2. WE ARE A DESIGN FIRM THAT BELIEVES IN
PUSHING THE CREATIVE EDGE OF DESIGN.
Designing to Make a Difference
Ai Associates is dedicated to pushing the creative edge of interior design to an
unparalleled level of craftsmanship, expertise and imagination
Ai is a boutique architectural interior design house experienced in creating
custom commercial, retail, and hospitality and residential spaces. Over the
years, we have tailor fit successful projects for multinational and local
companies, as well as individuals across South-east Asia.
At the heart of ai is a passion to make a difference in the spaces where you
live, work and play. We take time to understand your unique needs and that of
your environment. Our award-winning team then fashions out exceptional
solutions for your space, utilising the resources you have to make things better
– while keeping true to who you are.
We don’t just redecorate interiors, we infuse form and function with meaning to
redefine how people live, work and play.
WE ARE A DESIGN FIRM THAT BELIEVES IN
PUSHING THE CREATIVE EDGE OF DESIGN.
Designing to Make a Difference
Ai Associates is dedicated to pushing the creative edge of interior design to an
unparalleled level of craftsmanship, expertise and imagination
Ai is a boutique architectural interior design house experienced in creating
custom commercial, retail, and hospitality and residential spaces. Over the
years, we have tailor fit successful projects for multinational and local
companies, as well as individuals across South-east Asia.
At the heart of ai is a passion to make a difference in the spaces where you
live, work and play. We take time to understand your unique needs and that of
your environment. Our award-winning team then fashions out exceptional
solutions for your space, utilising the resources you have to make things better
– while keeping true to who you are.
We don’t just redecorate interiors, we infuse form and function with meaning to
redefine how people live, work and play.
3. Mission Statement
To constantly deliver quality consultancy and turnkey projects
with
passion, creativity and unparalleled services.
OUR SPACES ARE A REFLECTION OF OUR CREATIVITY.
THAT’S WHY UNIQUELY FASHIONED INTERIORS CAN
GIVE NEW MEANING TO HOW PEOPLE LIVE… WORK
AND PLAY.
To constantly deliver quality consultancy and turnkey projects
with
passion, creativity and unparalleled services.
6. EXPERIENCE AND PROJECTS:
• Neptune Orient Lines Limited
• Johnson Controls Inc.
• StarHub Ltd
• Call Centre Nagasaki,
• Marina Bay Sands
• National Parks Board
• Qimonda Senai
• Qimonda Asia Pacific
• Duty Free Galleria
• OCBC
• Abacus
• Accenture
• Fila
• Eurocopter
• Wearnes
Directors’Resume
• Rohde & Schwarz Malaysia
• Henderson Global
• CBRE
• Nielsen
• Credent
• Gek Poh Shopping Centre
• Singtel
• AXN Asia
• The American Express Bank
• Nike
• Kuehne + Nagel
• Pfizer
• Sasol Chemical Office
• Nokia
• Virgoz Oils & Fats Pte Ltd
KEY SKILLS AND EXPERIENCE:
Jeff Choo is the Founder and the driving force behind Ai Associates. Over the past years, Jeff actively leads the Ai Team
to the forefront of the interior design industry with cutting edge design solutions and out-of-the-box ideas and leverages
his extensive background in corporate interior design and project management to create high impact solutions for Ai
prestigious clientele.
Though a home – grown talent, Jeff’s designs have been implemented in Australia, Korea, Japan, India, Malaysia,
Philippines and of course, Singapore. This multi – national portfolio showcases Jeff’s strength in understanding the
various cultural and Business fundamentals required for the success of the client.
Jeff’s perception when designing a workspace; it is not only about functionality but it also showcases the company’s
strength and identity to establish company branding. A well designed workspace will help the company to attract and
retain talents, it is acting as a motivational factor for staffs’ productivity is the true Measure of a good design.
JEFF CHOO
Group Managing Director
(Singapore, Kuala Lumpur, Jakarta)
EXPERIENCE AND PROJECTS:
• Neptune Orient Lines Limited
• Johnson Controls Inc.
