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Drive your honda with dream
- 1. Drive Your Dream with Honda Presented by Xueyiting Li
- 2. Multinational corporation manufacturer of automobiles, motorcycles and power engines. Power of dream: your dream is our dream —Honda Quality and innovative products Broad range of initiatives: youth, education, science and technology. What is Honda?
- 3. Our Target and Message Honda’s Target:Young family Big Idea: Be the best choice for family providing reliable and quality products #Drive Honda for every family trip
- 4. #Drive to beach with friends Our Target and Message Honda’s target: young generation Big idea: Be the best for young generation providing economic and quality products
- 5. Internet & Mobile Marketing Honda website: useful and mobile friendly for current and future customers Mobile Apps: HondaLink, HondaLink App Launcher— for Honda owners to use car dashboard access to Internet content without carrying phones What Honda did
- 6. What Honda did Social Media Facebook: 3762221 people like Twitter: 668K followers Instagram: 439K followers Youtube: 110K followers Pinterest: 12.9K followers
- 7. Internet Marketing Improve search engine ads: provide related and valuable links to customers. Make Honda website simple, easy and friendly used Build a “Quick links” or “Guide Links” Use blog to communicate with people What Honda needs
- 8. Social Media Communicate with people more Provide various content Adopt young social media What Honda needs
- 10. –Larry Wall American Programmer Born 1954 “I still drive my 1977 Honda Accord.The part is almost all worn off.It’s still running.”