This document discusses some of the complexities of designing applications for major events. It notes that major events have unique challenges like working with live data, unproven technologies, and a global audience, but that much of the design process is similar - understanding the context, respecting existing user mental models, and adapting to different languages and user groups. It also highlights challenges like showcasing new technology while respecting tradition, and issues that can come up with prototyping and working with live data and short timelines for major events.

1. Uncovering the complexities
of designing for major events
Florian Nachreiner and Warwick Bracken
UX Australia 2017

2. http://www.atpworldtour.com/en/news/federer-dolgopolov-wimbledon-2017-tuesday
http://blog.williamhill.com.au/cycling/the-wolfs-guide-to-the-tour-de-france/
http://www.pbs.org/wgbh/sacredjourneys/content/the-hajj/
http://www.heraldsun.com.au/sport/more-sports/paralympic-long-jump-champion
-markus-rehm-beats-aussie-fabrice-lapierre-at-glasgow-grand-prix

3. https://www.businessinsider.com.au/why-ski-jumpers-fly-in-a-v-shape-2014-1

4. https://qz.com/177854/the-best-cameramen-at-the-olympics-are-drones/

5. Example screenshots from Wimbledon and US Masters iOS applications

6. Research Design Prototype Event
Research Design Prototype Event
Research Design
ype Event
2018
2017
2016 50,000,000 unique visitors
2/3 weeks
Best time to test

7. Understanding the language
Do you need to understand the event to design the application?

8. What the heck is LBW?
http://www.espncricinfo.com/ci/content/zones/renault_new/index.html

9. Research
How do you design for a global audience?

10. Design for context, and the fan’s experience

11. http://cdn.velonews.com/wp-content/uploads/2010/07/clip_image001.jpg
You will have distinct user groups, with specific needs
http://www.express.co.uk/news/royal/509656/William-Charles-Harry-mobile-phone-funny http://www.theroar.com.au/2012/09/27/look-to-channel-nine-to-fix-the-video-refereeing-fiasco
http://www.skysports.com/f1/news/12040/9867405/
mark-hughes-explains-mercedes-monaco-call-and-why-data-wins-out-in-f1

12. Design
How do you showcase new technology, while respecting tradition?

13. Tennis mental model etc
• Tennis
http://www.wikiwand.com/en/Centre_Court
It’s not blue sky designing

14. Traditional
Novice users
Innovative
Advanced users

15. Prototyping
What are some of the challenges of working with new technology and live data?

16. http://gamesetmap.com/?tag=london-olympics-tennis-gold-medal-match

18. The event

19. It’s not as glamorous as you might think

20. It’s not as glamorous as you might think

22. live Feedback Build and test live
midnight
Reprioritizing,
grooming
midnight AESTnoon6am 6pm
A day during the event
Sprint
planning
Design and develop Test and deploy Support

23. Is the UX of major events really so different?
Some unique challenges
• Live data
• Unproven technology
• Global audience
• Very short lifespan
But much remains the same
• Design process
• Respecting existing mental models
• Adapting to new languages

24. Thanks!