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Centerstage Brings Celebrities to Brands


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Centerstage uses in depth demographic and consumer information to bring celebrities to brands at affordable rates. We build the relationship between brand and celebrity and integrate the two for maximum product sales and exposure

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Centerstage Brings Celebrities to Brands

  1. 1. Integrated Hispanic Marketing Solutions
  2. 2. Who We Are <ul><li>Center Stage Telecom and it’s partners sell more than 40 million prepaid phone cards at more than 80,000 retail locations nationwide per month. </li></ul><ul><li>Our phone cards hold a category leadership position with the US Hispanic market. </li></ul>
  3. 3. 360º Marketing Support for our Flagship Brands Direct Field Sales Team TV, Radio, OOH Brand Ambassadors In-store POS Consumer Insights Grass Roots Marketing Phone Prompts & CSRs
  4. 4. Our Hispanic Consumer <ul><li>On average, slightly over 50% of our customers are under 30 years of age </li></ul><ul><li>On average, the majority of our customers are males (approx. 61%) </li></ul><ul><li>~ 50% of our customers have been in the US five years or less i.e. recent arrivals </li></ul>
  5. 5. Card Users Demographics
  6. 6. Our Hispanic Consumer <ul><li>On average, overall employment remains high with some shift to part time work </li></ul><ul><li>> 50% of our customers are married; 30% are single </li></ul>
  7. 7. We reach every Hispanic segment and drive marketing spend efficiency… We communicate with and influence the US Hispanic consumer that others are having hard time to reach….
  8. 8. Our Customer Demographics: Gender Our customers are largely male, but females also play a significant role in product selections
  9. 9. <ul><li>Nearly half of our prepaid phone customers are early arrival (1-5 years in the US) </li></ul><ul><li>Almost 50% have been in the country for over 6 years </li></ul>Our Customer Demographics: Years in the US % % % % %
  10. 10. Our Customers maintain high Full Time Employment Status…
  11. 11. Our Customer Demographics : Marital Status
  12. 12. Our Markets and Distribution * Re-sell phone cards on a national basis. Covering all key US Hispanic markets shaded in green. Below is a list of the Center Stage Telecom Markets. <ul><ul><ul><li>LOS ANGELES INDIANAPOLIS CHICAGO DALLAS </li></ul></ul></ul><ul><ul><ul><li>PHOENIX ST. LOUIS ATLANTA NASHVILLE </li></ul></ul></ul><ul><ul><ul><li>NORTH CAROLINA SOUTH CAROLINA BIRMINGHAM ORLANDO </li></ul></ul></ul><ul><ul><ul><li>KNOXVILLE RICHMOND OKLAHOMA CITY DENVER </li></ul></ul></ul><ul><li>TULSA ALBUQUERQUE SANTA FE HOUSTON </li></ul><ul><li>SAN FRANCISCO NEW YORK TAMPA EL PASO </li></ul><ul><li>HARTFORD STOCKTON SAN JOSE PORTLAND WASHINGTON DC SAN ANTONIO FRESNO MILWAUKEE </li></ul><ul><li>SEATTLE BAKERSFIELD LAS VEGAS SAN DIEGO </li></ul><ul><li>SACRAMENTO SALT LAKE CITY TUCSON AUSTIN </li></ul>
  13. 13. Our Marketing Services <ul><li>Our unique capabilities and access to Hispanics enable us to offer a broad suite of services that can be delivered individually or packaged for a more comprehensive approach: </li></ul><ul><ul><ul><li>Image Licensing </li></ul></ul></ul><ul><ul><ul><li>Hispanic Direct Marketing </li></ul></ul></ul><ul><ul><ul><li>Product Promotions </li></ul></ul></ul><ul><ul><ul><li>Lead generation </li></ul></ul></ul><ul><ul><ul><li>Research Services </li></ul></ul></ul><ul><ul><ul><li>Entertainment Sponsorships </li></ul></ul></ul>
  14. 14. What We Do <ul><li>We create innovative and integrated Hispanic marketing solutions across multiple channels based on each individual client needs </li></ul><ul><li>We engage Hispanic consumers with relevant promotions and product offerings that compliment their everyday life </li></ul><ul><li>We reach US Hispanic consumers daily through the emotional touch point of communication to friends and family “back home” and in their local stores and community events </li></ul>
  15. 15. How We Do It <ul><li>Proprietary database…more than 13 million unique consumers </li></ul><ul><li>40 million phone cards sold monthly </li></ul><ul><li>200 million phone prompts are being heard by our consumers every month </li></ul><ul><li>550,000 in-bound consumer calls via our internal call center every month </li></ul><ul><li>Direct to Store (DSD) sales & merchandising organization reaching over 80,000 stores where Hispanics frequently shop </li></ul>We access multiple channels to millions of hard to reach US Hispanic consumers and small businesses through…
  16. 16. Our Products & Services
