Capitalising on social media. If your practice is still doing the following marketing activities - email newsletters, print advertising, relies on word of mouth and has a website that doesn't change, I will show you how to gain new clients and refresh your practice marketing strategy, leveraging: - Blogs - Facebook & Social Media advertising - A website that grows your business Learn the why and how on creating an integrated social media marketing strategy for 2015.

1. wayne_schmidt
addon success
Capitalising on social
media

2. Who’s Wayne Schmidt?
wayne_schmidt
addon success

3. wayne_schmidt
addon success

24. Newsletter recap
• Content - it’s not about legislation, it’s education
• Flipboard.com and tedx.com are your friends
• Keep it short
• Leverage vendors
• Mobile compliant
• Measure and report

29. Trust
Permission
Stories - case
studies

30. Blog recap
• Blog weekly
• It’s not about you
• Keep it short
• Always include an image (prefer a video)
• Leverage vendors
• Promote your blog (LinkedIN, Facebook, Twitter)

38. Facebook recap
• Keep it business
• Leverage software vendor content
• Post at least weekly
• Acknowledge vendors etc. @
• Ensure team members share
• Boost your posts

39. 3 items you’ll start doing

40. 3 items you’ll stop doing

41. wayne_schmidt
addon success