How to Perfect a Layout in InDesign for Marketing Assignments

How to Lay Out a Marketing Assignment
HNC Business
Marketing Unit 1
Summary of learning outcomes
To achieve this unit a learner must:
1 Investigate the concept and process of marketing
2 Explore the concepts of segmentation, targeting and positioning
3 Identify and analyse the individual elements of the extended marketing mix
4 Apply the extended marketing mix to different marketing segments and contexts.
Assignment 1
To get you started!
NOTE: ALL WORK MUST BE REFERENCED USING THE HARVARD SYSTEM OF REFERENCING!NOT this time for 1a&1b
Part 1
Please submit for Tuesday 05/th 0ctober 2010
Assessment Criteria Pass 1A
500 words Maximum
To achieve this criteria you will
. compare alternative definitions of Marketing.

To do this look at least 4...show more content...
Give examples of marketing mix decisions which are a result of consideration of these influences.
Assessment Criteria 3A
Describe how products are developed to sustain competitive advantage
To do this describe the stages in a systematic approach to New Product Development.
Assessment Criteria 4 B
Explain the differences in marketing products and services to organisations rather than consumers.
To do this look at the factors which make the marketing of services different form the marketing of products. Give examples of the different mix
elements used when marketing services or products to organisations such as government organisations, resellers, industrial firms and non–profit
organisations.
Assessment criteria 4c
Explain how and why international marketing differs from domestic marketing.
To do this explain the factors which make marketing abroad different form marketing at home. Give examples to illustrate changes made to the
marketing mix as a result of the decision to enter various foreign markets.
DESCRIPTORS FOR MERIT AND DISTINCTION GRADES
MERIT| Merit Criteria–Indicative Characteristics| DISTINCTION| Distinction Criteria– Indicative Characteristics| | In order to achieve a merit the
learner must show evidence that:| | In order to achieve a distinction the learner must show evidence that:| . identify and apply strategies to
findappropriate solutions to marketing problems Assignment 1 Part
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Importance Of Page Layout
Perfecting a Layout with InDesign The layout of created components is key to finalizing a document and InDesign is the principal tool in building a
professional quality layout for print and digital publishing. Specialized artists, designers and publishers all rely on this software to manage images,
text, and all created assets into their preferred format. Working with the Creative Cloud Programs Illustrator and Photoshop, allow you to create and
alter assets with precision and control. However, there are many advantages in utilizing InDesign over these programs, for both manufacturing design
and bringing assets together for a print ready creation. The role of page layout is essential to a document of any kind. In design, a layout is how...show
more content...
These programs are linked, allowing you to make updates to your work in Photoshop or Illustrator and the changes are automatically updated in
InDesign. It will recognize most file types, making InDesign useful for professional designers to use as a tool to bring these elements together.
InDesign was created to lay out print quality work which is ideal for experienced users who are looking for perfection. Professionals take advantage
of this software to refine their work so that it is publication ready. As most professional designers know, InDesign may not give you the impactful
graphic utensils as an Illustrator or Photoshop, but it does offer many advantages. InDesign does offer great tools when it comes to enhancing a
photo's properties and even some filter options. Although you have the capability to design layouts with Photoshop or Illustrator, InDesign links all
creative assets outside of the work, creating a much more manageable size of document. This makes InDesign the most efficient software for
commercial printers as well, combining all media so that the layout is in the precise style you choose. InDesign recognizes your color selection much
better than other software, once again giving you more control with your final product. InDesign surpasses the other Adobe programs when it comes to
creations that are on a layout of more than one page. It also has the capability to automatically number the

