3. • An evening that consists of no-instrument all-voice LIVE a capella performance.
• By definition, a cappella music is specifically group or solo singing without
instrumental accompaniment, or a piece intended to be performed in this way.
Click this link for a sample.
• Old and gold foot tapping harmonies to the new and
jazzy dancing rhythms.
• First Hindi-English a capella show of it’s kind in Dubai
• Bring audience of different backgrounds, ages, and
cultures together to connecting them with music
Event Overview
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5. PennMasala
5
• World’s First and Premier Hindi A Cappella Group
• Born in 1996 at the University of Pennsylvania, it has consistently been at the
forefront of South Asian-Western fusion
• Currently comprises of 15 voices that provide innovative sounds, rich textures, and
complex arrangements, showcasing the
distinct genre that they have created.
• Their Hindi-English mashups form
unique harmonies of Western and
Eastern melodies
6. PennMasala - Accomplishments
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• Performed for elite audiences
around the world including
– Sachin Tendulkar,
– Mukesh Ambani,
– A.R. Rahman, and
– President Obama at the White
House
• Performed at the Indian International
Film Academy (IIFA) Awards
7. PennMasala - Accomplishments
7
• The group has released nine full-length
studio albums, the latest one being
Resonance
• Featured in the Hollywood motion picture
and soundtrack for Pitch Perfect 2, which
received an American Music Award for
Best Soundtrack in 2015
• India Tour 2016: Their India tour had 7
performances in 5 cities – Kolkata (2),
Bangalore, New Delhi, Mumbai (2), and
Hyderabad.
•Fan Response: Their first show in India
(Kolkata) was all sold out in 28 seconds
after the tickets went live. Most of the
other shows were sold out in minutes too.
9. Media Partners
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Benefits provided by you:
-Cash Sponsorship worth AED 65,000
(includes IDdesign as the presenting sponsor and UCB as a support sponsor)
11. Media Coverage & Event Publicity
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Radio and Movie Theatre Ads:
- Event promos were aired on City 101.6 Radio for 2
weeks, and got a huge response.
- The video version of these ads were also aired in
Novo Cinemas across selected theatres in Abu
Dhabi, Dubai and Sharjah.
Print Media Editorial and Ads:
- Penn Masala was mentioned above the
fold on Gulf News, and received front
page coverage on Tabloid! (Gulf News)
and City Times (Khaleej Times). It also
received a full page coverage in 7Days.
- Masala! Magazine had a 2 page editorial
and 1 full page ad for our event.
13. Media Coverage & Event Publicity
13
Event success – Artist and Content:
- The artists received a lot of love from the fans and
from the media. Khaleej Times and City 101.6
covered live interviews with a lot of audience
engagement.
- The content was very engaging for audience from
all backgrounds and their humble nature and
immense talent one’s everyone’s heart with it’s
uniqueness.
Event success – Audience Engagement:
- Individuals from all ages and
backgrounds hummed, foot-tapped and
danced along the music.
- The premium audience got a chance to
meet and greet the artist after the show,
that was very well received and
organically grew audience engagement.
