KEA's performance on Moving Day campaign

1. IKEA-
MOVING DAY
CAMPAIGN
BY: WENDY

2. ABOUT
In Quebec, Canada, a culture takes place
every year on the long weekend of July 1.
The people of Quebec Canada move, not one
by one but all at once.
At this time, the biggest problem people face
is to find moving boxess. In order to alleviate
this problem, IKEA distributed 18,000 boxes

3. 1
3
The event expressed IKEA's attention
to renewable energy
The box can be simply assembled into
new furniture after moving
Ikea-Environmental
protection concept
2 The boxes used for handling are made
of 85% recyclable materials

4. MARKETING
MARKETING
MARKETING
IKEA achieves its marketing goal by
printing advertisements on boxes
Moving tips
List
IKEA dinner discount
IKEA's new furniture discount
...

5. RESULT
The 2011 program produced a 14%
increase in store visits and a 24.5%
increase in sales over the July 1
weekend versus the same week a year
earlier.
In 2013, results Total weekend sales
increased 15% versus the comparable
period a year prior, and total weekend
traffic increased 8% versus a year
earlier.

6. POINT OF VIEW
This marketing campaign is very successful.
The sales volume has been increased and
the brand reputation has been improved.
The most valuable thing to learn is that the
move day marketing campaign is an
activity for people in Quebec. Marketing
strategies need to be changed according to
different regions. The same strategy is not
applicable to all places.
The Moving Day campaign is to achieve the
maximum effect in the smallest cost

7. Content
Department
NEIL
TRAN
Reference
Strategy Staff
January 28, 2013. (2013, January 29). Cassies silver: Ikea's
moving day. strategy. Retrieved June 20, 2022, from
https://strategyonline.ca/2013/01/28/cassies-silver-ikeas-
moving-day/
Chris Powell June 26, 2012. (2012, June 26). IKEA makes it
Möving Day in Quebec. Marketing Magazine. Retrieved June
20, 2022, from http://marketingmag.ca/news/marketer-
news/ikea-makes-it-moving-day-in-quebec-56167