2. 2
• Natural Plant Based Products
• Odor Masking minimizes insect attraction
• Completed financing round
• Ready for market
EdenShield:
Novel Approach to Crop Protection
3. 3
The Pain: Inefficient, Toxic Pesticides
• 20% of the world’s crop are destroyed by insects
• Insects quickly develop resistance
• Limitations in use due to toxicity
• Rising regulatory constraints and consumer awareness
4. 4
Novel Approach to Crop Protection
• Source:
Semi-Desert Plants - Adaptability for survival
– Durability - withstand severe conditions
– Resistance to infestation
• Mechanism:
Masking of Crop’s odor reduced insect attraction
Natural, non-toxic No resistance development
Not a pesticide No pre-harvest restrictions
5. 5
Market Potential
Insect
Pesticides
$13Bn
• Global Insect Pesticide Market -
$13B with 4% CAGR
• Greenhouse segment - $2B (excluding
Cannabis)
• Accelerated adoption of novel solutions
(e.g. bio-pesticides) – 16% CAGR
• Increased M&A activity
$425 million
$86 million
$71 million
$523 million
6. 6
Product Portfolio Targets Multiple Segments
Product Application Crops Sales
NET
Greenhouse nets &
openings
vegetables
(pepper, tomato) &
herbs (basil, sage)
2014
DIRECT
Direct application
within greenhouse;
Home & garden
Cannabis
& Ornamentals;
Vegetables
2015
2017
FIELD Open field crops High value 2017
ACTIVE
INGREDIENT
All All 2017
7. 7
• Plantation expanded to supply $2M of sales
• Samples being evaluated by distributors
and growers around the world
• Regulatory landscape being investigated
Primary Focus – Establishing Sales
BioControl Conference Basel 2014
8. 8
• Insects penetrate through most commercial anti-
insect screens on greenhouses
• EdenShield lowers insect penetration by over 90%
• Synergistic with biopesticides, beneficial insects
EdenShield NET:
applied on greenhouse doors, ventilation
openings - NOT directly on the plants
Greenhouses: Nets are Not Enough
9. 9
• With legalization spreading rapidly, Marijuana market
projected to reach >$40 billion annually
• Strict regulations on pesticide use and tight product quality
controls = EdenShield Opportunity
• Already working with 3 Israeli licensed growers
Cannabis
EdenShield DIRECT: effective against three most common
insects that damage Marijuana crops
10. 10
Rapid growth in # of rose greenhouses, especially in
East Africa.
Est. 40,000 hectares worldwide
$200M market potential in greenhouse roses
Initiated sales in Israel and started a demo in Kenya
Ornamentals
13
7
55
25
0
10
20
30
40
50
60
Exp1 Exp2
Greenhouse Roses -
74% Reduction in Thrips Infestation
n=24
EdenShield CTRL
11. 11
• Completed over $1 million financing
– Led by OurCrowd, investment from Trendlines
• Channels to market – multiple shots on goal
– Establish global distribution network
– Incorporation into integrated pest management (IPM)
solutions (e.g. natural enemies)
• Patented Technology: Pest repellents from plant
extracts. National phase Dec 2014
Current Status & Planning Ahead
