The World Circular Economy Forum presents the world’s best circular economy solutions and gathers together the most recognised experts and decision makers in the field. The event is organised by the Finnish Innovation Fund Sitra. Read more: www.wcef2019.com

1. A transition to circular consumer goods
WCEF | Daan Weddepohl | CEO & Founder | June 2019

2. 38%OFA
CONSUMER’S
FOOTPRINTIS
“STUFF”
stuff meat home car food
(plants, fish,
beverages)
flight clothing
& textiles
dairy
& eggs
tap
water
public
transport
greenhouse gas
emission during use
water indication
hidden greenhouse gas
emission during use
land use and
deforestation
Other types of
pollution
Source: CE Delft "Top 10 impact of the average consumer"

3. Most of our stuff sits idle most of the time

4. ± 97% of a power drill’s capacity goes unused

5. Peerby enables users to
share the idle capacity
of their consumer goods

6. Now… this power drill can
service 32 people instead of 1

7. Source: EXCEPT Integrated sustainability, analyses of Peerby’s impact
nto
t)
roduc-
about
So
rgy,
eeds to
r a
mile).
ighbors
you
at’s fine
ELECTRICITY
POSITIVE IMPACT WITH PEERBY
WATER
TRANSPORT CO /GHG
KWH L
? KM*
KG
upright domestic vacuum cleaner.etty impactful, so it’s best to share with direct neighbors
you can reach by foot or on a bike. Or of course, if you
pass by anyway on your way somewhere else, that’s fine
nmental impact of Peerby is bigger than only CO2
reduc-
g also saves water which is typically used a lot in the
of any product, and it’s a resource getting increasingly
ly, waste, both toxic and non-recyclable, is saved, as
rgy and land use for factories and material extraction.
include CO2
emissions produced from the store to your home.
AND ECONOMIC IMPACT OF PEERBY
positive environmental impact of sharing stuff, there
e impacts on a social and economic level. Peerby brings
ser together. Perhaps you meet people you would other-
have contact with. This increases social connectivity
o happier people, safer, and more thriving neighbor-
ch is proven). Peerby so far has created over 197.501
FUEL WASTE
TRANSPORT CO /GHG
LAND USE CONNECTIONS
MJ KG
.
? KM*
? KM *
KG
EVERY TIME YOU SHARE A HOUSEHOLD ITEM YOU SAVE…
you can reach by foot or on a bike. Or of course, if you
pass by anyway on your way somewhere else, that’s fine
nmental impact of Peerby is bigger than only CO2
reduc-
g also saves water which is typically used a lot in the
of any product, and it’s a resource getting increasingly
ly, waste, both toxic and non-recyclable, is saved, as
rgy and land use for factories and material extraction.
include CO2
emissions produced from the store to your home.
AND ECONOMIC IMPACT OF PEERBY
positive environmental impact of sharing stuff, there
e impacts on a social and economic level. Peerby brings
ser together. Perhaps you meet people you would other-
have contact with. This increases social connectivity
o happier people, safer, and more thriving neighbor-
ch is proven). Peerby so far has created over 197.501
FUEL WASTE
TRANSPORT CO /GHG
LAND USE CONNECTIONS
MJ KG
.
? KM*
? KM *
KG
rs are pretty impactful, so it’s best to share with direct neighbors
people you can reach by foot or on a bike. Or of course, if you
ppen to pass by anyway on your way somewhere else, that’s fine
o.
e environmental impact of Peerby is bigger than only CO2
reduc-
n. Sharing also saves water which is typically used a lot in the
oduction of any product, and it’s a resource getting increasingly
arce. Lastly, waste, both toxic and non-recyclable, is saved, as
ll as energy and land use for factories and material extraction.
is does not include CO2
emissions produced from the store to your home.
E SOCIAL AND ECONOMIC IMPACT OF PEERBY
xt to the positive environmental impact of sharing stuff, there
e positive impacts on a social and economic level. Peerby brings
ople closer together. Perhaps you meet people you would other-
se never have contact with. This increases social connectivity
d leads to happier people, safer, and more thriving neighbor-
ods (which is proven). Peerby so far has created over 197.501
FUEL WASTE
TRANSPORT CO /GHG
LAND USE CONNECTIONS
MJ KG
.
? KM*
? KM *
KG
SOCIAL CAPITAL
€30
AND
GAIN…

8. Source: Ellen McArthur Foundation
peerby
FEWER
PRODUCTS,
LONGER
LIFETIMES

9. How might we disrupt today’s industrial era
linear consumption…

10. PLATFORMS
DEMOCRATIZE
ACCESS
DECENTRALIZE
AUTHORITY
REDEFINE
SCARCITY

11. Imagine a platform for circular goods…

12. You need a network…

13. It all starts p2p…

14. Kaercher pay-per-use pilot NL
❤

15. A.
B.
C.
D.
E.
Floating products pilot BE

16. Add more & more
circular services
design | create | rate | use | insure | move | share | repair | recycle

17. Capture a (product’s) lifetime of data…

18. A power drill that is designed for
people & planet

19. Thank you
Peerby BV
CEO & Founder
Daan Weddepohl
daan@peerby.comKeizersgracht 555
1017 DR Amsterdam
The Netherlands