a paperless stamp: available 24/7 (365 days) mobile app-based

1.  
An initiative from
Dr William Yeoh
B.Eng (Hons), M e-Commerce, PhD
WXYZABCD
X

3. 1. Research shows that sending of traditional greeting cards still more
popular than e-cards (see source 1).
2. 2015 Australian population = 23.6Million
3. 28% (i.e. 6.6M) were born overseas (see source 2), so >28% have family
members/friends overseas.
4. If 6M people send a ‘real birthday card’ only once per year (thanks to
iStamp’s convenience), it’s 6M*$2 postage per card=$12M revenue to
AusPost (in addition to savings from zero printing cost and zero profit-
sharing with retailers),
5. If 2 cards per year are sent, it’s at least $24M revenue.
6. Without considering the above business case, the savings alone
(generated from the zero printing & logistics cost and zero profit-sharing
with retailers) is still over tens of millions of dollars! (similar benefits
occur when car registration stickers no longer needed )
• Source 1: http://www.royalmailgroup.com/sending-traditional-christmas-cards-still-more-popular-e-cards-reveals-royal-mail-
research
• Source 2: http://www.abs.gov.au/ausstats/abs@.nsf/latestProducts/3412.0Media%20Release12013-14

5. WXYZABCD
John Citizen
88 Rose Street,
Melbourne, VIC 3000
X
iStamp code
(read by OCR; match with
the Click’n Send platform/
iStamp database)
A Cross (X) to indicate
the use of iStamp

6.  Printing of postage label is NOT required;
 Leveraging Click’n Send features:-
 book a mail pickup from your home or office
 take your mail to a Post Office
 drop them off in a street posting box
 Or email it to a third-party company
to print and post the letter for you.
Source: http://auspost.com.au/business-solutions/click-and-
send.html#tab4

7. Printed Stamp issues iStamp’s improvement
 Bound by business hours & PO locations  Available anytime anywhere 24/7 (365)
 Stamp printing cost  Zero printing cost
 Logistic cost  Zero logistic cost
 Profit-sharing with retailers  Higher profit margin for AusPost
 Paper-based
[Invention of pre-Internet era]
 Paperless, green and clean
[Invention for modern Internet era]
 No traceability of the senders  Enhanced traceability, data quality &
users analytics (metadata are kept)
 Insufficient postage  Accurate postage

8. 1. Leveraging existing Click’n Send platform (limited interruption
to current business process and technologies)
2. Only an iStamp database system needs to be developed and
linked to the Click’n Send platform
3. The paperless iStamp method (i.e. hand-writing method) can
be extended to parcels business too
4. Probable incomes generated from IP (intellectual property)
adoption by post authorities of other countries
5. Improve the cash flow of AusPost (the pre-paid charges go
directly to AusPost, not retailers)

9. - This proposal is along
similar lines to Click’n Send
but for mail and without
the label printing (can be
extended to parcels too).
- Only Internet is needed to
access iStamp mobile App,
printer and PC are not
needed.

10. Source: http://auspost.com.au/business-solutions/click-and-send.html#tab4

12.  Dr. William Yeoh
Department of Information System and Business Analytics, Deakin University
E: william.yeoh@deakin.edu.au
Ph: 03 9244 6903
au.linkedin.com/pub/william-yeoh/28/136/365/