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Pool Product Supplier 
DISPLAY ADVERTISING 
CASE STUDY 
By Where2GetIt 
where2getit.com / Follow us on 
714.660.4870 hello...
WHAT YOU’LL FIND 
714.660.4870 hello@where2getit.com where2getit.com 
CLIENT 
BACKGROUND CHALLENGE SOLUTION RESULTS 
Data ...
CLIENT BACKGROUND 
Our client is a premier supplier of pool and spa care 
products, distributing their products through a ...
CHALLENGE 
The Challenge: How to convert online traffic into foot traffic for 
their partner retailer stores and increase ...
Solution #1 
Data Syndication Engine 
We implemented a Business Locator on the client’s website to 
improve their local re...
Solution #2 
Hyper-local Geotargeted Ads 
Where2GetIt rebuilt the client’s existing branding campaigns and 
put in place a...
RESULTS 
Comparing Adwords campaign results for the same time period 
[Jan-Aug (2013 Vs. 2014)], Where2GetIt’s new campaig...
Hope that was helpful! 
For more tips on Local Marketing, 
please visit our Knowledge Center. 
where2getit.com / Follow us...
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National Pool Supplier Wins with Geo-Targeted Advertising

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Where2GetIt helps a national pool & spa care products supplier deliver effective, hyper-local campaigns.

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National Pool Supplier Wins with Geo-Targeted Advertising

  1. 1. Pool Product Supplier DISPLAY ADVERTISING CASE STUDY By Where2GetIt where2getit.com / Follow us on 714.660.4870 hello@where2getit.com where2getit.com
  2. 2. WHAT YOU’LL FIND 714.660.4870 hello@where2getit.com where2getit.com CLIENT BACKGROUND CHALLENGE SOLUTION RESULTS Data syndication engine Scalable local campaign management Hyper-local geotargeted advertising approach To help 3rd party retailers increase sales, convert online traffic into store visits. Accurate & up to date location data in Google Adwords campaigns 83% increase in conversions generated by users who were close to retailer locations A premier supplier of pool and spa care products, with nearly 1,500 retailers in US.
  3. 3. CLIENT BACKGROUND Our client is a premier supplier of pool and spa care products, distributing their products through a 3rd party retailer network, with nearly 1,500 retailers in US. 714.660.4870 hello@where2getit.com where2getit.com
  4. 4. CHALLENGE The Challenge: How to convert online traffic into foot traffic for their partner retailer stores and increase brand sales? Due to certain Google updates, restrictions were put in place to deter anyone other than physical location owners from owning Google Places pages. Our client was forced to update location extensions manually, which was very time-consuming as the brand operates with a large number of retailers. 714.660.4870 hello@where2getit.com where2getit.com
  5. 5. Solution #1 Data Syndication Engine We implemented a Business Locator on the client’s website to improve their local retailer findability. To fully turn this manual process into an automatic customizable process, we also connected our Data Syndication Engine technology to Google Adwords, systematically communicating our client’s location data. 714.660.4870 hello@where2getit.com where2getit.com
  6. 6. Solution #2 Hyper-local Geotargeted Ads Where2GetIt rebuilt the client’s existing branding campaigns and put in place a higher-level segmentation strategy (campaigns around Brand, Products, Problems and Seasonal). Also, campaigns were originally targeted on a National Level. We initiated a hyper local geo-targeted adwords campaign, driving potential customers directly to a local retailer. 714.660.4870 hello@where2getit.com where2getit.com
  7. 7. RESULTS Comparing Adwords campaign results for the same time period [Jan-Aug (2013 Vs. 2014)], Where2GetIt’s new campaign helped: Improve the ad average position from 3.3 to 1.7. Increase Conversion Rate from 25% to 29%. Increase Conversion Quality: Our client got a 83% increase in conversions generated by users who were close to a retailer location. 714.660.4870 hello@where2getit.com where2getit.com
  8. 8. Hope that was helpful! For more tips on Local Marketing, please visit our Knowledge Center. where2getit.com / Follow us on 714.660.4870 hello@where2getit.com where2getit.com

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