Pakistan Cables is the premier cable manufacturer and market leader in Pakistan. Since its inception in 1953, Pakistan Cables has maintained quality standards par excellence by manufacturing 99.99% pure Copper wire - a hallmark that we are trusted not to compromise on. Being affiliated with General Cables, a FORTUNE 500 company, Pakistan Cables is the only cable manufacturer to be affiliated with an international cable manufacturing.

1. PESTEL Analysis on Pakistan cables
Prepared by : Engr. S. M. Yousuf. Qasim
Registration No : 102-S16-306
Subject : Principles of Marketing
Submitted to: Sir. M. Arif
Nazeer Hussain University
Trusted Not To Compromise

2. Content
• What does PESTEL Analysis Mean ?
• Case study on Pakistan cables.

3. Learning objectives
• After this Presentation Participants will be able to identify and undertake PESTEL analysis

4. PESTEL analysis
• PESTEL is an analytical tool which consider outside factors and their impact on a organization or
business
• Is a use full tool for understanding the “big picture” of the environment in which you are focusing
on .

5. The factors in PESTEL Analysis
• P - Political
• This Refers to the Government of a country or Area . The main Issues addressed in this
section include political Stability, Tax Guidelines, Trade regulations, Safety Regulations, and
Employment laws
• E - Economic
This Involves the current Financial position of a country or Area
(This Includes Employment / Unemployment Numbers Inflation Interest Rates whether the
Economy is Booming or in Decline )
• S - Sociological
• This is every Thing Socially and culturally (National / Local Culture Religion)
(for Example: The salwar kameez is the national dress of Pakistan and is worn by men and
women in all four provinces Punjab, Sindh, Baluchistan and Khyber Pakhtunkhwa in the
country and in Azad Kashmir. Salwar refers to loose trousers and kameez refers to shirts)

6. Continued….
• T - Technological
• How new and emerging technology affects our project / organization (Smart Phones Laptops
Super fast internet Social Networking YouTube Twitter Facebook
• L - Legal
• How local, national and global lawmaking affects the project (for Example Consumer
Protection Law , Copyright and Patent laws, Health and safety law )
• E - Environmental
• Local, national and global environmental issues like Recycling Future Energy Waste Disposal
(waste water Plants, Bio Gas Plants etc.)

7. PESTEL Analysis Pakistan cables
Pakistan Cables is the premier cable manufacturer and market leader in Pakistan. Since its inception
in 1953, Pakistan Cables has maintained quality standards par excellence by manufacturing 99.99%
pure Copper wire - a hallmark that we are trusted not to compromise on. Being affiliated with
General Cables, a FORTUNE 500 company, Pakistan Cables is the only cable manufacturer to be
affiliated with an International cable manufacturing.

8. Political factors Pakistan cables
Current Strength
• Pakistan oldest and most reputable cable manufacturer.
joint venture with BICC (British Insulated Calendar's
Cables)
• Karachi Stock Exchange Member since 1955
• Pakistan Cables is part of the Chinoy Group of
Companies.
• Revenue in 2011 of PKR 5.8 billion
• Pakistan Cables is the only cable company in Pakistan
with multinational affiliation with General Cables and
product quality to match the best in the world

9. Economical Factors for Pakistan Cables
• 1953 Pakistan cable was established and started manufacturing of
general wiring cables with natural rubber insulation
• 1960 introduced general wiring cables with PVC insulation for the
first time in Pakistan
• 1968 established factory for low voltage armored cables up to 3.3
KV for the first time in Pakistan , installed Aluminum rod
extrusion plant
• 1974 field communication cables used by Pakistan armed
• 1978 received top 25 companies in the Karachi Stock Exchange
• 1979 Launched F Sections
• 1980 received Top 25 Companies award from Karachi stock
exchange
• 1982~1983 Corporate Excellence Award from Management
Association of Pakistan
• 1984 Established Anodizing Plant for Manufacturing of doors &
windows Section Introduced for the first time in Pakistan MV
XLPE Cables for Supply To KESC
Fig 1.1 Kamal Chinoy with Foreign Deligates
Fig 1.2 Pakistan Cables in Local Markets

10. Continued ……
• 1996 set up state of the art plant to manufacture High conductivity
oxygen free copper rod
• 1997 was amongst the first 5 companies in Pakistan and was the
first cable manufacturer to receive ISO 9002 certification
• 1998 Achievement Award for outstanding performance by
President of Pakistan
• 2000 Became the first and only cable and aluminum manufacturer
in Pakistan to be certify for ISO 9001:2000 version
• 2001 Introduced LV XLPE cable fully typed tested by KEMA
Holland for the first time in Pakistan
• 2003 Introduces Powder coated Aluminum Profiles, Received Top
25 Companies award from Karachi stock Exchange ,
Commemorated 50th Anniversary
• 2005 Achieved net sale of over PKR.2 billion
• 2006 Achieved net sale of overs PKR.3 billion received top
companies award from Karachi stock exchange Received Brands
of the year Award for Wire and cables & Copper Rod
• 2007 Achieved net sale of overs PKR.4 billion top 25 companies
by Karachi stock exchange (Position no 06)
Fig 1.3 Pakistan Cables Aluminum section
Fig 1.4 Pakistan Cables XLPE Cables