• StarHub Ltd
• Call Centre Nagasaki,
• Marina Bay Sands
• National Parks Board
• Qimonda Senai
• Qimonda Asia Pacific
• Duty Free Galleria
• OCBC
• Abacus
• Accenture
• Fila
• Eurocopter
• Wearnes
QUALIFICATIONS:
• Diploma in Interior Architecture and Design (MERIT) – Temasek
Polytechnic, Singapore – Top Graduate 1995 School Of Design
and awarded Gold Medal by S’pore Design Council
• A Member of The Interior Design Confederation Singapore
AWARDS RECEIVED:
• Dupont Antron Award Winner 2000 for SingTel project
• Dupont Antron Award Winner 2003 for Hyperion Solution project
• Singapore Design Council – Design Excellence Award Winner for
“Work” category 2006
• Singapore Design Council – Design Excellence Award Winner for
“Live” category 2006
• IDCS/SFIC – Distinguish Judge 2008 for Furniture Design Award
• IDCS/International Furniture Fair – Honoured Judge 2010 for Best
Stand Award
Directors’Resume
• Rohde & Schwarz Malaysia
• Henderson Global
• CBRE
• Nielsen
• Credent
• Gek Poh Shopping Centre
• Singtel
• AXN Asia
• The American Express Bank
• Nike
• Kuehne + Nagel
• Pfizer
• Sasol Chemical Office
• Nokia
• Virgoz Oils & Fats Pte Ltd
7. EXPERIENCE AND PROJECTS:
• Chugai Pharmaceutical
• Neptune Orient Lines Limited
• Johnson Controls
• Estee Lauder
• Eu Yan Sang
• Great Eastern
• DBS Building – Tower 1 & 2
• Energy Market Company
• Halliburton
• PSC Corporation
• Sentosa Cove Residence
• Singapore Business Federation
• SK II (P&G)
• Stamford Law Corporation
• Unisys Singapore
• Abacus
• Eurocopter
Directors’Resume
KEY SKILLS AND EXPERIENCE:
Sabrina has over 16 years of experience in interior design and space planning. She is a creative planner for both
commercial offices and specialized facilities including public and retail spaces. Her involvement from the initial brief,
design concept and process, space planning, documentation, material selection has provided a consistent high level of
expertise for Ai Associates prestigious clients, critical in delivering successful projects.
Having consistently been winning high acclaim and industry awards since the year 2000, Sabrina has been stamping her
signature on the industry by providing an approach which showcases the seamless fusion of modern day creativity and
the corporate branding roots of her clients.
From landscaping, to internal retro-fitting, to a complete building facelift, nothing escapes her eye for detail and good
ergonomics. With her tremendous volume of proven track records, Sabrina has successfully delivered to the standards of
these renowned market leaders.
SABRINA ANG
Associate Director
(Singapore)
EXPERIENCE AND PROJECTS:
• Chugai Pharmaceutical
• Neptune Orient Lines Limited
• Johnson Controls
• Estee Lauder
• Eu Yan Sang
• Great Eastern
• DBS Building – Tower 1 & 2
• Energy Market Company
• Halliburton
• PSC Corporation
• Sentosa Cove Residence
• Singapore Business Federation
• SK II (P&G)
• Stamford Law Corporation
• Unisys Singapore
• Abacus
• Eurocopter
QUALIFICATIONS:
• Master of Design, University of New South Wales, Australia,
College of Fine Arts
• Diploma in Interior Architecture and Design - Temasek Polytechnic,
Singapore
AWARDS RECEIVED:
• Haworth Design Competition (Asia) - Grand Prize Award Winner
2000
• Design Excellence Award, corporate category (Singapore) - Merit
Award winner 2002
• Shaw Design Competition (International) - Top 10 Finalist 2006
• Design Excellence Award, corporate category (Singapore) - Silver,
Merit Award winner 2008
• Shaw Design Competition (Asia Pacific) - Award Winner 2008
Directors’Resume
• IBM International
• Kuehne + Nagel
• ENI
• Novartis
• Styron
• Nielsen
• Dow Chemcal
• Holcim
Retail Experience:
• World of Golf
• Promod
• Roots
• Bellewave
• Springfield
8. EXPERIENCE AND PROJECTS:
• DST Global Sol Sgp Pte Ltd (Singapore)
• StarHub Ltd (Singapore, Killiney Road)
• China Pacific Insurances CPIC (Shanghai, China)
• PepsiCo Shanghai Headquarters (Shanghai, China)
• SCIClone Pharmaceutical Shanghai Headquarters
(Shanghai, China)
• Hanas Shanghai Headquarters (Shanghai, China)
• Vorwerk Shanghai Headquarters (Shanghai, China)
• Microsoft Nanjing (Jiangsu, China), Offices
• Pfizer (Jiangsu, China)
• Quintiles Shanghai Headquarters (Shanghai, China)
– LEED Gold
• Booking.com Shanghai (Shanghai, China)
• ASC Wine Club Shanghai (Shanghai, China)
• DS World Flagship PSA Peugeot-Citroen (Shanghai,
China)
• ARKEMA – Changshu Research & Development
Center (Jiangsu, China)
QUALIFICATIONS:
• Bachelor in Land Surveying (France)
• Two-year University Degree in Civil Engineering (France)
• Enrollment in Land, building and facilities maintenance &
management department of French Army
• LEED AP – ID+C (test already scheduled, 1st presentation to
examination)
Directors’Resume
• ARKEMA – Changshu Fluorochemicals
Administration Building (Jiangsu China)
• PSA Peugeot Citroen New China Technical Center
and headquarters (Shanghai, China)
• CLARIANT Chemicals new headquarters (Shanghai,
China)
• CLARIANT Chemicals R&D center (Shanghai,
China)
• PORSCHE Pudong Flagship (Shanghai, China)
Retail
• PORSCHE China headquarters (Shanghai, China)
• Belgian EU Pavilion
• @ Shanghai expo 2010
• (Shanghai, China)
• Gendarmerie Nationale, France
KEY SKILLS AND EXPERIENCE:
15 years of working experience in the architecture, interior design and construction fields, involved from conceptual
design phases to project handover to Client, including project management and construction supervision. Committed to
the details and sensitive to feedback an appropriate answer to the Client’s needs, JB has improved his experience
through a quite wide project type range going from multi-residential and industrial architectures, to office and premium
retail fitting-out.
