Resume skills for seo's in 2015

1. What an SEO Specialist,Expert,ConsultantandOnline MarketingManagerneedstoknow today in 2015:
 SearchEngine Optimization(10+years),
 Experience withGoogleandBing’sservices,includingAnalyticsandWebmasterTools(10+
years),
 Experience withGoogle’sKeywordTool (10+ years),
 Expertlinkbuilder(10+ years),
 A functional understandingof HTML and CSS (10+ years),
 The abilitytoworkwithback-endSEOelementssuchas.htaccess,robots.txt,metadata,site
speedoptimization, andrelatedskills(10+years),
 Provensuccessinlinkbuildingandviral strategies(10+years),
 The abilitytodeployaneffectivelocal andlong-tailsearchstrategy(10+ years),
 A deepunderstandingof mobilestrategyandhow itrelatestoSEO (10+ years),
 A solidgraspof how blogging,pressreleases,social media,andrelatedstrategiesgohand-in-
handwithSEO (10+ years),
 Experience inbuildinginboundorganicsearchtrafficandimprovingSERPs(10+ years),
 A backgroundincreatingreportsshowingwebanalyticsdataandsite evaluations(10+years),
 An up-to-date,workingknowledgeof current,past,andprojectedtrendsinthe SEOindustry
(10+ years),
 Familiaritywiththe besttoolsinthe trade (10+ years),
 Supplementaryskills:PHP,UX,IA,CRO,SEM, ContentStrategy,Social Media(10+ years),
 Mobile AppSearch(5 years),
 Responsive WebsiteDesign(5years),
 CloudComputing(4years),
 InformationArchitecture (4years),
 Mobile-FriendlySEO(5years),
 Lead Management(6years),
 LatentSemanticIndexing(7years),
 Actionable Analytics(6years),
 Conversational Queries(4years),
 StructuredData Markup (5 years),
 Online Security(5years),
 Big Data (2 years),
 Social Signals(3years),
 KeepSEObudgeton track – Manage campaignbudgetexpenses,helpestablishpriorities,
performprojectmanagement,documentchanges.(10+years),
 Become knowledgeableaboutthe customer’ssearchmarketingobjectives,industry,business
niche,products,brandattributes,andcompetitive position.(10+years),
 Optimize webpages –Integrate keywordphrases,execute on-page SEOmechanical elements
(H-tags,Images,Textattributes).(10+years),
 Keywordresearchdiscovery+analysis – Prioritize keywordstargetingstrategyforheadkeyword
verticalsandlong-tailedkeywordphrases.Identifyexistingkeywordrankingsandpotential new
keywordtargets.(10+ years),
 KeywordMapping – Map keywordstospecificpagesstrengtheningcontentsilos.(10+years),