11. Continued ……
• 2007 & 2008 Brands of the year award in the following categories
• Electrical wires and cables
• Copper Rod
• Aluminum Profiles
• 2009 Made operational a 2 Mw gas-fired tri generation Power
generation plant , set up a new Plant for the Manufacturer of
automobile cables , completed downstream expansion by
inaugurating new PVC Compounding Plant
• 2010 General cable corporation a fortune 500 company and world
leader in cable manufacturing made an investment to take a 25%
equity stake in Pakistan Cables
• 2011 Received ISO 14001:2004 certification , OHSAS
18001:2007 certification
• 2012 achieved net sale of over 5 billion received best corporate
report award from joint committee of ICAP and ICMAP for the
year 2010
• 2013 celebrate 60 brilliant years Pakistan cables won KSE top 25
companies award for the 6th time
• 2014 Achieved net sales of over PKR6.5 billion
Fig 1.5 NHU students Visits Pakistan Cables
Fig 1.6 Pakistan Cable HT Cable Laying

12. Sociological
Promotes Name of the Pakistan in Electrical goods
“Made in Pakistan”
Meets international standard, Provide Job opportunities for
People to work in International Standard firm
Awareness of Electrical Standard To reduce Electrical Cost
using Adds, TV, Commercial Like “ Safety Par no
Compromise” , “Appliance Friendly” , “Life Time
Investment” , “Pakistan Cables TVC - Citrus Talent”
Cable and Tables Book for Engineers
Technical Detail Charts of cable, size and Ampere to use
in House and Industries.
Safety Precautions Tables
Fig 1.6 Pakistan Cables TV Commercial
Fig 1.7 Pakistan Cables TV Commercial

13. Pakistan Cables TVC - Citrus Talent

14. Technological:
• User Friendly website available in English , Urdu version
• Research and Development Department for new ideas and Innovation

15. Legal
• Pakistan Cables is ISO 9001:2008 ( Quality Management System)
• ISO 14001:2004 ( Environmental Management System )
• OHSAS 18001:2007 (Occupational health and safety management system certified and is the only
cable manufacturer in Pakistan to have its cables type tested by the world renown KEMA
Laboratory in Netherlands.
• KEMA is a Global consulting and Certification Company

16. Environmental:
Health and Safety Policy
• Conserve / Sustain / Save Energy: Pakistan Cables is certified for OHSAS
18001:2007 (Occupational Health & Safety Management System) and ISO
14001:2004 (Environmental Management System). Pakistan Cables is the only
cable manufacturer in Pakistan to achieve these certifications. 99.99 % pure
copper is used in manufacturing cables that results in lower line losses and
hence conservation of energy.
• Reuse and Recycle: Pakistan Cables encourages its customers to return the
wooden cables drums for reusing that also contributes towards reducing
wastage and de-forestation.
• Energy Conservation: As the Company has its own Power Plant, with waste
heat recovery and vapor absorption chillers, it is able to more efficiently utilize
gas and electricity, thus ensuring energy conservation

17. Summary
Strength
• Premier cable manufacturer & Market leader
in Pakistan
• High International Quality Standards &
Certification
• Approved with Government, Semi
Government, Privates Firms of Pakistan as
well as Exports outside of Pakistan
• 2014 Achieved net sales of over PKR 6.5
billion
• General cable corporation a fortune 500
company and world leader in cable
manufacturing made an investment to take a
25% equity stake in Pakistan Cables
• Top 25 Companies award from Karachi stock
Exchange ,Share Price “PKR 214 /=’’
Weakness
• Competitors
• High Prices
• R & D
• No official account of YouTube , Tumblr,
Instagram, Pinterest
• No advancement on Aluminum Cable Section
• No Advancement on Low Prices Editions for
Economy users.
• Less Dividend and Bonus rates Share on
Yearly basis
• Website is (unresponsive) on mobile
• Online product verification

18. Summary
Opportunities
• R & D department will focusing on Aluminum
cable variety Its my opinion that they will
work on Aluminum cable with (Copper Silver
Gold Platinum lead) coatings b/c they are
good conductors and enhance the conductivity
of the product so it will meet the budget of
Economy categories People with low Price
Option
• Dividend and bonuses will be announced on
Quarterly basis that will help full for
customers Satisfaction.
• Electrician Courses, Diplomas for People who
want to built their career in Electrical Domain.
• Online Electrical team support, Affiliated
Electrician, Engineer from Pakistan Cables
Threats
• Low price cables with High Standards
• Fire resistance cable in low voltage XLPE
standards
• Product Piracy Easily Available in Shersha,
Lahore, Karachi Markets
• Competitors like Million (Ilyas , Fayaz )
• Copper Gat
• Pioneer
• AGE
• New Age
• Fire Resistance Cable
• Universal

19. For Any Query Feel free to Contact : +92-314-2581457
E-mail :- Yousuf.Qasim@nhu.edu.pk info@farhatandco.com.pk
Follow me on LinkedIn :- Yousufqasim@live.com
Facebook :- www.facebook.com/FarhatCompany
website :- www.farhatandco.com.pk
Gmail /Twitter / Tumblr :- smyousufqasim@gmail.com