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Welcome to Xtreme Active, the licence opportunity for your
leisure based business to increase participation numbers and
encourage exercise to all ages and genders through our unique and
innovative portfolio of physical games. Getting the UK active is our
main objective; doing it in an approach which is sustainable and
enjoyable is what makes our proposition a special one.
INTRODUCTION
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“Since introducing Xtreme Active’s
portfolio of games to our after-school
clubs the attendance has risen from 68% to
100%. The kids absolutely love the games!”
Laurie Coventry - Bristol Bubble Ball, Bristol
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The Xtreme Group have built a
reputation for being able to create
fun, high-octane, short events
through constant innovation and
market research at Xtreme HQ.
We have developed our company
into several market places from
inception and we continue to do so
with the introduction of the very
exciting Xtreme Active into the
leisure industry.
COMPANY HISTORY
Life for the Xtreme Group
started when Xtreme Events was
launched in 2012 and has grown
at an unprecedented rate ever
since. The now award winning
market leaders in co-ordinator led
events for the hen and stag party
market, organises in the region of
7,500 events every year. From the
success of this company it became
clear that the public simply loves
our portfolio of activities.
We had a thought: If we could
insert our already proven portfolio
of activities into leisure based
businesses to get the UK active
whilst offering the business/
centre additional revenue and
an opportunity to increase
participation, this would be an
attractive proposition.
We have since been proved right, as
reviews from our licensees flood in.
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Our mission is simple. To get the
Great British public, regardless of
age or gender, taking part in more
physical activity more often. We
will do this by changing people’s
perception of exercise. When
people take part in an Xtreme
Active activity they have a lot of
fun, but furthermore, they shout
MISSION STATEMENT
about the fun they have had. This
in turn gets more people curious to
try the activity. We believe that in 5
years we can get 1.4 million people
through an Xtreme Active activity.
These are new people introduced to
sporting facilities across the UK. It
is our joint mission, as partners, to
retain them.
LICENSEES
1
20
50
150
500
1000
ACTIVITY SESSIONS
100
2,000
5,000
15,000
50,000
100,000
PARTICIPANTS
1,400
28,000
70,000
210,000
700,000
1,400,000
5 YEAR PLAN TO GET
THE UK ACTIVE
8. “We invested in Xtreme Active to add the portfolio to our kids
party packages, it’s the best thing we could have done as we are
now seen as the “go to” place for a kids party”
Paul France - Operations, One Leisure
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9. RETURN ON INVESTMENT
09
76%
YEAR 1
Costs = 24% of sales
85%
YEAR 2 & 3
Costs = 15% of sales
• Exclusive equipment rental portfolio
• Tailored joint marketing campaign
• Summer camp management and templates
• Interactive website
• Exclusive online Xtreme Active shop
OTHER LICENSEE BENEFITS INCLUDE
...and much, much more!
Xtreme Active not only improves your footfall and
obligation to get your community enjoying new innovative
activities, we are confident it will also prove a sound
business opportunity, and give you a strong return on
investment. We would be delighted to explain how.
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Xtreme Active is positioned to help
your business improve in key areas
that we feel need development
if we are to reach our mission of
getting more people, more active,
more often. Our licences give your
business the opportunity to create
extra revenue through the popular
innovative activity of any given time
with all of the due diligence and
testing done for you.
BUSINESS IN BRIEF
Our full accreditation and training
programmes mean that all
our activities are run to a very
professional standard.
There are endless benefits to
becoming an Xtreme Active licence
holder. If you are interested in
finding out more, please scan this
QR code and enter your details to
receive a full information pack.
• Leisure centres
• Coaching companies
• Holiday camp companies
• Community trusts
• Sport venues
WHO BUYS
XTREME ACTIVE?
“The games are great, the staff are
great, the training is great. We became
an Xtreme Active licensee because we
wanted to stay ahead of the times. We’re
already looking forward to seeing what
fantastic games they come up with next!”
Jon Payne - Elsham Activity Centre