2.  Compose effective headlines and subheadings. Write compelling unique title tags and
descriptionmetatagstoinduce more clicksinsearchresults.(5years),
 Attainmultiple Googletoptenrankingspositionsformoneykeywordsonhome page,internal
and landingpages,andblogpostslonger-termstrategies.(10+years),
 Improve userexperienceonwebsite:Increase ClickThroughRates(CTR) insearchengine results
listings,minimize page abandonment,increasepage views.(10+years),
 Diagnose technical SEOissuesandresolve:Canonicalization,pagination,404errors,301/302
redirects,crawl errors,servererrors,duplicate content,robots.txtfile,XMLsitemapandHTML
sitemapproblems,brokenlinks,testandresolvewebsitepage loadspeedissuesandconduct
mobile-friendlytestforreadabilityandusabilityproblemsondifferentwebbrowsersandscreen
resolutions.(10+years),
 PerformLocal SEO marketingcampaigns – Google+,Local Places,Regional andLocal citations.(5
years),
 Conducta full SEO website audit–documentbaselinesandbenchmarks.(8years),
 Complete anonline competitiveanalysis.Reverse engineercompetitors’websites.Reverse
engineercompetitors’backlinkprofile.(6years),
 Keepinformedonindustrytrends,SEObestpractices,andGoogle algorithmupdates.Thisability
includesadvancedknowledge on‘whatspamis’andhow to avoidit.(10+ years),
 Write original unique content,identifycontentgaps,offercopywritingcoachingtips,raise
contentqualitystandards,remove orupdate outdatedcontent,consolidatethincontent,find
and fix duplicate content.(4years),
 Demonstratesproficiencyinmakingcontentadjustmentsandtweakingcontentbasedupon
measurable data.(4years),
 RecommendCall toActionfeaturesandCTA buttons.Improve conversionrates.(4years),
 Knowoperational featuresof ContentManagementSystems:Wordpress,Joomla,Drupal.(4
years),
 Have general understandingof webdevelopment,webdesign,HTMLcoding,Javascript,and
CSS.(7 years),
 Understandkeyaspectsof e-commerce websites,shoppingcarts,andphotogalleries.(5years),
 ImplementGoogleAuthorshipintegrationforgainingrichsnippets.Make richcontentand
schemamarkuprecommendations,publishstructureddatamarkup.(4years),
 Use SEO,ContentMarketing,Digital MarketingandConversionRate Optimizationtools
effectively:Google WebmasterTools,GoogleAnalytics,GoogleKeywordPlanner,Google SERP
SnippetOptimizationTool,Google StructuredDataTestingTool,BingWebmasterTools,
MajesticSEO, Ahrefs,SEOQuake,HubSpot,Bitly,Buffer,Buzzstream, Wordpress,Copyscape,
IFTTT, Linkstat,MozCast,Social Mention,Ubersuggest,XenuLinkSleuth,ScreamingFrog,Yoast,
YouTube Analytics,nTopic,OpenSiteExplorer,Piktochart,Trello,SEMrush,Optimizely,Visual
Website Optimizer,Raven,Wordtracker,ClickTale,Kissmetrics,SurveyMonkey,Canva,Spyfu,
Quantcast,Alexa,Compete,Marketo,Aweber,iContact,ConstantContact,MailChimp,
Hootsuite,SpoutSocial,ScribbleLive,PRNewswire,Brightcove, Slideshare,Buzzsumo,
GoToMeeting,WebEx,InboundWriter,Scribe,AtomicReach,Unbounce,andmanymore.(8
years),
 The abilitytoworkwithback-endSEOelementssuchas.htaccess,robots.txt,metadata,site
speedoptimization,andrelatedskills(10+years),
 Run pay-per-clickcampaigns(7years),
 Buildsystemsandprotocolsinternallythatensure all contentisoptimizedacrossall platforms
and userexperiences(websites,mobile,social,video,blogs,retail portalsetc) (5years),

