Welcome to Buni TV. Looking forward to your feedback info@buni.tv

1. Name of speaker
Title
www.buni.tv
m.buni.tv
@bunitv

2. About Buni Media
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A multimedia company
based in Nairobi and Los Angeles
“Buni” = Innovation
Producers of The XYZ Show:
6 seasons and 8 million viewers
• But also documentaries, children
programming, book publishing,
animation, feature film production
One main challenge:
distribution

4. 54 countries
Thousands of languages
What of the African film industry?

5. Number of movie theaters
United-States: 6,000
Africa:1,500

6. Size of theater market
$150,000-$600,000

7. Number of screens
per country

8. Number of feature films
produced per country

9. On television,
sponsored content is king

10. Piracy emerges when high
demand is unsatisfied by
convenient, legal options

11. In Africa,
a filmmaker is
-first and foremosta hustler

12. How can we fix this?

13. The mobile network

14. Mobile monetization
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Dominance of pre-paid
Familiarity with cost of data usage
Available technology
Kenyan youths spend more money
on airtime than on anything else
Mobile: Potentially the first
reliable revenue stream for
filmmakers

16. • Mobile site
• Accessible from any
smartphone
• Apps coming soon
• Exploring new technology
for feature phones
• Video delivery adapts to
available bandwidth
• All social sharing options

17. Have you ever watched
A short film from Mozambique?

18. An animation from Kenya?

19. A documentary from Gabon?

20. ????

21. There is an opportunity in
discovery
curation
marketing

23. Business Model:
Premium subscriptions
on the web
May
+
Improved in-video ad
50,000+
delivery system and
page views
direct ad sales
Free service
ad-supported on both
web and mobile
Premium subscriptions
and micro-payments on
mobile

24. 6 months after launch:
• 100+ original videos licensed from a dozen
filmmakers from across the continent
• Including embeds, 400+
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total videos
Since April, 600,000 hits, 180,000 unique visitors,
who spent 30,000 hours watching video on Buni TV
Partnerships with Safaricom, Samsung, film
festivals and film schools
Including the Africa in Motion film festival in Scotland,
Film Africa in London and the Kenya International
Film Festival

25. Submit your work at:
content@buni.tv

26. www.buni.tv
m.buni.tv
@bunitv
www.facebook.com/BuniTV