Essay about Writing in Electrical Engineering
Writing in Electrical Engineering
Have you recently found yourself lost after high school, knowing that you want to go to college, but having no idea what to major in? I sure did! So
after reading through the NMSU undergraduate catalogue and asking peoples advice, I found out that our university has one of the top 5 engineering
colleges in the entire country and problems were solved! With a fascination of electronics and a steady hold on math, I decided that Electrical
Engineering was the choice for me. However, after completing my first semester and gaining a greater knowledge on what Electrical Engineering is all
about, I have a greater understanding of how important English and writing really are in this profession. Although...show more content...
Following this is English 218 Technical and Scientific Communication. In this class you learn to write in the same fashion that you would as a
professional in the engineering field. It is in this class that students learn to express technical terms and complicated information in a manner that can
easily be understood. The last required English class is English 265G which is entitled Principles of Human Communication. This final writing
requirement enables the student to communicate with other professionals, business clients, or just socially among other people. These English
classes will help any student be able to write effectively in his/her field as an electrical engineer. So what is the next logical step? Finding out what
writing is all about as an Electrical Engineer. To find out what kind of writing is expected from an Electrical Engineer, I looked through some of the
major periodicals in the Branson Library in the section TK which is for engineering oriented texts. In my interview with Dr. Prasad, he recommended
some of the more respected and popular periodicals read by most professionals in the field. His two top recommendations, Electronic Engineering and
Control Systems were both easily found in the library. Both magazines had the same essential layout as well as did the individual articles within them.
Essays written in the

Developing Layout Strategies
Production and Operations Management Chapter 9: Developing Layout Strategies
Submitted in partial completion of the requirements For the course Production and Operations Management
Submitted by: Dote, Jane Frances A.
Submitted to: Dr. Pedrito A. Salvador
January 29, 2011 2nd Term, School Year 2010
–2011
PRODUCTION AND OPERATIONSMANAGEMENT
CHAPTER 9: DEVELOPING LAYOUT STRATEGIES The objective of office layout strategy is to develop a cost
–effective layout that meets a firm's
competitive needs. There are seven types of layout: 1. Office layout – positions of workers and their equipments to provide movement of information. 2.
Retail layout – allocates shelf space and responds to customer behavior 3. Warehouse layout –...show more content...
Work cell requires identification of families of products, high level of training, flexibility and empowerment of employees, being self–contained and
test (poka–yoke) at each station in the cell. Product–oriented layouts are organized around products or families of similar high–volume, lowvariety
products. The objective of the product–oriented layout is to minimize imbalance in the fabrication or assembly line. However, product layout can
handle only a few products and process designs. There are two types of a product–oriented layout. These are fabrication and assembly lines. Fabrication
line is a machine–paced, product oriented facility for building components. On the other hand, assembly line is an approach that puts fabricated parts
together at a series of workstations. It is used in repetitive processes. A well–balanced assembly line has the advantage of high personnel and facility
utilization and equity among employees' work loads. Assembly–line balancing is obtaining output at each workstation on a production line so delay is
minimized. Line balancing is usually undertaken to minimize imbalance between machines or personnel while meeting a required output from the line.
In our workplace, Shell Business Service Center, we are currently in office layout where staffs are arranged according to their processes. Team
managers of each team are seated at the center

of their staffs'

Layout Essay
You have made some decisions so far, and taken a step back from the process. You are ready to start again. So what now? It's time to start giving
serious work to the actual look and creation of the final artwork. Create means to make or bring into existence something new; to produce through
imaginative skill. You are going to bring your new artwork into existence through your imaginative skill.
Before you start work on the final product, there are a couple more things to do in this process. Take the rough thumbnail sketches you have already
created and begin to refine them and narrow down to the one you are actually going to use on the final product. If your sketches do not yet have color
and you plan to use color in your final product,...show more content...
Look at your creation with fresh eyes and as if you are seeing it for the first time. Analyze and question all of the parts one last time. Is there anything
that needs to be redone or corrected? Have you taken into account all critiques by both yourself and others? Are there any last refinements that need to
be made? And then keep plugging away till the artwork is complete.
Once you have finished some more detailed sketches and considered your overall layout, it is time to start having other people look at the work you
have completed so far. There can be times that we get so caught up in our creation that we do not ask ourselves all the right questions or consider
things we have not thought about so far. This is where getting some outside feedback can be extremely helpful. Ask your teacher, a fellow
classmate, parent, or even someone who has no art background at all to look at your artwork. These people will eventually be your audience so get
their feedback when you still have time to consider it and make changes if you agree with them. That is the great thing about feedback, it can help you
in areas that may still be weak, but it is ultimately up to you to decide how helpful the feedback is.
After getting feedback and considering it, keep working on your final creation. Then take some time to consider where you are in your time frame. Are
you on track to complete everything you wanted to? Do you need to