3.  Executing various inbound marketing activities such as SEO, link building and link outreach. (4
years),
 Identifyingareasforgrowthandimprovementinsite structure,keywordselection,content
development,andon-page optimization.(4years),
 Brainstorminganddevelopingcreative contentdesignedtoattractlinksandnew readersaswell
as drive qualifiedleads.(4years),
 Regularbloggingandguestblogging.(4years),
 Writingand maintainingcontentandprovidingupdatestocompanywebsite.(6years),
 Social mediamarketingeffortsincludingupdatingandmaintainingourFacebook,Google+,and
LinkedInpresences.(4years),
 Developingandimplementingtestsata rapidpace. (4 years),
 Monitoringbrandmentionsandreputation.(6years),
 Participatinginvariouspublicrelationsactivities,includingwritingpressreleasesandmedia
outreach.(4 years),
 Monitoringperformance metricstounderstandorganicsearchperformanceacrossmultiple
global marketsandmeasure the impactof changes.(8 years),
 Executionof weeklyandmonthlyreportingacrossmarketingprograms,leveraging
Salesforce.com,MarketoandGoogle Analytics.(2years),
 Conductingwebsitepenaltyaudits(2years),
 Image optimizationforSEO(7years),
 GoogleBotoptimization(5years),
 Multilingual markup(5years),
 Google Local Placesoptimization(5years),
 National SearchEngine Optimization(10+years),
 International SearchEngine Optimization(5years),
 Citationbuilding(5years),
 SettingupconversionfunnelsinGoogle AnalyticsandKissmetrics(5years),
 SEO copywriting(6years),
 OptimizingCSSandJavafiles(5years),
 Google AdvancedSearchOperators(5years),
 Internal linkingwithSmartLinks(3years),
 Harvestingemail addresses(5years),Social listening(5years),
 UsingproxiesandVPNs(6 years),
 Keywordranktrackingand reporting(10+ years),
 Trackinginternal site search(5 years),
 Linkbuildingwithimages(5years),
 LinkbuildingwithPDFfiles(5years),
 Capturinglinkswithbrandmentions(5years),
 Linkearningvslinkbuilding(5years),
 Brokenlinkbuilding(5years),
 Findinglinkworthydomainstolinkto(5 years),
 Linkoutreach(5 years),
 Recoveringlostlinks(5years),
 Secondlevel /tierlinkbuilding(5years),Identifyinghighconvertingreferrals(5years),
 Secondlevel linkprospecting(5years),
 Linkprospecting(5years),

4.  Optimizing online slideshows (6 years),
 FacebookOpenGraph(2 years),
 Create click-to-tweetsforlinkbuilding(1year),
 GettingFollowandNoFollowlinks(7years),
 Google Alerts(5years),
 FamiliaritywithGoogle's200 differentorganicrankingfactorsandthe fact that theymake 500 -
600 minorandmajor changesto theiralgorithmyearly;Andkeepingupand preparingforall the
changes.(6 years),
 FamiliarwithYouTube rankingfactorsandvideooptimization(5years),
 Videoeditingandproduction(5years),
 Familiarwithviolationsandsearchengine spampenalties(5years),Linkbait,linkbombs(3
years),
 Paidlinks(4years),
 Guestpostingforlinkbuilding(4years),
 Anchortextdistributionaudit(5years),
 Linkrelevancy,page level relevancy,linkdiversity(5years),
 Usingquizzesaslinkbuildingtools(1year),
 .eduand .govlinkbuilding (5years),
 Buildinglinksthoughinfluencerbloggeroutreach/recognition(5years),
 Resource page linkbuilding(5years),
 Relationshipbasedlinkbuilding(4years),
 Identifyingandconnectingwithinfluencers(3years),
 Infographicproduction,marketing/syndication(4years),
 IdentifyandrecoverfromaGoogle penalty(3years),
 A/Btesting(2 years),
 Multivariate testing(2years),
 Landingpage optimization(2years),
 Google+,Facebook,Twitter,LinkedIn,Klout,Kred,Inbound.org,Pinterest,Instagram(5years),
 ContentDevelopment:Articles(lists,how-to's,Buzzfeed/Upworthytype),Videos(explainers,
animated,cartoon,businesspresentations),Infographics,Whitepapers,Ebooks,Newsletters,
etc.(4 years),
 ContentManagement(2years),
 ContentManagementSystems(2years),
 ContentCreation(2years),
 ContentMarketing(2 years),
 ContentStrategy(2 years),
 BusinessDevelopment(10+ years),
 Branding(5 years),
 Email Marketing(4 years),
 Fast Learner(10+ years),
 Graphic Design(6years),
 Google Adwords(5years),
 Google Docs (5 years),
 InternetResearch(10+ years),
 Internet(10+ years),
 MicrosoftOffice (10+ years),

5.  New Business Development (10+ years),
 ProblemSolving(10+ years),
 Research(10+ years),
 Sales(10+ years),
 UsabilityTesting(2years),
 UX (2 years)