In addition to the project manager’s capabilities, he acquired thorough understanding of the principles and practice of
Quality, the implementation and improvement of management systems, developed strong coordination skills, as well as
the experience of managing a team of quality practitioners, as team player with good leadership and communication
skills.
JEAN-BAPTISTE MARIGO
Project Director
(Singapore)
EXPERIENCE AND PROJECTS:
• DST Global Sol Sgp Pte Ltd (Singapore)
• StarHub Ltd (Singapore, Killiney Road)
• China Pacific Insurances CPIC (Shanghai, China)
• PepsiCo Shanghai Headquarters (Shanghai, China)
• SCIClone Pharmaceutical Shanghai Headquarters
(Shanghai, China)
• Hanas Shanghai Headquarters (Shanghai, China)
• Vorwerk Shanghai Headquarters (Shanghai, China)
• Microsoft Nanjing (Jiangsu, China), Offices
• Pfizer (Jiangsu, China)
• Quintiles Shanghai Headquarters (Shanghai, China)
– LEED Gold
• Booking.com Shanghai (Shanghai, China)
• ASC Wine Club Shanghai (Shanghai, China)
• DS World Flagship PSA Peugeot-Citroen (Shanghai,
China)
• ARKEMA – Changshu Research & Development
Center (Jiangsu, China)
QUALIFICATIONS:
• Bachelor in Land Surveying (France)
• Two-year University Degree in Civil Engineering (France)
• Enrollment in Land, building and facilities maintenance &
management department of French Army
• LEED AP – ID+C (test already scheduled, 1st presentation to
examination)
Directors’Resume
• ARKEMA – Changshu Fluorochemicals
Administration Building (Jiangsu China)
• PSA Peugeot Citroen New China Technical Center
and headquarters (Shanghai, China)
• CLARIANT Chemicals new headquarters (Shanghai,
China)
• CLARIANT Chemicals R&D center (Shanghai,
China)
• PORSCHE Pudong Flagship (Shanghai, China)
Retail
• PORSCHE China headquarters (Shanghai, China)
• Belgian EU Pavilion
• @ Shanghai expo 2010
• (Shanghai, China)
• Gendarmerie Nationale, France
9. EXPERIENCE AND PROJECTS:
• Al-Rajhi Islamic Bank
• Archer Well Malaysia
• Biotronik Medical Devices
• Bumiputra Commerce Bank
• Bumiputra Commerce Finance
• Dyson Manufacturing
• Ericsson (Malaysia) Sdn. Bhd.
• Hewlett Packard (M) Sdn. Bhd.
• I-Tech ELV Solutions Sdn. Bhd.
• International SOS
• Juta Asia Corporation Sdn. Bhd.
• Kodak (M) Sdn. Bhd.
• Land & General Berhad
• Maxis Broadband Sdn. Bhd.
• Maxis Communication Bhd.
• MBF Cards Malaysia Sdn. Bhd.
Directors’Resume
• Metlife Solutions Pte Ltd
• NMG Consulting
• Pfizer Malaysia
• Quest Business Centre
• Scotiabank
• Shell (M) Trading
• SNC-Lavalin Power Sdn. Bhd.
• StarHub Ltd
• Valeant Malaysia (Bausch & Lomb)
Retail Experience:
• Cole Haan
KEY SKILLS AND EXPERIENCE:
With more than a decade of office design experience in Malaysia, she injects a wealth of experience and new paradigm
in the fundamentals of designing an effective working space into the team. She works with the designers in developing
design to achieve all of client’s requirements and deliver the best quality of design with the goal of exceeding client’s
expectations.
Serving briefly in Singapore office, her portfolio includes relocation of StarHub offices located in Ubi where she has to go
through months of planning from the development stage to achieve client’s expectations and satisfaction where her
perseverance and creativity won her several praises from client.
TAN HUI JING
Creative Director
(Kuala Lumpur)
EXPERIENCE AND PROJECTS:
• Al-Rajhi Islamic Bank
• Archer Well Malaysia
• Biotronik Medical Devices
• Bumiputra Commerce Bank
• Bumiputra Commerce Finance
• Dyson Manufacturing
• Ericsson (Malaysia) Sdn. Bhd.
