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Research methods used in social psychology
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WAYNE IMBER
Research Methods Used In
Social Psychology
may 3, 2018 by wayneimber, posted in uncategorized
People are social animals, which makes social psychology an interesting branch in the
study of the human mind. It is focused on learning how interaction with other people
affects one’s thoughts, emotions, and behavior, to put it simply. The research methods
used in studies are the following:
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Descriptive research
The type of research method most commonly used by social psychologists is descriptive
research. It seeks to narrate the details surrounding a phenomenon, usually without trying
to establish a causal relationship with some other variables.
Descriptive research can be done through surveys, which is a quick and effective, and not
to mention, cost-effective way of collecting a huge amount of data. A questionnaire will be
handed out to select samples, which will provide insight into the possible characteristic of
the population.
Laboratory research
Also called experimental research, this method aims to uncover causal relationships
between variables by running experiments or social facilitation on test subjects, who are
divided into two groups: control and experimental. The former will serve as the baseline for
the experiment. The latter will be subjected to manipulation of variables, which would then
be analyzed and compared to the results coming from the control group.
Field research
Field or observational research is the preferred method of many researchers, even if it is
more difficult to conduct because it allows them to collect data on people while in their
normal social setting. Unlike in laboratory research, subjects do not know they are
participants of a research so that they would not act out of the norm. Usually,
unsuspecting are observed by researchers from a distance, and certain experimental
parameters can be manipulated.
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Image source: study.com
With the progress of mobile technology, it has become easier to study people in their
social context, as data from smartphone or computer apps can be gathered and used for
social psychology.
Follow me, Wayne Imber, on Twitter for more discussions on social psychology.
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