  17. 17. Customized Phone Cards <ul><li>Build brand awareness and create a Call-to-Action message through a customized promo phone card and voice prompt. </li></ul><ul><li>We can develop a promo phone card to fit your specific objective and need. </li></ul><ul><ul><li>Customized phone card with flexible call minute increments </li></ul></ul><ul><ul><li>Create a voice advertising message to be heard prior to a consumer call </li></ul></ul><ul><ul><li>Establish a “call-to-action “ prompt with the support by our bilingual CSRs or real time / warm transferred to your call center </li></ul></ul><ul><ul><li>Distribute your promo cards through community events, festivals, and most importantly through our nation-wide network of stores </li></ul></ul>All these capabilities can be delivered individually or packaged in a suite of delivery channels to reach the Hispanic consumer
  18. 18. Licensed Phone Cards <ul><li>Center Stage Telecom licenses some of the top entertainment properties in the Hispanic market. </li></ul>All these capabilities can be delivered individually or packaged in a suite of delivery channels to reach the Hispanic consumer
  19. 19. Call to Action Advertising <ul><li>We can create a customized voice prompt and deliver up to 150 million in-bound consumer calls per month to communicate a broad range of messages to our customers such as: </li></ul><ul><ul><li>A specific brand communication </li></ul></ul><ul><ul><li>Special discount promotions </li></ul></ul><ul><ul><li>Special event offers </li></ul></ul><ul><li>We have the ability to select a geographic area out of our 30 million consumers nationwide and target them via a voice prompt with special offers </li></ul>
  20. 20. Telemarketing Services <ul><li>Through our internal call center you can leverage in-bound and out-bound call capabilities to reach consumers. 550,000 calls per month! Call our 1-800# to get special discounts on relevant products or services. </li></ul><ul><li>We can “hot transfer” a new customer lead to your call center or support the call servicing internally. </li></ul>
  21. 21. Consumer Insights <ul><li>Through our Market Research group we can develop custom surveys to provide you with consumer insights or product research on how Hispanic consumers connect with your product or service </li></ul><ul><li>Our unique capabilities enable us to offer a broad suite of research services such as: </li></ul><ul><ul><li>Market assessment (Hispanic segment) </li></ul></ul><ul><ul><li>Brand and category relevance studies </li></ul></ul><ul><ul><li>Proprietary Product research </li></ul></ul><ul><ul><li>Critical response surveys </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
  22. 22. Selected list of our customers
  23. 23. What We Can Do For You <ul><li>We offer our clients Integrated Hispanic Marketing solutions tailored to fit each individual need. We work together and collectively design the appropriate program to meet your organizational objective through a four stage process: </li></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Sell in </li></ul></ul><ul><ul><li>Execution </li></ul></ul><ul><ul><li>Post analysis </li></ul></ul><ul><li>Our unique capabilities and access to US Hispanics enable us to offer a broad suite of services: </li></ul><ul><ul><li>Product promotion </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Lead generation (call transfer service) </li></ul></ul><ul><ul><li>Consumer insights research </li></ul></ul>
  24. 24. Package our products and services to meet your company objectives and needs. We can assist you in creating a custom program designed to reach our Hispanic consumer. Custom promo card with a voice prompt message - build brand awareness and create a call to action voice message. Voice prompt Call-to-Action advertising on our flagship brands On-pack phone card promotion with a custom voice prompt – develop a program that creates a relationship for cross-promotions with your product or service. Consumer Insights – develop custom surveys to educate you on how Hispanics connect with your product or service. Custom Promo Card with Voice Prompt Consumer Insights -Market Research -Custom Surveys On-Pack phone card Promotion with A custom voice prompt Voice Prompt Call-to Action Advertising on a Flagship brand Bundle our Products & Services
  25. 25. <ul><li>Wide-ranging and all-embracing promotions and contact management strategy designed to: </li></ul><ul><ul><li>Ability to effectively communicate to this elusive target group </li></ul></ul><ul><ul><li>Inform and educate and acquire </li></ul></ul><ul><ul><li>Ensure successful sell-in, customer acquisition and loyalty </li></ul></ul><ul><ul><li>Enable word-of-mouth/viral campaign activities </li></ul></ul>Phone Prompts In/Outbound Telemarketing In-Store POS PROMO Cards Event Marketing Tabling Sponsorships , Research , etc . Together we can successfully engage the Hispanic segment…
  26. 26. The Opportunities are boundless…
  27. 27. Steve Smith Center Stage Telecom 350 S. Miami Ave, Suite 3401 Miami, FL 33130 PH (914) 645-9983 [email_address]