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Air timeloyaltycashback

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Yiannis Hatzopoulos
Yiannis Hatzopoulos

Loyalty program linked to distribution of telecom benefits

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Brand loyalty version 2D loyalty barcode Covered under a sticker Consumer peels off Scans with smartphone App Registers his loyalty Points Automatically Similar business case with SMS codes Under bottle caps
Brand Consumer's Telephone Number Facebook credentials (option) Area of consumption Demographics Frequency of buying pattern etc Loyalty point credit Micro-investment pool Matures every 3 months Distribution to loyalty consumer receives Facebook virality Through mobile app Partially convert to airtime Bulk prices!!!
Scenario No 2
Retailer loyalty version
50% of loyalty points left unredeemed At maturity time Loyalty point credit Micro-investment pool Matures every X months Distribution to loyalty consumer Facebook virality Incentives Brand sponsors! Partially convert to airtime Bulk prices!!!

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Air timeloyaltycashback

  • 1. Brand loyalty version 2D loyalty barcode Covered under a sticker Consumer peels off Scans with smartphone App Registers his loyalty Points Automatically Similar business case with SMS codes Under bottle caps
  • 2. Brand Consumer's Telephone Number Facebook credentials (option) Area of consumption Demographics Frequency of buying pattern etc Loyalty point credit Micro-investment pool Matures every 3 months Distribution to loyalty consumer receives Facebook virality Through mobile app Partially convert to airtime Bulk prices!!!
  • 5. 50% of loyalty points left unredeemed At maturity time Loyalty point credit Micro-investment pool Matures every X months Distribution to loyalty consumer Facebook virality Incentives Brand sponsors! Partially convert to airtime Bulk prices!!!