Plant Layout Essay
PLANT LAYOUT
Introduction –
Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can
think of several layouts but the best one is obviously the one, which is both very systematic and cheap. It is arrangement of machines, scientific use
of work area, easy and convenient transport system, easy sorting out of materials and processing different parts. Since the area has already been
selected and it is neither possible to neither change that nor expand that as per needs of the factory therefore layout is to be adjusted accordingly. Thus
layout is disposition of various facilities and services of the plant within the specified area. It...show more content...
Sufficient provision should be made of stocking raw materials and goods on the one hand and overhead material handling equipment on the other.
Types of layouts
1)Process or functional layout
2)Product or line layout
3)Project or fixed position layout
A) Process or functional layout
Process layout also called " layout by function" is generally associated with batch production. The factory is divided into process units (or
departments), and within these process units all similar facilities are grouped together. Process, for example, is kept at one place; milling machines are
placed at another place; drilling machines are kept at third place; gear–cutting machines are located at fourth place; and so on and so forth. Process
type of layout is suitable when,
1)The products are non–standard, or
2)There are wide variations in the processing times of individual operations.

Advantages:
1.Lower capital investment on account of comparatively less number of machines and lower costs of general–purpose machines.
2.Higher utilization of available equipment.
3.Greater flexibility in regards to allocation of work to equipment and workers.
4.Breakdown of equipment, absenteeism of the workmen and/or non–availability of certain materials do not dislocate the manufacturing activity on the
shop floor.
5.Workers attain greater skills since

Case Study
Layout Design of a Furniture Production Line Using Formal Methods
Case Study
Table of Contest 1.0 Introduction..................................................................................... 2.0 Modeling
Approaches......................................................................... 3.1 Graph Theory.......................................................................... 3.2 CRAFT
................................................................................. 3.3 Optimum Sequence ................................................................... 3.4 BLOCKPLAN
........................................................................ 3.5 Genetic Algorithm .................................................................... 3.0 Application of the Modeling
Approaches................................................... 4.6 Using Graph Theory.................................................................... 4.7 Using
CRAFT........................................................................... 4.8 Using Optimum Sequence........................................................... 4.9 Using
BLOCPLAN................................................................. 4.10 Using Genetic...show more content...
This method (switching two departments) is repeated until no further switches process can be made. The input required to generate a layout using
Optimum Sequence are mainly dimensions of the building and facilities, the material flow or frequency of trips between facility pairs and cost per unit
load per unit distance. This technique of optimum sequence is used to apply the supply chain which is a total of activities involved in producing goods
and services. Uploading operation management to optimum method we used the transmission process by converting the input, transmission, and the
output into information, processing the switch of two departments, and having the final result of goods and services. The figure below will show the
whole transmission process.
2.4 BLOCPLAN Layout design can be done with various methods. One of them is by using software BLOCPLAN. It is a program used to develop
and improve single and multi layout, made by Donaghey and Pire, which can develop the layout of single story and multistory. This program offer
heuristic algorithm to solve the layout problem, and can handle quantitative which is numerical information which can be formatted as a diagram as
well as qualitative data which is a descriptive information that can be formatted as a matrix. Users can enter data routing products. BLOCPLAN can
calculate the flow and frequency of the trip matrix although the two previous alternatives are used, the main advantage of

Product vs Process Layout
II.Introduction
Product Layout is not always better than process layout. I disagree with the statement. To understand the reasons behind why this is not true, this paper
details the concept of layout, differences between the layouts and applicability of product and process layout.
Facility layout is the physical arrangement of equipment, offices, rooms and other resources within an organization. It describes the location of
resources and their relationship to each other. Layout planning aims to organize the physical arrangement of facilities so that operations run as
efficiently as possible. The content section describes the reasons behind why the statement is not true.
III.Content
Every organization has to consider the...show more content...
Each product uses the facilities in a different sequence. Departments are arranged in such a way that each department performs the same activities or
processes. A common objective in designing such a layout is to arrange workcenters that have high interaction closer to each other so as to minimize
the flow of material.
Materials move between different departments depending on the process stages. For e.g they may go from Dept 3 to Dept 6 to Dept 4 and then again
to Dept 3 for some other process.
4.ADVANTAGES & DISADVANTAGES OF PROCESS LAYOUT
Advantages of process layouts include:
A variety of products can be made on the same facilities.
Operations continue if some equipment cannot be used because of breakdown or planned maintenance.
It is suitable for low volumes and variable demand.
People work in cohesive groups and generally enjoy the environment.
General purpose & flexible resources
Lower capital intensity & automation
Higher labor intensity
Resources have greater flexibility

