Where2GetIt helps a national pool & spa care products supplier deliver effective, hyper-local campaigns.

1. Pool Product Supplier
DISPLAY ADVERTISING
CASE STUDY
By Where2GetIt
where2getit.com / Follow us on
714.660.4870 hello@where2getit.com where2getit.com

2. WHAT YOU’LL FIND
714.660.4870 hello@where2getit.com where2getit.com
CLIENT
BACKGROUND CHALLENGE SOLUTION RESULTS
Data syndication
engine
Scalable local
campaign
management
Hyper-local
geotargeted
advertising
approach
To help 3rd party
retailers increase
sales, convert
online traffic into
store visits.
Accurate & up to
date location data
in Google Adwords
campaigns
83% increase
in conversions
generated by users
who were close to
retailer locations
A premier supplier
of pool and spa
care products,
with nearly 1,500
retailers in US.

3. CLIENT BACKGROUND
Our client is a premier supplier of pool and spa care
products, distributing their products through a 3rd party
retailer network, with nearly 1,500 retailers in US.
714.660.4870 hello@where2getit.com where2getit.com

4. CHALLENGE
The Challenge: How to convert online traffic into foot traffic for
their partner retailer stores and increase brand sales?
Due to certain Google updates, restrictions were put in place to
deter anyone other than physical location owners from owning
Google Places pages. Our client was forced to update location
extensions manually, which was very time-consuming as the
brand operates with a large number of retailers.
714.660.4870 hello@where2getit.com where2getit.com

5. Solution #1
Data Syndication Engine
We implemented a Business Locator on the client’s website to
improve their local retailer findability. To fully turn this manual
process into an automatic customizable process, we also connected
our Data Syndication Engine technology to Google Adwords,
systematically communicating our client’s location data.
714.660.4870 hello@where2getit.com where2getit.com

6. Solution #2
Hyper-local Geotargeted Ads
Where2GetIt rebuilt the client’s existing branding campaigns and
put in place a higher-level segmentation strategy (campaigns
around Brand, Products, Problems and Seasonal).
Also, campaigns were originally targeted on a National Level.
We initiated a hyper local geo-targeted adwords campaign,
driving potential customers directly to a local retailer.
714.660.4870 hello@where2getit.com where2getit.com

7. RESULTS
Comparing Adwords campaign results for the same time period
[Jan-Aug (2013 Vs. 2014)], Where2GetIt’s new campaign helped:
Improve the ad average position from 3.3 to 1.7.
Increase Conversion Rate from 25% to 29%.
Increase Conversion Quality: Our client got a 83%
increase in conversions generated by users who were
close to a retailer location.
714.660.4870 hello@where2getit.com where2getit.com

8. Hope that was helpful!
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where2getit.com / Follow us on
714.660.4870 hello@where2getit.com where2getit.com