• Hewlett Packard (M) Sdn. Bhd.
• I-Tech ELV Solutions Sdn. Bhd.
• International SOS
• Juta Asia Corporation Sdn. Bhd.
• Kodak (M) Sdn. Bhd.
• Land & General Berhad
• Maxis Broadband Sdn. Bhd.
• Maxis Communication Bhd.
• MBF Cards Malaysia Sdn. Bhd.
QUALIFICATIONS:
• Diploma in Interior Design, MIID 1996
AWARDS RECEIVED:
• Malaysian Interior Design Awards 2005 - (Office & Space Planning
Category)
• Malaysian Interior Design Awards 2005 - (Public Institutional
Category)
Directors’Resume
• Metlife Solutions Pte Ltd
• NMG Consulting
• Pfizer Malaysia
• Quest Business Centre
• Scotiabank
• Shell (M) Trading
• SNC-Lavalin Power Sdn. Bhd.
• StarHub Ltd
• Valeant Malaysia (Bausch & Lomb)
Retail Experience:
• Cole Haan
10. EXPERIENCE AND PROJECTS:
MALAYSIA
• American Express Malaysia
• Audi Malaysia Corporate Office
• Destinations of the World Malaysia Office
• Google Malaysia
• Maxis Communications
SINGAPORE
• DBS Bank
• Maersk
• McKinsey & Company
• Wyeth Pharmaceutical
LONDON
• Allgood Holdings Limited
• Archway Tower Old Bond Street
• Imperial College
PERSONAL STRENGTHS:
• Outstanding team leader contributing excellent training to those
who reports directly to him.
• Maintain good business relationship with existing and new clients.
Directors’Resume
ASIA
• JP Morgan Chase
• Leo Burnett Advertising
• Lucent Technologies
• Microsoft
• Murphy Oil
• Nokia
• Oracle
• Procter & Gamble
• Prudential
• Reuters
• Shee
• Siemens
KEY SKILLS AND EXPERIENCE:
Bob is one of the most experienced veteran client-facing Project Director. His vocation and love is project
delivery with top interior quality. During his 16 years of professional experience, a majority of his portfolio is
with an international project management firm. He was responsible for some of the most significant projects in
Malaysia, Middle East, Singapore and the UK.
He was specifically responsible for developing the skills needed in fast track interior construction. Projects
directly overseen by himself includes Cambridge University Library, Imperial College Grand Ballroom and a
21-storey office building refurbishment.
BOB SUMAL
Project Director
(Kuala Lumpur)
EXPERIENCE AND PROJECTS:
MALAYSIA
• American Express Malaysia
• Audi Malaysia Corporate Office
• Destinations of the World Malaysia Office
• Google Malaysia
• Maxis Communications
SINGAPORE
• DBS Bank
• Maersk
• McKinsey & Company
• Wyeth Pharmaceutical
LONDON
• Allgood Holdings Limited
• Archway Tower Old Bond Street
• Imperial College
PERSONAL STRENGTHS:
• Outstanding team leader contributing excellent training to those
who reports directly to him.
• Maintain good business relationship with existing and new clients.
Directors’Resume
ASIA
• JP Morgan Chase
• Leo Burnett Advertising
• Lucent Technologies
• Microsoft
• Murphy Oil
• Nokia
• Oracle
• Procter & Gamble
• Prudential
• Reuters
• Shee
• Siemens
11. EXPERIENCE AND PROJECTS:
• Show Unit For Ultimate Suite, Springhill Royale
Suite Jakarta (2015)
• Residence At Cascadia Walk, Singapore (2015)
• Baruto Sake Bar, Singapore (2015)
• Sultan Of Shaves, Metro At Centerpoint Singapore
(2014)
• Dato Sri NC Yap Residence, The Mines Selangor
(2015)
• Mr Joe Yap Residence, The Mines Selangor (2015)
• Residence At Flamingo Valley, Singapore (2015)
• Residence At Riverparc EC, Singapore (2015)
• Pullman Hotel Legian Bali (2014)
• Ms. Iyan Yee Residence (2014)
• Wonderful Budget Hotel, Selangor (2013)
• Club Nana, Singapore (2012)
• Topps Lounge, Singapore (2012)
• World Of Titans, Flagship Store Bangalore (2012)
• World Of Titans Stores Revamp, India (2012)
• Aussino Flagship Store, Paragon (2011)
QUALIFICATIONS:
• Degree In Interior & Architecural Studies, University of New South
Wales (Correspondence Course)
• Diploma in Interior & Architectural Design, Bronze Medal Academic
Award Winner – Temasek Polytechnic
AWARDS RECEIVED:
• 2013 Best Retail Store in India for World Of Titan, Bangalore
• Hongkong Pan Pacific Design Awards 2011 - Best Retail 2nd for
Jewel
• Singapore International Design Awards 2010 - Best Retail 2nd for
Swiss Watch Gallery, RWS-Singapore
• Kingsmen International Design Competition 2010 - Best Retail 1st
for Swiss Watchh Gallery, RWS-Singapore
Directors’Resume
KEY SKILLS AND EXPERIENCE:
Anthony has more than 17 years experience in delivering creative solutions for commercial and residential
initiatives in Singapore, Asia and in the Middle East. Managed design implementations across commercial
businesses in retail (luxury watches, fashion & beauty, home & lifestyle), hospitality, F&B, education, and
entertainment. Proven knowledge and diverse cultural experience having ran local operations in Thailand,
Malaysia, Vietnam and China.