Disadvantages of process layouts include:
Small batches give lower utilization of equipment and unit costs can be high.
Movement of jobs between operations is complicated, with larger stocks of work in progress.
Scheduling work on equipment is complicated and must be done continuously.
Controlling the work is difficult.
There is a lot of handling of products and materials.
Processing rates are slower
Material handling costs are higher

Layout Strategy
1. INTRODUCTION:
Strategy is about deciding where you want to go and how you mean to get there. A strategy is a declaration of intent: This is what we want to do and
this is how we intend to do it. Strategies define longer–term goals but they are more concerned with how those goals should be achieved. Strategy is
the means to create value. A good strategy is one that works, one that guides purposeful action to deliver the required result.
Moreover, companies everywhere are changing the way they manage in order to be more competitive. A key measure ofmanagement in the 1990s and
beyond lies in results attained relative to the opportunities and constraints created by rapid environmental change.
A primary way to gain competitive advantage is...show more content...
We will firstly discuss attracting and retaining and maintaining of employees.
The attraction of human resources involves the requisition of required human resource, further more it deals with: Recruitment Selection Hiring
/placement Induction And socialization
Meanwhile retaining and maintaining is more about the utilisation and conservation of the organisation's Human resources such as performance and
appraisal management, training and development, career and succession management, compensation and reward, collective bargaining, communication
motivation and leadership, as well as maintaining sound relations.
Having established that, Vision Oil Company emphasises its HR strategy around cost effectiveness while attracting. We mean that as a large Company,
when it comes to attracting Vision Oil Company recruits and selects through employment agencies and use two well known agencies based in Cape
Town. The placement fee that Vision Oil has negotiated with their agencies is 10% instead of the usual 17% cost. Furthermore the risk lies with the
agency not with Vision; therefore Vision Oil Company does not spend time with recruitment, but consults the employment agencies. Vision Oil
Company meets with their employment agencies on a frequent basis in order to

3 Newspaper Design Layouts: Gutenberg Diagram, Z–Pattern, And F–Pattern Several layout patterns are often recommended to take advantage of how
people scan or read through a design. 3 of the more common are the Gutenberg diagram, the z–pattern layout, and the f–pattern layout. Each offers
advice for where to place important information, but I think these patterns are often misunderstood and followed without thought to what they really
describe. I want to walk through the what and why of each pattern and then offer something else that gives you as a designer more control over where
your viewer's eye moves across your design. The Gutenberg Diagram The Gutenberg diagram describes a general pattern the eyes move through when
looking...show more content...
It's how we naturally read large blocks of text. This series of z–movements is sometimes referred to as a zig–zag pattern. If we continue to add more
zigs and zags to the pattern we ultimately end up with a series of near horizontal right and left movements as the diagonal portion of the z gets
shallower and shallower. Golden Triangle Pattern The z–pattern also leads to what's called a golden triangle pattern. If you take the first horizontal and
first diagonal movement and then close the shape you end up with a right triangle whose right angle is the top/left corner. This triangular area at the
top of the page will be the area most seen and the pattern suggests your most important information needs to placed inside of it. F–Pattern Layout The
f–pattern gets mentioned on the web and as you would expect it follows the shape of the letter F. I think Jacob Nielsen first suggested the pattern after
eye–tracking studies his company performed. What often gets lost in the f–pattern is that these original studies were done on text heavy designs and
search results. As with the other patterns the eye starts in the top/left, moves horizontally to the top/right and then comes back to the left edge before
making another horizontal sweep to the right. This second sweep

