anywhere else” Female, 18, University of Exeter as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  11. 11. Reasons for not wanting to ‘trade up’ “Because as soon as I had completed my interview for my university the staff, other students and overall atmosphere of the university was fantastic and I felt destined to go there and felt that my heart was set on this choice of university even before I had completed my other interviews.” Female, 18, Anglia Ruskin as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  12. 12. Reasons for not wanting to ‘trade up’ “I am very happy with my firm choice, its a dream come true! Although my grades exceeded the necessary grades for my offer, the course and institution are just what I am looking for.” Female, 17, University of Glasgow as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  13. 13. Reasons for not wanting to ‘trade up’ “Because I was content with my firm choice. Nor did I think Id be able to get on a better course elsewhere other than Oxbridge which I doubt is part of the Adjustment process.” Male, 18, University of Bristol as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  14. 14. Reasons for not wanting to ‘trade up’ “Because Im already going to the top university in the world - there isnt anything to adjust to” Female, 18, University of Cambridge as firm choiceQ11 Why did you decide not to reconsider where and/or what to study?
  15. 15. Reasons for using/wanting to use Adjustment - Prompted To find a university with a better course 53% To find a university with a better reputation 42% To find a university with a better location 29% To find a course with a better reputation 21%To find a university with better employability 13% To find a university with a better social life 8% To find a university with better costs 5% Warning: Very small base size None of the above 5%Q10 Did/do you want to use Adjustment for any of the following reasons?Base: All respondents who have registered or intend to register for Adjustment (38)
  16. 16. Reasons for using/wanting to use Adjustment “The university had me on their reserve list, and offered me a place. My firm was not for a medicine course, but the adjustment university offered me a place on a medicine course. I really, really want to be a doctor, so went through adjustment.” Male, 18, King’s College London as firm choice, contacted UEA through AdjustmentQ9 Why did/do you want to reconsider where and/or what to study?
  17. 17. Reasons for using/wanting to use Adjustment “If I can go to a more prestigious university Id obviously like to go” Female, 18, University of Nottingham as firm choice, haven’t yet contacted any universities through AdjustmentQ9 Why did/do you want to reconsider where and/or what to study?
  18. 18. Reasons for using/wanting to use Adjustment “I wanted to go to a Russell Group university” Female, 18, University of Northumbria as firm choice, contacted Newcastle through AdjustmentQ9 Why did/do you want to reconsider where and/or what to study?
  19. 19. Importance of information sourcesUCAS 56%Open days/visits earlier in application process 44%Universities’ own websites 42%Newspaper league tables 28%University visits during adjustment period 22%Bestcourse4me 17%Unistats 8% Q13 How important do you think the following sources will be/were/are in deciding which university/universities you want/wanted to Warning: contact through Adjustment? Base: All respondents who have contacted or intend to contact universities to look for a new offer (36) – only ‘very important’ shown Very small base size
  20. 20. Who applicants discussed Adjustment decisions with 75% 72% Family Friends 44% Teachers 22% Current students 6% Alumni Warning:Q14 Did you discuss/will you discuss which university/universities to contact through Adjustment with any of the following people?Base: All respondents who have contacted or intend to contact universities to look for a new offer (36) Very small base size
  21. 21. Social media usage re Adjustment 2/5 didn’t use/ intend to use any of these Warning:Q15 Did you use/will you use any of the following social media to inform or discuss your Adjustment decisions?Base: All respondents who have contacted or intend to contact universities to look for a new offer (36) Very small base size
  22. 22. Views on the Adjustment process “It is a brilliant idea for students like myself who thought they wouldnt be able to achieve the grades that the better universities accept.” Female, 19, Achieved AAA+Q23 Overall, how do you feel about the Adjustment process?Base: All respondents who have registered or intend to register for Adjustment (38)
  23. 23. Views on the Adjustment process “Not enough information is made clearly on UCAS website, only heard of it in the days leading up to results day, also would be beneficial to have universities contacts in one place on UCAS website or ideas of vacancies or schools where there are vacancies.” Female, 18, Achieved AAA+Q23 Overall, how do you feel about the Adjustment process?Base: All respondents who have registered or intend to register for Adjustment (38)

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