1. Team 8
Charlie Liu Jasmit Kalra Natasha Zheng Veronica Velayo Winston Liang
Our product is a system that uses Thermoelectric
Generators (TEGs) to generate clean energy that can
be installed in heavy industrial plants that are looking
for cost savings. Unlike our indirect competitors, our
product is easy to install and low-maintenance.
2. Business Model Canvas
2
Key Partners Key Activities
Key Resources
Value Proposition Customer Relationships
Channels
Customer Segments
Revenue StreamsCost Structure
9. Key Competitor: Alphabet Energy
● Redirect exhaust heat to use as heat source
● Retrofit to existing facilities
● Requires extra space: 6.1 x 2.4 x 2.6m
● Limited to processes that emit hot gases
9
10. Market Size in Canada
TAM: All manufacturing companies that uses
kilns in their manufacturing (Glass: $1.3 billion,
Cement: $1.9 billion, Ceramics: $30.8 million,
Clay bricks: $505.8 million, Smelting ore: iron
($2.7 billion) silver/gold ($6.5 billion)) =$12.9
billion
SAM: Specifically rotary kilns: Cement Industry
in Canada (21 enterprises including 45
establishments in total) (uses specific kiln
rotary machinery) $1.9 billion
SOM: Energy costs: $147.6 (more than 20% of
production costs) ($737.8 million according to
statscan) or Cost of Capital (wages: 175.3
million x0.85= $149 million)
10
12.9 B
1.9 B
149 M
11. Technical Concept: TEG
11
TEG Characteristics:
1. High electrical conductivity
2. Low thermal conductivity
3. High Seebeck Coefficient
Preferred Conditions:
1. High Thermal Gradient
2. Waste Heat with Access to
Heatsink (cold side)
16. 16 TEG: Action Plan
Further Exploration
Different industry that use
brick lining for their
machinery.
Different business model
(with different revenue
model + partnerships).
Business
● More customer
discovery (especially
for distribution
channels + strengthen
marketing plan)
● More in depth ROI
analysis
● Compare pros and
cons of other
alternative energies
(focus on costs)
Engineering
● Order TEGs and
gather actual specs
how power output
changes vs
temperature changes
● Design MVP
● Run analytical and
numerical simulations
● Arrange a site visit
19. 19
TEG: VPC for Industrial Buildings
● Provide alternative
source of energy
● Maintain ideal room
temperature
● Create alternative energy
● Save cost through government
incentives (BC Hydro)
● Satisfy green certification
requirements
● Produce
electricity
using
thermal
gradient
(TEG)
● Consume
electricity to
operate
buildings and
plants.
● High electricity consumption
(industrial= 70,000-600,000 kWh/month).
● Unsatisfactory working conditions due to
high temperature.
● Cost Effective
● Sustainability incentives.
● Good PR.
● Meeting government
regulations.
● Aesthetically Pleasing
20. Options
20
Factors to consider:
● Lifespan
● Cost
● ROI
Inside kiln Outside kiln
Th 800 C 250 C
Tc 250 C 30 C
# of Modules 3988 4806
Total Power 15 kW (3.75 W/mod) 38 kW (7.95 W/mod)
Total Cost of modules $1,722,816 ($432-491/mod) $198,632 ($41/mod)
Kiln dimension used:
r = 3 m
l = 15 m
23. 23
Prototyping Plan
Physical Prototype
● Circuit bread-board to light up
LEDs
● Light up a Lego factory
Analytical Prototype
Computer Simulations
● Plate in a heated room
● Output Electricity vs. Input Temperature Difference
● Use softwares like MATLAB and FEA
24. What are Consumers Paying for?
24
Tax Savings/
Government
Incentives
Cost Savings (5
year ROI)
Public Relations
25. TEG ROI Analysis: Cement Plant - BC
25
ROI Analysis is used to compare across markets, determine profitability, and product feasibility.
Assumptions
Discount Rate of Company 0.05
Useful life of product (Years) 5
Our product saves on energy
usage 0.11%
Total Annual consumption 300,000,000
Fuel Costs (BC Hydro demand
charge is $5.72/ Kw) $1,716,000,000
Carbon Costs ($30/ton) 0
Carbon Cost ($50/ton) 0
Potential Savings (5%) $1,824,680
Government Incentive (0%) 0
ROI Savings in X years $9,123,400
Project budget $9,123,400
Our product Criteria
Ability to Produce 319,000 kW per year