Physical Fitness Center: Facility Layout
technical note 6 facility layout Review and Discussion Questions 1. What kind of layout is used in a physical fitness center? Process layout–similar
equipment or functions are grouped together, such as rowing machines in one area, and weight machines in another. The exercise enthusiasts move
through the fitness center, following an established sequence of operations. 2. What is the key difference between SLP and CRAFT? SLP is used to
evaluate and include qualitative factors and does not require numerical flow of items between departments. CRAFT is a quantitative heuristic program
that requires a quantitative measure of interdepartmental work or information flow. 3. What is the objective of assembly–line balancing? How would
you...show more content...
10. How would a flowchart help in planning the servicescape layout? What sorts of features would act as focal points or otherwise draw customers
along certain paths through the service? In a supermarket, what departments should be located first along the customers' path? Which should be located
last? The flowchart aids in monitoring the flow of customers through the service area. This would provide a means for providing a layout that
minimizes the distance required for customers to reach the product. Focal points could include K–mart style blue lights and "end cap" displays. In a
supermarket, the first things in the customer's path should be shopping carts and convenience items such as a delicatessen. It should be remembered
that certain popular items such as milk and eggs are kept at the rear of a store to cause the customer to walk through the store and increase impulse
purchases. Problems Problem Type of Problem Difficulty New Problem Modified Problem Check Figure in Appendix A Office Layout Mixed
–model
Sequence Assembly Line Balancing SLP Material Handling Cost Model 1 Yes Moderate 2 Yes Moderate 3 Yes Moderate Yes 4 Yes Moderate 5 Yes
Difficult 6 Yes Moderate 7 Yes Difficult 8 Yes Difficult 9 Yes Difficult Yes 10 Yes

The Business Layout Of Coca Cola
Production Layout At Coca–Cola LTD
Ayman Alahmadi
University of Baltimore
Production Layout At Coca–Cola LTD
Introduction
Coca–Cola has had problems of business layout in the past years in their branches in Ohio United States. This has led to them reconsidering relaying
out business processes. When problems arise in the business layout, it must be improved and this should be done continuously. The layout design
impact the way work is done in the system (Myers & John, 1994). The directors decided that layout must be done in accordance to the needs of the
people, materials, and customers of the company. The improvement is geared towards reducing the wastes that come along with the poor layout. When
changes are made, they should be geared towards ensuring that the business process is smooth and profitable. Usually, when this is done, the focus is
on the processes, materials and the people involved (Groover, 2009). The following paragraph shows the major challenges experienced with the
business process layout.
Coca–Cola being a chain store, the business could be going for customers or the customers coming for the services at the customer level. In some
instances for Coca–Cola, needs space for equipment, chemicals, and other materials. The company might also have a bias towards a given layout.
Since the company also deal with a retail outlet, it is important to establish the floor space and the foot traffic issues and the attractiveness of the retail
shop (Weiss et

Store Layout and Design
Chapter 13 – Store Layout and Design
I.
Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The
store itself (e.g., its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer's store. 1.
2. In fact, no other variable in the retailing mix influences the consumer 's initial perception as much as the retailer 's store itself. The two primary
objectives around which all activities, functions, and goals in the store revolve are store image and sales productivity. Store image is the overall
perception the consumer has of the store's environment. b. Space productivity represents...show more content...
The walls are one of the most important elements of a retail store. They serve as fixtures holding tremendous amounts of merchandise, as well as
serving as a visual backdrop for the merchandise on the floor.
c.
d. e.
2.
Space Allocation Planning – to determine the most productive allocation of space, the store planner must analyze the productivity and profitability of
various categories of merchandise. There are two situations where this is evident: planning a new store and revising the space allocation of an existing
store. a. Improving Space Productivity in Existing Stores – When a retailer has been in business for some time, it can develop a sales history on which
to evaluate merchandise performance, refine space allocations, and enhance space productivity. Various quantitative measures, such as the space
productivity index, can be used to develop a more productive space allocation. Space Allocation for a New Store – When a retailer is creating a new
store format, it bases space allocation on industry standards, previous experience
b.

with similar formats, or more frequently, the space required to carry the number of items specified by the buyers. B. Circulation – there are four basic
types of circulation patterns in use today. Shoppers have been trained to associate certain circulation patterns with different types of stores. 1. 2. 3. Free
Flow, the simplest type of store layout, is a

