1
Outline
• Indonesia as the perfect canvas to paint your
  music

• A paradigm shift on how music artists deliver
  their w...
Indonesian are very passionate about music – A fertile
ground for the music artists to express & expose their work




   ...
The preference for local music artists & language further
boost the chance for local music artists to be successful




  ...
Outline
• Indonesia as the perfect canvas to paint your
  music

• A paradigm shift on how music artists deliver
  their w...
The Traditional Way…




Previously the record label was part of the closed
channel to push promotion and music to your fa...
The difficulties to get through the music label industry




               •Practically still an unknown

               ...
Unhealthy Music Industry

                             ‘Label’      Distribution      Promotion                  Fans
    ...
Utilizing the Social Media as the solution to bypass
Intermediary ……




Now through social media the artist and fan base ...
Indonesia Music Industry Reshaped

• Huge opportunities in
  digital music industry
• Successful Ring Back
  Tone business...
SpeedyTrek Program, perfecting the solution……

                                                     ARTIST




           ...
Outline
• Indonesia as the perfect canvas to paint your
  music

• A paradigm shift on how music artists deliver
  their w...
SpeedyTrek Social
Website
-   Band Community blog.
-   Indie & Music News.
-   Review album.
-   Music distro.[music webst...
SpeedyTrek e-Magazine
 Magazine / majalah bulanan
 elektronik yang berfungsi
 sebagai media informasi-
 aktualisasi-
 prom...
SpeedyTrek Independent Music Competition
2009 & Compilation Album
 Merupakan “Being Strategy” dengan
 memberikan reward ba...
SpeedyTrek Concert Road show
Pemenang kompetisi dan artis dengan
hits/rating terbaik akan diikutsertakan
dalam kegiatan ro...
Ring Back Tone (RBT)
Music/lagu pemenang kompetisi dan artis
dengan hits/rating terbaik memiliki
kesempatan untuk menjadi ...
Xpress, Xpose and be Discovered………

Come and join us...........at SpeedyTrek

http://speedytrek.telkomspeedy.com




     ...
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Saiful Hidayat Speedytrek Xpose Your Music Speedy Indie Music Gathering 2009 Ver 2

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  • Mas Junot
    Speedytrek dibuat dengan tujuan sebagai wadah promosi dan distibusi secara langsung dari Artist/pemusik kepada para Fans nya Dengan Gratis, disini karya anda punya potensi untuk didengarkan dan didownload oleh seluruh pelanggan TELKOm Group total 70 Juta, mereka akan lekaukan rating secara langsung terhadap hasil karya anda, dan jika menjadi 10 besar maka menjadi kandidat sebagai DUTA MUSIK SPEEDY dan kami jadikan RING BACK TONE.
    Silahkan segera daftar dan upload karya anda di speeedytrek.telkomspeedy.com

    salam
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Saiful Hidayat Speedytrek Xpose Your Music Speedy Indie Music Gathering 2009 Ver 2

  1. 1. 1
  2. 2. Outline • Indonesia as the perfect canvas to paint your music • A paradigm shift on how music artists deliver their work to the fans • SpeedyTrek – Xpose ur music 2
  3. 3. Indonesian are very passionate about music – A fertile ground for the music artists to express & expose their work 3
  4. 4. The preference for local music artists & language further boost the chance for local music artists to be successful 4
  5. 5. Outline • Indonesia as the perfect canvas to paint your music • A paradigm shift on how music artists deliver their work to the fans • SpeedyTrek – Xpose ur music 5
  6. 6. The Traditional Way… Previously the record label was part of the closed channel to push promotion and music to your fan base 6
  7. 7. The difficulties to get through the music label industry •Practically still an unknown •Doesn’t have enough tracks to be compiled to an album •Lacking the number of fans = Not worth exposing? 7
  8. 8. Unhealthy Music Industry ‘Label’ Distribution Promotion Fans Artist Jumlah Sumber Penciptaan Berikan kesempatan Artis/Seniman berpilihan yang jujur. Memarginalkan selera adalah memarginalkan potensi budaya Energi Potensial>>> Energi release>>> Pemampatan pada value chain ‘pastinya’ memberikan ! quot; # $ # # 8
  9. 9. Utilizing the Social Media as the solution to bypass Intermediary …… Now through social media the artist and fan base enjoy a two way conversation and exchange of music 9
  10. 10. Indonesia Music Industry Reshaped • Huge opportunities in digital music industry • Successful Ring Back Tone business in Indonesia • Enabling long tail music industry • Unleashed the hidden creative potential • Encourage healthy music industry 10
  11. 11. SpeedyTrek Program, perfecting the solution…… ARTIST Independent Music Competition Social Web Site Independent Music Award e-Magazine Compilation Album Concert roadshow Ring Back Tone FANS 1.000.000 12.000.000 Flexi Non Telkom Group Speedy users and Users … and counting 67.000.000 Tsel • SpeedyTrek website, not only will you be accessible to your fan base, but we will introduce and promote you to our vast customer/user base. • SpeedyTrek Offline activities will further expose you and your music to the fans 11
  12. 12. Outline • Indonesia as the perfect canvas to paint your music • A paradigm shift on how music artists deliver their work to the fans • SpeedyTrek – Xpose ur music 12
  13. 13. SpeedyTrek Social Website - Band Community blog. - Indie & Music News. - Review album. - Music distro.[music webstore]. - Chart musik & rating. - Interactive discussion. - Music Fashion. - E Magazine download. - Band of the month. - Music program content. - Music Collaboration - “FREE” Download and Streaming - Widget and Links 13
  14. 14. SpeedyTrek e-Magazine Magazine / majalah bulanan elektronik yang berfungsi sebagai media informasi- aktualisasi- promosi bagi para member komunitas SPEEDYTREK Konten e-magazine berisi semua detail kegiatan serta update berita seputar dunia musik label maupun indie di tanah air maupun luar negeri. 14
  15. 15. SpeedyTrek Independent Music Competition 2009 & Compilation Album Merupakan “Being Strategy” dengan memberikan reward bagi member komunitas yang berprestasi. Syarat Kompetisi: - Peserta wajib log on sebagai member. - Mengikuti aturan main kompetisi. - Karya orisinil. - Berkualitas secara umum. - Pendaftaran dengan syarat membeli SPEEDY Pre-paid. Compilation Album VOL.1 - 2009 - Berisi kumpulan lagu pemenang kompetisi. - Mendapat reward kontrak album rekaman. - Menjadi SPEEDYTREK ambassador. 15
  16. 16. SpeedyTrek Concert Road show Pemenang kompetisi dan artis dengan hits/rating terbaik akan diikutsertakan dalam kegiatan road show speedy secara national yang akan lebih mempromosikan eksistensi mereka ke penggemar di seluruh Indonesia. 16
  17. 17. Ring Back Tone (RBT) Music/lagu pemenang kompetisi dan artis dengan hits/rating terbaik memiliki kesempatan untuk menjadi Ring Back Tone (RBT) TELKOM Group 17
  18. 18. Xpress, Xpose and be Discovered……… Come and join us...........at SpeedyTrek http://speedytrek.telkomspeedy.com 18

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