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Art, science and morality of public communications
- 1. Government Communications: the Art, Science and Morality thereof Presentation by Dr Y Abba Omar, Head of Strategy & Communications Banking Association South Africa
- 3. How important is a communicator? This Photo by Unknown Author is licensed under CC BY-NC-ND
- 4. GCIS: IN THE BEGINNING …. • Apartheid communications to communications in a democracy • Central coordination: it’s a system! • Keep GCIS slim • Capacity-building in the media • Developmental mandate Comtask
- 5. ‘Without information there can be no popular participation; without popular participation there can be no lasting legitimacy’ Joel Netshitenzhe, First CEO of GCIS
- 6. COMMUNICATIONS REVOLUTION Cabinet and comms strategy Media Relations • the Sun City Accord International Marketing • IMC to Brand SA MDDA .gov launch Development Communications • MPCC to Thusong Centres
- 7. MORALITY Magnetic north of our moral compass Role to play in uniting our nation, deepening democracy Communications is a public service • All government work is public Empower public to make choices • ‘promoter and enabler of citizen engagement’ (Harber) Alert your principals • even if they don’t want to hear it Always tell the truth
- 8. SCIENCE Communication is an art form, but it should be based on science. • Understand the comm. environment, incl. target groups, appropriate media platforms, messages and forms of interaction. • Communication research is a critical element of the trade System, not a service, strategic coordination Fulfilling constitutional requirements Appreciate many dimensions of our citizenry Understand the core business Turning policies into communication plans Allocating scarce resources
- 9. ART Acting as artisans • Creative imprint without usurping principals Deal with crises, sticking to strategy By all means possible • not just what the Minister reads Praise singing with credibility Coping with competing voices Working with complementing voices Be open to ideas from all sources
- 10. CHALLENGES TODAY Forget the 24 hour news cycle • Communication multiverses • Be a news junkie Forget internet, facebook, twitter And what of traditional media? Communicating a message in periods of flux Meeting ever increasing demands for info Yet sticking to the mandate
- 11. STAKEHOLDER RELATIONS & ADVOCACY • Dealing with uncertainty, the new normal • Life cycle of policies • Map out stakeholders • Creation of Institute for Stakeholder Relations Southern Africa • BASA Approach: • Advocacy is a legitimate activity because public participation in the legislative process in an integral part of democracy. • Influence government policy in order to create a favourable environment for business • Regulatory advocacy cannot be outsourced to external consultants.
- 12. QUALITIES OF A GOOD COMMS TEAM Kid who wants to become a govt spin doctor Different backgrounds, common demands/expectations Communications in a democracy Ability to analyse esp PESTE Need to master several media Turn strategy into creative action steps Dealing with crises Financial management, human relations, Psychology, History, Sociology, Economics
- 13. Beauty tips for the Communicator Let the passion hang out. Network, baby, network Have a good sun block. You’re going to be in the direct heat most times. Have a good anti-wrinkle cream. You’re going to have to smile all the time. No leaks. No that does not refer to a biological condition. Invest in an umbrella for rainy days. Being well read is always fashionable. Make sure you remain relevant, doll
- 14. Thank you Dankie Ngiyathokoza Ke a leboha Ke a leboga Ke a leboga Siyabonga Inkomu Ndo livhuwa / Ro livhuwa Enkosi Ngiyabonga “Good communication is as stimulating as black coffee, and just as hard to sleep after”