Layout Plan.
OPERATIONS MANAGEMENT:– PLANT LAYOUT The assignment summarises what is a plant layout, main objectives for designing a good
plant layout, the various types of plant layouts, advantages and disadvantages of the respective layouts, what are various techniques used to design a
plant layout, and importance of layout in every sector of business, be it manufacturing or services. All this is well explained with live examples from
various industries depicting the relevance of each layout. FORD'S PLANT There has never been anything like the Rouge, Ford's most famous
car–making facility. Located on 1100 acres along the Rouge River in Michigan, the complex at its heyday consisted of 29 factories, 50 miles of
railroad tracks, and its own...show more content...
WHAT IS A PLANT LAYOUT? Plant layout refers to the arrangement of physical facilities such as machines, equipment, tools, furniture etc. in
such a manner so as to have quickest flow of material at the lowest cost and with the least amount of handling in processing the product from the
receipt of raw material to the delivery of the final product. A layout is the physical configuration of departments, workstations, and equipments in
the conversion process. It is the arrangement of physical resources used to create the product. Plant layout has to be planned in such a flexible way
so as to enhance the productivity, with minimum loss. It has to be planned in a way taking into consideration the inputs. Layout planning provides a
set of tools and techniques that help an operations manager to decide where to locate the resources and also to assess the impact of the alternative
choices that he/she may have for locating the resources. Typically, in case of manufacturing organizations, there may be over 100 machine tools that
need to be located in the area so as to ensure efficiency and effectiveness in the work being progressed. Similarly, in case of service organization such
as hospital, school, or a hotel, there are various resources to be physically located. We can identify these best possible locations for each of the
machines or

Layout of Websites
The layout of the website is quite simple but the best part about it is that this layout appeals the average person and it is quite easy for them to
understand and this is very effective. The website is clean and looks flawless. The people with no technical background appreciate these sorts of
websites a lot. The layout makes the visitor quite comfortable and makes them feel like they are in good hands and will be provided with all that is
needed. Thus the website is the representative of the firm that manages the volunteers and helps the needy children and providing them the health
facility, education and other care facilities. The design of the website is quite professional. The washed out image on the left side of the website of
a globe gives a very good appearance. Information quality of a website is the amount of information, and it is sufficient for the user. All the required
information and the guidelines are present in the website. The information quality in this website is great. The introduction of the firm, the
information about the major projects and the donation guidelines are all mentioned. The user is provided with all the necessary information that he
desires. Website Localization is a process in which the website is made feasible for the particular culture or language of the people of a specific area
and place. The website is localized. The standard language followed here is English and the website is user friendly for people all around the world.
As the

Essay on Analysis of a Leaflet
Analysis of a Leaflet
o All of the information on the leaflet has been designed in such a manner so that it is easy to read and retains the readers' attention. The information
has been well–spaced, condensed into a few lines so that there is not an over–indulgence in unnecessary details and bullet points have been used to
condense the information and present it readable chunks, so that the target audience remains interested and are not forced to read a heavy text.
o Direct language is featured in the leaflet (e.g. "You" and "Are you Magistrate Material?) to address the reader and engage their attention. Rhetorical
questions have also been used for the same purpose. Rhetorical questions...show more content...
o It was imperative that the colour scheme of the leaflet appealed to both sexes and the large range of ages that our target audience covers. The
background of the leaflet is a green, which, is a vibrant colour designed to attract the readers attention to the leaflet when it is on the stands, it is also
reasonably neutral and does not appeal to one sex more than the other. The subheadings and headings have a blue font in order to contrast with the
green font and add to the striking effect.
o The white outline, on which, the text is placed on makes the black of the main body of the text stand out.
o Quotes from magistrates have also been used in the middle and back sections of the leaflet. This is effective as it adds a personal touch, thus, is
more appealing to the reader. The target audience is also appealed to as many of the people who are featured in the quotations are from ethnic minorities.
The front cover
o The front cover has been designed in a manner to attract the target audience to the leaflet. The use of the rhetorical question "Are You Magistrate
Material" is though provoking and immediately grabs the readers' attention and encourages them to continue reading.
o The caption at the bottom of the page "Promoting

My Layout Of The Classroom
My layout of my future class will contain open feel. Meaning the layout of the classroom will not show an ordinary classroom that's in a traditional
school environment. Instead of having rows of desks that the student commonly have, I will have four half kidney shape desk that will make each
students more inclusive with other student. One of the main reason why students tend to feel left out from their peers deals with the fact that from
beginning of the schools day to the end, students are placed one behind the other and are skipping the communicating aspects with their fellow
classmates. Di Mascio states in his article titled Material Culture and Schooling: Possible New Explorations in the History of Canadian Education "
school desks are not simply pieces of furniture. They are, in a word, the locus of learning in the classroom. They are also the locus of order and
control" (DI Mascio, 84). His explanation of how significant desk are and how they are perceived can ultimately control the actions of a class. Di
Mascio continues to inform the reader about the importance of the spacing of desk. Assigning numerous students to a small table "maintained order by
making it difficult for students to move around, lest they disturb the work of others", and "provided optimum room for the teacher to move around the
classroom and monitor student work" (Di Mascio, 85). The kidney shape desk will give the students enough room/ privacy to complete their work,
promotes a setting where