.
ANTHONY CHOO
Project Director
(Jakarta)
• Maybank Kim Eng Securities Retail Center,
Singapore (2011)
• Swiss Watch Gallery, Resort World Sentosa (2010)
• Swiss Watch Gallery, Johor Premium Outlet (2011)
• Resort World Sentosa Shopping Mall By Valiram
Group, Singapore (2010)
• Esprit Stores, Middle East Region (2008-2010)
• Esprit Stores, Asian Region (2008-2010)
• Launch Of Lee Kuan Yew CD Rom, Singapore
(1992)
• National Health Fair, Singapore (1992)
• Commissioning Of Animation For Crime Prevention,
Singapore (1992)
EXPERIENCE AND PROJECTS:
• Show Unit For Ultimate Suite, Springhill Royale
Suite Jakarta (2015)
• Residence At Cascadia Walk, Singapore (2015)
• Baruto Sake Bar, Singapore (2015)
• Sultan Of Shaves, Metro At Centerpoint Singapore
(2014)
• Dato Sri NC Yap Residence, The Mines Selangor
(2015)
• Mr Joe Yap Residence, The Mines Selangor (2015)
• Residence At Flamingo Valley, Singapore (2015)
• Residence At Riverparc EC, Singapore (2015)
• Pullman Hotel Legian Bali (2014)
• Ms. Iyan Yee Residence (2014)
• Wonderful Budget Hotel, Selangor (2013)
• Club Nana, Singapore (2012)
• Topps Lounge, Singapore (2012)
• World Of Titans, Flagship Store Bangalore (2012)
• World Of Titans Stores Revamp, India (2012)
• Aussino Flagship Store, Paragon (2011)
QUALIFICATIONS:
• Degree In Interior & Architecural Studies, University of New South
Wales (Correspondence Course)
• Diploma in Interior & Architectural Design, Bronze Medal Academic
Award Winner – Temasek Polytechnic
AWARDS RECEIVED:
• 2013 Best Retail Store in India for World Of Titan, Bangalore
• Hongkong Pan Pacific Design Awards 2011 - Best Retail 2nd for
Jewel
• Singapore International Design Awards 2010 - Best Retail 2nd for
Swiss Watch Gallery, RWS-Singapore
• Kingsmen International Design Competition 2010 - Best Retail 1st
for Swiss Watchh Gallery, RWS-Singapore
Directors’Resume
• Maybank Kim Eng Securities Retail Center,
Singapore (2011)
• Swiss Watch Gallery, Resort World Sentosa (2010)
• Swiss Watch Gallery, Johor Premium Outlet (2011)
• Resort World Sentosa Shopping Mall By Valiram
Group, Singapore (2010)
• Esprit Stores, Middle East Region (2008-2010)
• Esprit Stores, Asian Region (2008-2010)
• Launch Of Lee Kuan Yew CD Rom, Singapore
(1992)
• National Health Fair, Singapore (1992)
• Commissioning Of Animation For Crime Prevention,
Singapore (1992)
14. PRE-LEASE
SERVICES “TEST-FIT WORKPLACE
STANDARDS AND DETAILED
PROJECT REQUIREMENT
AGAINST ALTERNATIVE
BUILDING; AND ASSISTS THE
CLIENT IN SELECTING THE
BUILDING THAT BEST SATISFIES
THE CLIENT’S OBJECTIVES.”
“TEST-FIT WORKPLACE
STANDARDS AND DETAILED
PROJECT REQUIREMENT
AGAINST ALTERNATIVE
BUILDING; AND ASSISTS THE
CLIENT IN SELECTING THE
BUILDING THAT BEST SATISFIES
THE CLIENT’S OBJECTIVES.”
