2. Challenges connected with young generation Y i
Z. Making them interested and attached to the
product.
GENERATION MANAGMENT
Extends client life cycle
REVENUE OPTIMIZATION
New on-line/off-line sales channels for products.
INCREASING SALES REVENUE
Creating new product types
UPGRADING THE OFEER
Reaching out new and increasing involvement of
current clients
REDUCING COST OF CUSTOMER
ACCUQISTITION AND RETENTION
Direct/indirect access and interation with clients
MARKETING COMMUNICATION
Challenges in the market
Everyday issues in sales and marketing departments
CUSTOMER
ENGAGMENT
5. 5
Quest Trip on-line editor
Ideal tool to manage your challenges and boost your brand visibility
Events
Monetization tool CMS and AMS
Interactive adventures
Games and
interactive guides
Gamification mechanizm
Marketing analytics tool
Communiction and
feedback tools
6. 6Mobile App Quest Trip
Avialiable on iOS and Android systems
Join the community
Publish your comments, pictures, movies and
scores in one app. Talk, discuss and leave your
feedback. Share your experience on any social
media
Have fun and discover
Have a trip of a lifetime and discover new
places. In the city, on the island, indoor and
outdoor. You will always find something
interesting. Pick your time and destination.
Play always
Choose your adventure! Are you away? Are you
staying at home? Every place is perfect for an
adventure! Play anywhere and whenever you
want.
Win prizes
Gain points and prizes for participation in games
and adventures. Unlock new quests and win
trophies. Share your achievements with friends.
7. 7
You just need to download the app to get access to navigation around all the local bike paths and full information about
accommodation, gastronomy and local services.
Bornholm trip – B2C client scenario
Simple as possible access to infrastructure and bike paths.
Time saving
Immediate access to information relevant to your chosen path
Less costs for the tourist
Predictable costs for every bike path. Discounts for accommodation and
services. Ability to purchase tickets online etc.
For families, groups or teams
Bike paths adjusted for specific users. Sharing the experiences and
meeting new people.
Simplified
Using safe and ready paths. No need to plan your trip, with a choice of
optimal routes with additional activities
8. 8
Start a trip of a lifetime
ROLA
› Plan your trip (book your flight,
accommodation, transfers)
› Download the app
› iOS (Apple), Android
(Samsung, HTC, others)
› Run the app
1
› Pick the best bike path for your
group
› Choose the trip and additional
activities
› Get information about the trip
› Start your trip
2
9. 9
How to play?
› Gamification during cycling
› Follow the navigation
› Visit interesting places, locations,
restaurants and accommodation
› Answer questions, solve tasks, take
part in activities, collect points
› Redeem points and collect your prizes
3
› Share your achievement
› Be an active community member
› Meet new people
› Plan your next bike trips and
adventures
› Play again and get better
› Leave your comments and feedback
4
10. 10
Users Feedback
”
From 2013 to 2015 almost 800 events took
place, using the technology, in cooperation
with Go Team.
More than 10 000+ users took part
96% Users say it is easy to use
98%
Users say that playing the game makes
them engaged.
100%
Users agreed that they had
great fun!