Stores Layout and Principles of Stores
MATERIAL MANAGEMENT
STORES LAYOUT
AND PRINCIPLES OF STORES
BY – CHANDNI BHATT (283009)
ARBAAZ KHAN (283019)
INDRANEIL MUKERJEE (283035)
HARITHA SINGH (283054)
STORES LAYOUT AND PRINCIPLES OF STORES
INTRODUCTION– STORES LAYOUT AND DESIGN
It means the design of a store's interior to encourage people to enter the store and expose them to the maximum variety of merchandise within the
space available. For example, some stores have the fresh fruit and vegetable display at the entrance because it is colorful and will attract people in
while other stores have fresh foods and other frequently bought items which are located inside the store so people will be exposed to all the other
displays when...show more content...
Use of third dimension must be made effectively. Differentstorage facilities should be situated in clearly defined lanes, so that items are quickly stored
and located.
Main lanes should be 1.5 to 3 meters wide depending on the type of material and amount of traffic involved.

Clear markings should be made at storage space to facilitate location and identification.
The fast moving items should be stored near the dispensing window, the slow moving should be away from the window.
FEATURES OF STORES LAYOUT
According to Barton A. Weitz, director of the Center forRetailing Education and Research at the University of Florida in Gainesville, a store layout
should do these three things: Stimulate Impulse Purchases
One way retailers use layouts to entice customers to buy more than they intended is to draw them through the store so they'll see as many of the
products as possible.
Jewelry stores put their better products toward the back of the store to pull people in, he says, and supermarkets tend to put popular
departments––produce, meat, bakery, deli––along the perimeter. Make It Easy To Find Goods
Gatto's Cycle Shop is divided into separate showrooms by product categories, such as kids' bicycles or Harley–Davidsons. But displays also

Computerized Layout Analysis Techniques
OPERATIONS MANAGEMENT
ASSIGNMENT
Topic: COMPUTERIZED LAYOUT ANALYSIS TECHNIQUES
Submitted By:
SAMYADIP CHAKRABORTY
MOHD. ABDUL NAYEEM
PhD Batch –2010
COMPUTERIZED LAYOUT ANALYSIS TECHNIQUES
In the field of computerized layout analysis, a number of computerized layout programs have been developed since the 1960s and 70s. But the most
time tested computerized layout techniques and software program packages that are frequently used are– CRAFT, CORELAP, ALDEP, etc. Originally
developed in late 60's and early 70s, many of these packages are still around with latest additions to their features.
Layout problems often involve a given number of facilities which must be located in the plane. Each of these facilities has a given area,...show more
content...
This technique only utilizes graphic and schematic analysis for materials flow but does present a well–organized enumeration of pertinent qualitative
factors. These factors are incorporated into a methodology for the determination of which sub–groups or departments most require adjacent placement
as well as for the evaluation of several proposed layout solutions.
CORELAP
CORELAP is Computerized Relationship Layout Planning. This algorithm is based on Muther's procedure given in Systematic Layout Planning. The
input requirements to CORELAP are –Number of departments and their area, Closeness relationship as given by REL–chart and Weighted ratings for
REL–chart entries.
Working with Corelap:
CORELAP (Computerized Relationship Layout Planning) is a simple method in facility layout and location discipline which is usually used to
design a factory and facility. As a facility of living, house should be designed by using CORELAP method. Following this is an example of house

design in 180m2 land (12 meters x 15 meters). There are 3 steps to design with CORELAP method such as plan the rooms, size, and room's
relationship; calculation and design the CORELAP; and draw a draft layout.
First, a house consists of 15 rooms that the name of room, size, and relationship are showed in the "Activity/Space Relationship Diagram" and
"Relationship Table" below. The rating of relationship between two rooms is sign as A, E, I, O, U, or X. The definition of "A" is absolutely

How to Perfect a Layout in InDesign for Marketing Assignments

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