[Organizational Behavior] Zappos

1. Organizational
Behavior!
GUERIN Charles
KRSKOVA Rebeka
KIM Woojin
HAIZE Marine
GERARD Victoria
STRATEGIES TO
IMPLANT ZAPPOS
IN SOUTH KOREA
Organizational
Behavior!
Professor DERHY KURTZ
Class 13 IT
Year 2014-2015

2. Table of Contents
I. Analysis of Zappos
1. Organizational Culture
2. Human Resources and Policies
3. Organizational Change and Stress
Management
!
II. Transplanting Zappos
in South Korea
1. Understanding Korean
Organizational Culture
2. Strategies to Adapt to Korean
Culture
3. Human Resources and Policies

3. I. Analysis of Zappos!

4. Organizational
Behavior!I. Analysis of Zappos∠
Zappos.com is an online
shoes and clothing shop
currently based in Las
Vegas, Nevada in the
United States.
FACT 1 ∠
Since its founding in
1999, it has become one
of the world’s largest
online shoes retailers.
FACT 2 ∠
The company ranked
31th out of 100 best
companies to work for
by Forbes.
FACT 3 ∠
The Zappos’ culture is
now very well known
and became a new roll
model for many
innovative companies.
FACT 4 ∠

5. 1. Organizational
Culture!
# $ % & ' # ( ) * + ,
$ % & ( # $ , & ' &
$ % & ( # $ , & ' &

6. Organizational
Behavior!I. Analysis of Zappos∠
TEN CORE VALUES
-
,
.
&

7. Organizational
Behavior!I. Analysis of Zappos∠
/
-
0
1
TEN CORE VALUES
1. Deliver WOW Through Service
!
2. Embrace and Drive Change
!
3. Create Fun and a Little Weirdness
!
4. Be Adventurous, Creative and Open-Minded
!
5. Pursue Growth and Learning
!
6. Build Open and Honest Relationships with Communication
!
7. Build a Positive Team and Family Spirit
!
8. Do More with Less
!
9. Be Passionate and Determined
!
10. Be Humble

8. Organizational
Behavior!I. Analysis of Zappos∠
HOLACRACY
[Organizational Change from Hierarchy to
Holacracy]
Recently
adopted
–
start-­‐up
culture
Evolved
from
adhocracy
Replaces
the
tradi8onal
chain
of
command
Self-­‐governing
circles
Different
roles

9. Organizational
Behavior!I. Analysis of Zappos∠
(
2
3

&
,
#
5
)
♥
7
-
8
HOLACRACY
Employees’
decision
making
Reduce
burden
on
leaders
Increased
efficiency
Transparency
Interesting Job
Team
building
Rela8onship
Start-­‐up
team
spirit

10. Organizational
Behavior!I. Analysis of Zappos∠
HOW THE CULTURE BEGINS
I didn’t want to make the same mistake that I
made at LinkExchange at Zappos. I believe that
if the organizational culture is well established
in the company, then other things you need for
being successful will happen naturally.
∠CEO OF ZAPPOS : ; (Tony Hsieh

11. 2. Human Resources
and Policies!
# $ % & ' # ( ) * + ,
$ % & ( # $ , & ' &
$ % & ( # $ , & ' &

12. Organizational
Behavior!
It is used to find out if the applicant is able to
execute the basic jobs, if he or she has the
basic requirements.
I. Analysis of Zappos∠
COMMON MODEL OF
SELECTION PROCESS
78%
Initial
Selection
19%
Substantive
Selection
{
{
2%
Contingent
Selection
{
It insists even more on knowledge, only better
qualified applicants are kept.
It describes the final check on applicants
concerning their background, health.

13. Organizational
Behavior!I. Analysis of Zappos∠
SELECTION PROCESS IN ZAPPOS
∠
‘’Zappos does not use restrictive
types of selections.’’
There is no substantive and contingent selection,
the company uses only initial selection and
evaluates applicants by feeling, through their
energy.
!
!
The company takes cultural fit seriously, it
weighs 50% in hiring.
!
!
!
!
The goal is to bring good atmosphere to the
workplace ‘’Build a Positive Team and Family
Spirit’’.
∠
∠
∠
50%
∠
50%
<Skills> <Culture Fit>

14. Organizational
Behavior!I. Analysis of Zappos∠
TRAINING AND DEVELOPMENT PROGRAMS
Formal Training
Method1
Informal Training
Method2

15. 3. Organizational
Change and Stress
Management
!
# $ % & ' # ( ) * + ,
$ % & ( # $ , & ' &
$ % & ( # $ , & ' &

16. Organizational
Behavior!I. Analysis of Zappos∠
Planned changes are essential.
!
Resistance is not pressent in Zappos
because workers are used to changes, job
habits are flexible, etc.
!
Zappos is a learning organization.
ORGANIZATIONAL CHANGE
1
2
3

17. Organizational
Behavior!I. Analysis of Zappos∠
STRESS MANAGEMENT

18. II. Transplanting Zappos
in South Korea!

19. 1. Understanding
Korean Organizational
Culture
!
# $ % & ' # ( ) * + ,
$ % & ( # $ , & ' &
$ % & ( # $ , & ' &

20. Organizational
Behavior!II. Transplanting Zappos in South Korea∠
In Korea, companies tend to be strictly
hierarchical with major decision being
taken at the top and delegated down for
implementation.
HIERARCHY

21. Organizational
Behavior!II. Transplanting Zappos in South Korea∠
PROCEDURAL ASPECT
STEP 1 STEP 2 STEP 3 STEP 4
Yes = Yes?

22. 2. Strategies to Adapt
to Korean Culture!
# $ % & ' # ( ) * + ,
$ % & ( # $ , & ' &
$ % & ( # $ , & ' &

23. Organizational
Behavior!II. Transplanting Zappos in South Korea∠
South Korea is one of the countries where
hierarchy prevails in business world.
FROM THE COMPLETE HOLACRACY
TO THE SEMI-HOLACRACY
Nevertheless, today the mentality changes in
Korea with time.
1( = 2 3. >

24. Organizational
Behavior!II. Transplanting Zappos in South Korea∠
CREATING CORE VALUES

25. Thank you very much!
For further information,
our report will soon be available.