This set of materials is the output of a session about Winning by Giving and Shared Value for Brands that was held in Utrecht, the Netherlands on September 3, 2015. It was hosted and co-organized by NIMA, Innate Motion, The Terrace and Hollandsche Meesters.

1. winning
by giving
CREATING SHARED VALUEFORBRANDS
3 september 2015 | 1 pm - 6 pm
seats2meet Utrecht CS

2. THE MODEL: CREATING SHARED
VALUE FOR BRANDS
#winningbygiving

4. INSPIRING SPEAKERS & GROUPS
WORKING ON SOCIETAL ISSUES
#winningbygiving

5. Winning by Giving is ….
The world of brands is changing: people are actively looking for brands
that support their own values, brands that create shared value instead
of one-sided profit for the company only. Inspiring speakers Christophe
Fauconnier (Innate Motion), Ronald van den Hoff (Seats2Meet, Society
3.0) en Nick Davies (Neighbourly.com) each shared their vision of
what's needed for brands and companies to be successful by
contributing to society.
A new reality for brands
The key conclusion of the event was that brands only succeed if they
contribute to something that really matters in society. To have impact,
brands need to be designed differently; with a business model that
creates shared value for both the company and society. In the new
reality for brands, it is key for consumers and customers to contribute to
the creation of shared value - as people.
Important trends to take into consideration in such contributive design
are the reduced importance of ownership, the power of connection
between diverse people, the internet of things, the growing
importance of cities and virtual platforms for collaboration.

6. … the new formula for success
Life is local
Even in this globally connected world, life is local. This can be
threatening for global brands, but it also provides opportunities for
those brands that manage to find local relevance and connection.
Online platform Neighbourly supports brands like Starbucks and
Marks&Spencers with such connections in the UK. At the event, they
also announced the launch of Neighbourly Netherlands.
After the presentation by the speakers nearly 100 participants
worked together using the Shared Value for Brands model to hack
such societal issues as the influx of refugees, cohesion and tolerance
in communities and health and nutrition for all.

7. Empathy
Communities
& neigh-
bourhoods
Health &
Nutrition
Disadvanta
ged young
people
Finite
resources
Sanitation
& clean
water
Response
to
refugees
Vulnerable
children