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Malgré son nom barbare, le « growth hacking » est totalement légal et possède un impact réellement
mesurable (aucune dépense inutile). C’est un nom trouvé purement pour le style !
ACQUISITION
Les visiteurs viennent
viennent sur votre site
ACTION
Les visiteurs sont heureux de
heureux de leur visite et
réalisent une action
(inscription…).
RETENTION
Les visiteurs reviennent régulièrement voir vos
voir vos mises à jours.
REVENUE
Les visiteurs deviennent des clients.
REFERRAL
Vos clients parlent de votre site, ils sont une parole sûre auprès de leur réseau.
de leur réseau. Ils véhiculent votre image et augmentent significativement
significativement votre communication.
Marketing
Growth
hacking

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Growth hacking

  • 1. Malgré son nom barbare, le « growth hacking » est totalement légal et possède un impact réellement mesurable (aucune dépense inutile). C’est un nom trouvé purement pour le style ! ACQUISITION Les visiteurs viennent viennent sur votre site ACTION Les visiteurs sont heureux de heureux de leur visite et réalisent une action (inscription…). RETENTION Les visiteurs reviennent régulièrement voir vos voir vos mises à jours. REVENUE Les visiteurs deviennent des clients. REFERRAL Vos clients parlent de votre site, ils sont une parole sûre auprès de leur réseau. de leur réseau. Ils véhiculent votre image et augmentent significativement significativement votre communication. Marketing Growth hacking