The age that we live in, where disruptive technology has almost become the norm, the list of “innovations” keeps growing longer. There are technologies that will merely refine what has come earlier and some others which may turn the entire tech scene upside down, some truly revolutionary technologies that will not only make our lives better but may even enhance the way our businesses and establishments respond to change. By their very nature, Wesley Yuhn muses, the disruptive technologies are bound to challenge the status quo and we are living in times where these challenges are happening even as we speak! What’s worth noting is that these disruptive technologies are generally coming from start-up stables. Should we then deduce that the old established companies are too jaded to take their organizations into the next sphere? Or, is it that they fear funding new idea which may upend their currently profitable operations? In the next few paragraphs, Wesley Yuhn will argue the various reasons why established enterprises are too slow to react to disruptive technologies and how a well-managed company may well miss the “next big” trend.

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2. Disruptive Technology
S Disruptive Technology - The Future and The Challenges
S The age that we live in, where disruptive technology has almost
become the norm, the list of “innovations” keeps growing longer.
There are technologies that will merely refine what has come
earlier and some others which may turn the entire tech scene
upside down, some truly revolutionary technologies that will not
only make our lives better but may even enhance the way our
businesses and establishments respond to change.
S By their very nature, Wesley Yuhn muses, the disruptive
technologies are bound to challenge the status quo and we are
living in times where these challenges are happening even as we
speak!

3. Disruptive Technology
S What’s worth noting is that these disruptive technologies are
generally coming from start-up stables. Should we then deduce
that the old established companies are too jaded to take their
organizations into the next sphere?
S Or, is it that they fear funding new idea which may upend their
currently profitable operations? In the next few paragraphs,
Wesley Yuhn will argue the various reasons why established
enterprises are too slow to react to disruptive technologies and
how a well-managed company may well miss the “next big”
trend.

4. Disruptive Technology
S These arguments become all the more relevant in light of
the current changes announced by Google viz. the
creation of Alphabet where the conglomerate has
decided to keep its money making business separate
from its innovating divisions, to keep the focus on
innovation!
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5. Disruptive Technology
S What is possibly the biggest reason why big companies
miss the trend is that they have their ears too close to the
existing customers’ minds.
S In their drive to serve the customer, they start taking their
product innovation ideas from the customers. And what
happens when a customer rejects that idea? The
enterprise also gives up on it. According to Wesley Yuhn,
Uber’s rise is

6. Disruptive Technology
S a significant case in point - a start-up that took advantage
of the gap that most established taxi networks around the
world missed - that of the needs of prospective
customers. Most large scale companies are attuned to
the incremental changes that their existing customers
demand but ignore revolutionary technologies that could
gain them new customers in the future.

7. Disruptive Technology
S Another factor that Wesley Yuhn finds interesting is that large
scale corporations are so focused on improving their processes
that they relegate the newer technologies to the sidelines.
S After all, since their revenues depend on refining the existing
lines to the customer needs, the disposable resources are
concentrated there. As a result newer ideas are often ignored
or kept in the files to be studied later. Therefore, a series of
companies have had to suffer serious consequences at the
hands of relatively unknowns.

8. Disruptive Technology
S A common trend that Wesley Yuhn has studies in all technological
innovations is that disruptive technologies often find initial acceptability in
newer or emerging markets rather than the already established ones.
S Simply because the companies and the consumers refuse to look at the
newer needs that these technologies may fulfil. The tablets that are
ubiquitous now were initially rejected because they could not perform the
same functions as the desktop or the laptop computers.
S With the emergence of social media channels, the acceptability of tablets
grew much faster and they could capture a larger market share. It is
important to note here that the idea of a tablet was initially rejected by all
major IT Technology companies before Apple took up the challenge.

9. Disruptive Technology
S The key to an organization's survival during the times of
disruptive technology lies in strategic thinking. Wesley
Yuhn believes that if the managers or the decision
makers can experiment and find success with the
disruptive technologies in smaller markets, they may see
a way to incorporate these technologies in their mainline
businesses too. The challenge then lies in how to make
financial decisions that do not come back to haunt you!

10. Disruptive Technology
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