In this presentation, I tried to present the journey and disruption of Gillette razors model from the traditional model of retail sales to now in-trend online subscription model. The interesting thing to observe here is how competition from small startups put pressure on Gillette to adopt a new business model.
4. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT &
INDIRECT
DISTRIBUTORS
GILLETTE: RAZORS & BLADES
5. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY SHIFTED
TO WOMEN SEGMENT
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
GILLETTE: RAZORS & BLADES
6. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY SHIFTED
TO WOMEN SEGMENT
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
GILLETTE: RAZORS & BLADES
7. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
BRAND
PATENTS
FACTORIES
GILLETTE: RAZORS & BLADES
8. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
BRAND,PATENTS
FACTORIES
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE: RAZORS & BLADES
9. -
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
BRAND,PATENTS
FACTORIES
PRODUCTION
MARKETING
DISTRIBUTIONRETAILERS
SUPPLY CHAIN
GILLETTE: RAZORS & BLADES
10. RETAILERS
SUPPLY CHAIN
-
BEST QUALITY RAZORS
AND BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTSPRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
GILLETTE: RAZORS & BLADES
15. RETAILERS
SUPPLY CHAIN
-
BEST QUALITY
RAZORS AND BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
LOCK-IN
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
PRODUCT- CENTRIC BUSINESS MODEL
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE: RAZORS & BLADES
16. RETAILERS
SUPPLY CHAIN
-
BEST QUALITY
RAZORS AND BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENTRETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
LOCK-IN
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
SERVICE- CENTRIC BUSINESS MODEL
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
17. RETAILERS
SUPPLY CHAIN
-
BEST QUALITY
RAZORS AND
BLADES
MEN – 14 year &
ABOVE
ALSO RECENTLY
SHIFTED
TO WOMEN SEGMENT
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
LOCK-IN
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
18. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
LOCK-IN
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAILERS
SUPPLY CHAIN
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
19. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
LOCK-IN
BRAND LOYALTY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAILERS
SUPPLY CHAIN
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
20. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
BRAND,PATENTS
FACTORIES
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
BRAND LOYALTY
LOCK-IN
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAILERS
SUPPLY CHAIN
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
21. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
LOCK-IN
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAILERS
SUPPLY CHAIN
PRODUCTION
MARKETING
DISTRIBUTION
GILLETTE- ON DEMAND: RAZORS & BLADES
22. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT BLADE REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
PRODUCTION
MARKETING
DISTRIBUTION
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
LOCK-IN
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
RETAILERS
SUPPLY CHAIN
GILLETTE- ON DEMAND: RAZORS & BLADES
23. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT RECURRENT BLADE
REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
PRODUCTION
SUPPLY CHAIN
MARKETING
DISTRIBUTION
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
LOCK-IN
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
RETAILERS
SUPPLY CHAIN
GILLETTE- ON DEMAND: RAZORS & BLADES
24. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT RECURRENT BLADE
REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
PRODUCTION
SUPPLY CHAIN
MARKETING
DISTRIBUTION
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
LOCK-IN
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
RETAILERS
SUPPLY CHAIN
LOGISTICS
GILLETTE- ON DEMAND: RAZORS & BLADES
25. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT RECURRENT BLADE
REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
SHIPPING & DISTRIBUTION
PRODUCTION
SUPPLY CHAIN
MARKETING
DISTRIBUTION
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
LOCK-IN
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
RETAILERS
SUPPLY CHAIN
LOGISTICS
GILLETTE- ON DEMAND: RAZORS & BLADES
26. -
BEST QUALITY
RAZORS AND BLADES
MEN –YOUNG,
URBAN AND
TECHNO-SAVVY
HIGH MARGIN RAZORS
FREQUENT RECURRENT BLADE
REPLACEMENTS
PRODUCTION, SUPPLY CHAIN
MARKETING
SHIPPING & DISTRIBUTION
PRODUCTION
SUPPLY CHAIN
MARKETING
DISTRIBUTION
FLEXIBILITY,
EASE OF ORDER
CONVINIENCE
RETAIL STORES,
DIRECT & INDIRECT
DISTRIBUTORS
ONLINE
LOCK-IN
BRAND LOYALTY
COMMUNITY
BRAND,PATENTS
FACTORIES
LOGISTICS
CENTER
RETAILERS
SUPPLY CHAIN
LOGISTICS
GILLETTE- ON DEMAND: RAZORS & BLADES
27. • Aarthi Rayapura,August 19, 2014- Gillette jumps into subscription
model-https://www.zuora.com/2014/08/19/gillette-jumps-into-the-
subscription-economy/
• Kavi Guppta, November 23, 2015-Replay Webinar #4- Ways to
Present the Business Model Canvas
https://blog.strategyzer.com/posts/2015/11/23/replay-webinar-4-
ways-to-present-the-business-model-canvas
• President word, January 17, 2018,Channels and client connection in
business model innovation, http://newfrontier.eu/president-
word/channels-and-client-connection
REFERENCES