DEVELOP COMPARATIVE BASE BUILDING ANALYSIS
TOGETHER WITH THE CLIENT’S REAL ESTATE AGENTS AND ADVISORS
15. STRATEGIC FACILITY
PLANNING UNDERSTANDING
THOROUGHLY UNDERSTAND THE ORGANIZATION’S MISSION, VISION, VALUES AND GOALS. MANY
ORGANIZATIONS FOLLOW A BALANCED SCORECARD OF FOUR KEY MEASUREMENTS: FINANCIAL
PERFORMANCE; CUSTOMER KNOWLEDGE; INTERNAL BUSINESS PROCESSES; AND LEARNING AND GROWTH.
ANALYZING
USE ANALYTICAL TECHNIQUES, SUCH AS SWOT ANALYSIS, SCAN, SLP OR SCENARIO PLANNING, TO EXPLORE
THE RANGE OF POSSIBLE FUTURES AND THE TRIGGERS USED TO ANALYZE AN ORGANIZATION’S FACILITY
NEEDS.
PLANNING
DEVELOP PLANS THAT MEET THE LONG-RANGE NEEDS OF THE ORGANIZATION. AT MINIMUM, THE SFP
SHOULD BE
REVIEWED ANNUALLY AND FURTHER UPDATED PERIODICALLY AS CONDITIONS REQUIRE.
ACTING
TAKE ACTIONS AS PLANNED AND IMPLEMENT THE SFP. FEEDBACK FROM ACTIONS TAKEN CAN BE
INCORPORATED
INTO THE NEXT PLAN AND/OR PROJECT TO PROVIDE CONTINUOUS IMPROVEMENT TO FUTURE SFPS. THE
CYCLICAL
NATURE OF CONSTANT PLANNING FOR THE CHANGING FUTURE AND ADOPTING PLANS ALONG THE WAY
ARE NORMAL
EVENTS. THESE CHANGES AND UPDATES MUST BE MANAGED TO ENSURE THEY ARE ACHIEVABLE.
UNDERSTANDING
THOROUGHLY UNDERSTAND THE ORGANIZATION’S MISSION, VISION, VALUES AND GOALS. MANY
ORGANIZATIONS FOLLOW A BALANCED SCORECARD OF FOUR KEY MEASUREMENTS: FINANCIAL
PERFORMANCE; CUSTOMER KNOWLEDGE; INTERNAL BUSINESS PROCESSES; AND LEARNING AND GROWTH.
ANALYZING
USE ANALYTICAL TECHNIQUES, SUCH AS SWOT ANALYSIS, SCAN, SLP OR SCENARIO PLANNING, TO EXPLORE
THE RANGE OF POSSIBLE FUTURES AND THE TRIGGERS USED TO ANALYZE AN ORGANIZATION’S FACILITY
NEEDS.
PLANNING
DEVELOP PLANS THAT MEET THE LONG-RANGE NEEDS OF THE ORGANIZATION. AT MINIMUM, THE SFP
SHOULD BE
REVIEWED ANNUALLY AND FURTHER UPDATED PERIODICALLY AS CONDITIONS REQUIRE.
ACTING
TAKE ACTIONS AS PLANNED AND IMPLEMENT THE SFP. FEEDBACK FROM ACTIONS TAKEN CAN BE
INCORPORATED
INTO THE NEXT PLAN AND/OR PROJECT TO PROVIDE CONTINUOUS IMPROVEMENT TO FUTURE SFPS. THE
CYCLICAL
NATURE OF CONSTANT PLANNING FOR THE CHANGING FUTURE AND ADOPTING PLANS ALONG THE WAY
ARE NORMAL
EVENTS. THESE CHANGES AND UPDATES MUST BE MANAGED TO ENSURE THEY ARE ACHIEVABLE.
