The New Corporate Logo of Widsley Inc. created by Mr Rob Janoff

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COLOR&TYPE
Design Concept
The core idea builds on the concept of connectedness through
people and technology. The shapes fit together like a jigsaw yet
also casts a clear ‘W’ through the use of negative space. This
concept also contains an air of mystery around the final solution
which was indicated as a point of reference in the apple logo.

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COLOR&TYPE
Type for Logo
The typeface for the Widsley logo is Migrene
Grotesque Semibold. It carries approachable
lines and remains highly legible for digital
applications.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Widsley
Migrene Grotesque Semibold

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Color
Widsley Stark White
Widsley Cyan
Pantone 298C
C 68 M 3 Y 0 K 0
R 61 G 183 B 228
#3DB7E4
Widsley Deep Blue
Pantone 5395C
C 100 M 70 Y 36 K 86
R 3 G 32 B 47
#03202F
Widsley Sea Green
Pantone 3385C
C 54 M 0 Y 37 K 0
R 80 G 218 B 176
#50DAB0
Widsley Magenta
Pantone 213C
C 0 M 92 Y 18 K 0
R 226 G 23 B 118
#E21776
Used as an accent color for highlights and strong contrasts
Main base for brand, used all so for type,
single colour logos and
Provides contrast and
highlights. Light color of gradient
in the brand
Midtone colour, can be used as a
base or highlight.
Widsley GradientBrand colors shown to
the right are depicted
in size to amount of
brand use.

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COLOR&TYPE
Acceptable Applications

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COLOR&TYPE

7. Thank you.