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Conceptual Model
A Design Methodology
Ying Liang | Oct. 2015
shopping experience
Conceptual model and mental model
theoretical environment
research mental models and conceptual models
research mental models and conceptual models
research mental models and conceptual models
research mental models and conceptual models
research mental models and conceptual models
self-exploration
Further interview and observation
• What are the boundaries of their mental model of this task?
• What are the concepts they have in their mind?
• What are ...
thank you
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Conceptual model

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The opening of my thesis

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Conceptual model

  1. 1. Conceptual Model A Design Methodology Ying Liang | Oct. 2015
  2. 2. shopping experience
  3. 3. Conceptual model and mental model
  4. 4. theoretical environment
  5. 5. research mental models and conceptual models
  6. 6. research mental models and conceptual models
  7. 7. research mental models and conceptual models
  8. 8. research mental models and conceptual models
  9. 9. research mental models and conceptual models
  10. 10. self-exploration
  11. 11. Further interview and observation
  12. 12. • What are the boundaries of their mental model of this task? • What are the concepts they have in their mind? • What are the attributes they mostly care about or mostly interact with? • What are the main use cases? • How they think about the A/C, auto buttons, and other unfamiliar buttons? • How they use their mental models to explore new products? • How they create another mental model for this new product? • What are the connections between models and representations? What I want to learn
  13. 13. thank you

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