16. INTERIOR DESIGN &
PLANNING SERVICES
DETAILED REQUIREMENTS &
INTERIOR LANDSCAPES OF FINISHES
DETAILED REQUIREMENTS &
INTERIOR LANDSCAPES OF FINISHES
CREATES DESIGN &
SPACE PLANNING CONCEPTS
THAT PERFORM AS BUSINESS SOLUTIONS FOR THE CLIENT. MATERIAL AND FURNISHINGS INCLUDING PHOTOREALISTIC RENDERING
OF SPACES
17. SCHEDULE & BUDGETARY
PLANNING SERVICES
S SUMMARY
1 INSURANCE AND PRELIMINARIES
2 PARTITIONING AND ASSOCIATED WORKS
3 DOOR & IRONMONGERY
4 INTERIOR FINISHES
5 CUSTOM-BUILT AND LOOSE FURNITURE
6 SYSTEM FURNITURE & PROPRIETARY STORAGE
7 FACILITY SERVICES
8 GENERAL
9 CONSULTANTS
10 OPTION
X EXCLUSIONS
T TERMS AND CONDITIONS
%
2.0%
6.6%
4.5%
9.0%
17.2%
23.2%
35.5%
1.4%
0.5%
$p sf
$ 1.39
$ 4.66
$ 3.18
$ 6.37
$ 12.17
$ 16.39
$ 25.05
$ 1.02
$ 0.34
AMOUNT
$ 13,330.00
$ 44,580.00
$ 30,450.00
$ 60,970.00
$ 116,530.00
$ 156,910.00
$ 239,890.00
$ 9,750.00
$ 3,250.00
$ 105,560.00
BUDGETARYPLANNING
CONSTRUCTION WORK
Site takeover
Temporary supplies
Isolation of M&E services
Site marking
Client walk through
MEP service
Partition & ceiling work
Partition & ceiling finishes work
Glass panel & door installation
Carpentry fitment installation
Vinyl & carpet installation
Workstation installation
Handover
77days
1day
2day
2days
2days
1days
14days
8days
18days
14 days
5days
6days
6days
1day
25/10/14
25/10/14
26/10/14
28/10/14
28/10/14
26/10/14
30/10/14
04/11/14
20/11/14
20/11/14
01/11/14
14/11/14
20/11/14
20/11/14
25/10/14
25/10/14
26/10/14
28/10/14
28/10/14
26/10/14
30/10/14
04/11/14
20/11/14
20/11/14
01/11/14
14/11/14
20/11/14
20/11/14
PROJECTSCHEDULE
S SUMMARY
1 INSURANCE AND PRELIMINARIES
2 PARTITIONING AND ASSOCIATED WORKS
3 DOOR & IRONMONGERY
4 INTERIOR FINISHES
5 CUSTOM-BUILT AND LOOSE FURNITURE
6 SYSTEM FURNITURE & PROPRIETARY STORAGE
7 FACILITY SERVICES
8 GENERAL
9 CONSULTANTS
10 OPTION
X EXCLUSIONS
T TERMS AND CONDITIONS
%
2.0%
6.6%
4.5%
9.0%
17.2%
23.2%
35.5%
1.4%
0.5%
$p sf
$ 1.39
$ 4.66
$ 3.18
$ 6.37
$ 12.17
$ 16.39
$ 25.05
$ 1.02
$ 0.34
AMOUNT
$ 13,330.00
$ 44,580.00
$ 30,450.00
$ 60,970.00
$ 116,530.00
$ 156,910.00
$ 239,890.00
$ 9,750.00
$ 3,250.00
$ 105,560.00
BUDGETARYPLANNING
TOTAL SUMMARY Excluded OPTION 100% $70.56 $ 675,660.00
Goods and Services Tax (7%) $ 47,296.20
TOTAL $ 722,956.20
CONSTRUCTION WORK
Site takeover
Temporary supplies
Isolation of M&E services
Site marking
Client walk through
MEP service
Partition & ceiling work
Partition & ceiling finishes work
Glass panel & door installation
Carpentry fitment installation
Vinyl & carpet installation
Workstation installation
Handover
77days
1day
2day
2days
2days
1days
14days
8days
18days
14 days
5days
6days
6days
1day
25/10/14
25/10/14
26/10/14
28/10/14
28/10/14
26/10/14
30/10/14
04/11/14
20/11/14
20/11/14
01/11/14
14/11/14
20/11/14
20/11/14
25/10/14
25/10/14
26/10/14
28/10/14
28/10/14
26/10/14
30/10/14
04/11/14
20/11/14
20/11/14
01/11/14
14/11/14
20/11/14
20/11/14
PROJECTSCHEDULE
20. “I am pleased to have worked
with Ai, hope that this would be
the start of our continuous
relationship and future success.”
Mr. Yah Chwee Don
Chief Operating Officer
“The design is efficient and the use of
space is appropriate. In short, the
outcome of this project is great and
highly commended.”
Ms. Swinnie Shum
Senior Director
“Jeff and his team brought in new ideas and
dimensions which were able to translate
practical solutions for our office.”
Mr. Philip Lim
Head Corporate Administration
“I am pleased to have worked
with Ai, hope that this would be
the start of our continuous
relationship and future success.”
Mr. Yah Chwee Don
Chief Operating Officer
21. “The project team is dedicated to
their work and delivers professional
advice and attitude.”
Ms. Patricia Poon
Assistant Manager
“Our new offices generate a “Wow!”
response with visitors and the staff
appreciate and enjoy the special ambiance
we have created. ”
Mr. Todd Miller
Managing Director
“Ai to be professional, meticulous
and accommodating, as a good
partner who helped us deliver
exactly what we wanted.”
Ms. Grace Ban
Managing Director
“The project team is dedicated to
their work and delivers professional
advice and attitude.”
Ms. Patricia Poon
Assistant Manager
24. PT ARCHITECTURAL INTERIORS INDONESIA
Global Team
Global Experience
Local Execution
Local Pricing
…WITH A GLOBAL TOUCH.”“LOCALLY CRAFTED…
Local Pricing
25. Indeed, this is our commitment to our clients in Indonesia; we provide
competitive edges in terms of pricing, execution and design for our clients
at Ai we have the luxury of selecting the right personnel from our three offices
to attend to your requirement and needs. We always treat our clients
as our “partner” ; as we believe in building a prolong relationship and not one
just based on project relationship.
