2. What is Uber?
• Uber is a transportation service that uses smartphones to help
passengers find willing drivers to take them where they need to go.
• Uber is with an app that passengers uses to alert nearby drivers that
they need a ride which makes passengers using uber extra useful.
3. History Of Uber
• Uber was created in March of 2009 and is headquartered in San
Francisco, California.
• Travis Kalanick is the founder of Uber but was originally founded by
Garret Camp under the name UberCab.
4. Facts of Uber
• By the end of it’s first launch year(2011), Uber had raised $44.5 million
dollars in funding.
• After raising the $44.5 million, the company changed it’s name from
Ubercap to it’s name today Uber.
• In 2013, Google Ventures invested $258 million in 2013.
5. Impact Uber had on the market
• Uber has impacted the taxi industry tremendously. The biggest gripe
with Taxis were that it was often difficult to make one of the taxi to
stop. Uber eradicates that problem for their easy to use mobile app
which connects the driver to the passengers easily.
6. Is Uber a Disruptive Innovation?
• I believe that Uber is a disruptive innovation because it combined
technology with the transportation market to make something that is
convenient for the driver and passenger. It took the transportation by
storm and made taxis not widely sought out as it would have been 5
years ago.
• The change in the way transportation to make it more convenient and
up to date makes Uber a Disruptive Innovation in my opinion.
8. History Of Redbox
• Redbox was created in February of 2003 and was originally funded by
McDonald's corporation until the company ended it’s use of the kiosks
in 2003.
• Gregg Kaplan later picked up the kiosks and used them to sell DVD
rentals.
• In 2005, Coin star bought 47% of the company for 32 million.
• The Company surpassed Blockbusters in 2007, Blockbusters was the
major source for DVD rentals years prior.
9. What Is RedBox?
• Redbox is a kiosks based system that started out selling groceries and
DVDs, after the success of DVD sales, Redbox stuck to their kiosks only
selling DVDs.
• The user could reserve any movie or video game for a one day rental.
The user would be charged One Dollar per Day each day they kept the
rental. Users are able to reserve movies using their phones and when
they go to the kiosks they swipe their credit card and pick up their
rental. Making user interface very easy and reliable.
10. The Creator behind Redbox
• Kaplan began his career as a investment banker in NYC.
• In 2002, Kaplan started Redbox, testing a variety of different product
kiosks, even DVD rentals.
• In 2003, he shut down all other kiosks and focused redbox exclusively
on DVD rentals.
• He held the CEO position until 2009.
11. Facts About Gregg Kaplan
• He started out as a bank investor in NYC.
• He lost his wife in 2009.
• His is now the COO of coinstar.
• He graduated from the University of Michigan with a BA in Philosophy.
12. Market Impact
• RedBox impacted the home movies industry market hard. RedBox
made standing in line in a video movie story a thing of the past.
• There are barely any Video Stores in business and much of that has to
due with the growth of RedBox and it’s innovation of making getting
new released movies easily and affordably.
13. What was the Target Market
• The reason RedBox grew so wildly is because the market relates to
everyone. People in the United States love entertainment and
especially if it’s a new popular movie that has just been released on
DVD. Redbox capitalizes on this by making acquiring movies easy and
affordable by putting kiosks on everyday location such as groceries
stores, gas stations, and other businesses that we use on a daily basis.
• Their Target market is for anyone looking to rent the new released
movie and they put a stamp on their market by making it easier to
interact with than their competition
14. Why do I see This as a Disruptive Innovation
• I see this as a disruptive innovation because it took movie rentals to the
next level. It made them as easy to rent as possible. I remember seeing
long lines in movie stores to get movies but now those stores are barely
surviving. RedBox is a innovation cause they took this market and
made it customer friendly. I find it amazing that now you can order a
new rental by just pulling out your phone and driving down the street
and pick it up with ease. Redbox definitely changed the game in my
opinion.
15. Was This Innovation successful?
• RedBox is one of the biggest DVD Rental Companies in the World.
• RedBox is worth 2.28 billion dollars.
• RedBox has a gross profit of 693 million dollars.
• Redbox also has a net profit of 175 million dollars.
16. Was This Innovation A Success?
• As shown from their earnings, Redbox has seen tremendous success
due to the easy access and the availability of kiosks in the U.S.
• The ease of accessibility made it a big draw for DVD rentals.
17. Did the Innovation lead to Future Innovation?
• I believe Redbox's ease of getting media and entertainment led to
media like Netflix. Netflix impacted it’s market of entertainment much
like Redbox did and uses ease of accessibility to make consumers want
to indulge in their services. Much like Redbox, they use technology to
further themselves from their competition.
