Marketing strategy for phunkshun wear

1. Lilah, Xiaolu, Yue, Xinyue

3. ● Create a team of athlete endorsers to create content
● Focus on individuality and customization
● Focus on “niche” product
Phunkshun Wear will be a brand built around
customization and content creators who are unique,
outspoken, and passionate athletes

4. Plankers & Shredders
Brandon Schmidt
● talented snowboarder and
snow-biker
● takes pride in showcasing new
advancements in the sport
● large following on Youtube,
Instagram, Facebook, as well as the
NitroCircus website
He and his posse are always looking for
the gear that will set them apart- by skill
and style. He is sponsored by companies
like GoPro.
Popular Youtube Video

5. Experience winter, stay recognized.

6. ● Social Media
● Athlete endorsements
● Personal connections

7. ● Vibrant footage
● Personal Stories
● Emotional
Connections to
athletes

9. ● Social media: Instagram , Facebook & Youtube
● In person contact (e.g. personal social media)
● Youtube videos: athletes talk about their customized masks
with stories or events
● Promotions: email ads & awards for X games

10. Aggregation
● Repreve website
● PSIA-AASI website
● National Ski Patrol website

11. ● Talk in person at winter events
● Offer free mask customization to ski instructors and
snowboard instructors

12. Increased brand awareness
- Increased amount of followers on Youtube & Instagram by
150%+
Increased product sales
- Be featured in more retail stores by 50%
Product Categories
- Create professional and casual content

13. Item Cost($)
Production of Photos and Videos 50,000
Athlete Endorsements 100,000
Youtube ads 15,000
Facebook ads 5,000
Instagram ads 5,000
Fees of Joining Winter Events 10,000
Print Leaflets 5,000
Others 10,000
Total: $ 200,000

14. Thank you