I trust that by looking at our profile, you would understand the services which
we could provide for your company. We hope that you would hence grant us
an opportunity to enhance your business and most of all, to grow together
with you.
Anthony Choo
Project Director
Kunci utama dari Ai Indonesia yang membuat kami berbeda dengan yang lain
adalah pelayanan yang sangat kompetitif dalam segi desain, harga, dan pelaksanaannya.
Keistimewaan khusus untuk klien kami selain dilayani dari tim Indonesia,
juga dilayani oleh global tim kami dari Singapura dan Malaysia.
Kepuasan dari pelanggan adalah tujuan dari kami bekerja. Sungguh merupakan
suatu kehormatan dan kebanggaan bagi kami, jika Bapak/Ibu dapat memberikan
kesempatan dan kepercayaan kepada kami untuk membuktikannya.
26. PT ARCHITECTURAL INTERIORS INDONESIA
Global Team
Global Experience
SINGAPORE KUALALUMPUR JAKARTA
ARCHITECTURAL INTERIOR DESIGN CONSULTANTS CONSTRUCTION MANAGEMENT
Global Experience
27. ANTHONY
CHOO
2010 2011 2013
SINGAPORE DESIGN AWARD 2010
2ND PRIZE
HONGKONG PAN PACIFIC DESIGN
AWARDS 2011
BEST RETAIL STORE IN INDIA
2013
PROJECT DIRECTOR
“REDEFINING THE EVOLVING WORKSPACE”
SINGAPORE DESIGN AWARD 2010
2ND PRIZE
HONGKONG PAN PACIFIC DESIGN
AWARDS 2011
BEST RETAIL STORE IN INDIA
2013
SWISS WATCH GALLERY
RWS ±2,800 sq ft
THE JEWELS
Novena Sq Level
WORLD OF TITAN
MG ROAD, BANGALORE
29. DUPONT ANTRON AWARD ASIA 2000 DUPONT ANTRON AWARD ASIA 2003 DESIGN EXCELLENCE AWARDS 2006
JEFF
CHOO
2000 2003 2006
MANAGING DIRECTOR
“REDEFINING THE EVOLVING WORKSPACE”
DUPONT ANTRON AWARD ASIA 2000 DUPONT ANTRON AWARD ASIA 2003 DESIGN EXCELLENCE AWARDS 2006
SingTel Customer Contact Centre
SingPost Centre, L10&11 ±50,000 sq ft
Hyperion Solutions
SGX Centre L16 ±6,000 sq ft
AXN Asia
Abacus Plaza ±12,000 sq ft
30. SABRINA
ANG
2006 2008 2008
SHAW COMPETITION 2006 1ST PRIZE DESIGN EXCELLENCE AWARDS 2008 DESIGN EXCELLENCE AWARDS 2008
DESIGN DIRECTOR
“REDEFINING THE EVOLVING WORKSPACE”
SHAW COMPETITION 2006 1ST PRIZE DESIGN EXCELLENCE AWARDS 2008 DESIGN EXCELLENCE AWARDS 2008
PSC Corporation Limited
348 Jalan Boon Lay ±40,000 sq ft
EMC Energy Market Company
Novena Sq Level 11 ±14,500 sq ft
Halliburton
Tuas Ave 1 ±65,000 sq ft
32. HUI JING
TAN
2005 2005
MIDA AWARD 2005 MIDA AWARD 2005
CREATIVE DIRECTOR
“REDEFINING THE EVOLVING WORKSPACE”
MIDA AWARD 2005 MIDA AWARD 2005
Kodak (M) Sdn Bhd
Saujana Subang ±10,600 sq ft
Bumiputra Commerce Finance
O’Connors Building, Jalan 222, Petaling Jaya ±70,000 sq ft
33. PT ARCHITECTURAL INTERIORS INDONESIA
Local Execution
Local Price
SINGAPORE KUALALUMPUR JAKARTA
ARCHITECTURAL INTERIOR DESIGN CONSULTANTS CONSTRUCTION MANAGEMENT
Local Price
34. Work|play
DATO SRI NC YAP RESIDENCE
MINES RESORT CITY, SERI KEMBANGAN SELANGOR ±6,000 SQFT
Work|play
DATO SRI NC YAP RESIDENCE
MINES RESORT CITY, SERI KEMBANGAN SELANGOR ±6,000 SQFT
156. Ericsson
Sunway pinnacle ± 49,398 sqft
THE ELEMENTS
JALAN AMPANG ±73,467 SQFT
Ericsson
Sunway pinnacle ± 49,398 sqft
THE ELEMENTS
JALAN AMPANG ±73,467 SQFT
