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Provide Insight, Not Numbers Three Dangerous Data Visualization Trends and User Research Techniques to Avoid Them

The healthcare industry has made a tremendous amount of data available to users with the advent of electronic health records, personal activity trackers, and patient portals. Apps, websites, and software tools present complex data visualizations to help doctors and patients understand health information. However, many data visualizations fail to account for users who are less analytically savvy, resulting in significant barriers to adoption. In this talk we present two case studies and review several proven user research techniques that can guide the design of successful data visualizations that appeal to a broad range of users. We also discuss the importance of utilizing exploratory user research activities to test users’ comprehension of the data visualizations.

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Provide Insight, Not Numbers Three Dangerous Data Visualization Trends and User Research Techniques to Avoid Them

  1. 1. Provide Insights, Not Numbers Three dangerous data visualization trends and UX research techniques to avoid them Clara Kliman-Silver and Richard Wang UXPA International 2016
  2. 2. Clara Kliman-Silver @cklimansilver clara.klimansilver@gmail.com Richard Wang rwang@athenahealth.com
  3. 3. http://sugidol.com/airplane-in-the-sky-cloudy-but-sunny-day-2.html
  4. 4. https://www.google.com/flights/
  5. 5. https://www.google.com/flights/
  6. 6. http://www.xfinity.com
  7. 7. Irrelevant data http://www.xfinity.com
  8. 8. http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg
  9. 9. http://a2.mzstatic.com/us/r30/Purple/v4/35/eb/f7/35ebf71b-18b0-2735-c7b2-29dac2fb771b/screen480x480.jpeg Lack of context
  10. 10. Unclear call to action
  11. 11. Three Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action
  12. 12. How do you or someone you know use a wearable device?
  13. 13. https://static0.fitbit.com/simple.b-cssdisabled-png.hd53c63eab7cc1316845e4b4084fbc504.pack?items=%2Fcontent%2Fassets%2Fchargehr%2Fimages%2Fapp-dashboard%2Fscreen%2Fweb_Next_Gen_Dash%402x.png
  14. 14. designing for internal users
  15. 15. 292,760 252,120286,320 735,090 Check in CheckoutEncounter Claims Insurance info Appointment type Number of orders Documentation time Co-pay Next appointment ICD-10 Billing codes
  16. 16. What does a superior user experience look like?
  17. 17. Step 1: Frame the problem in human terms
  18. 18. Step 2: Turn the problem into an opportunity
  19. 19. Step 3: Brainstorm concepts & create insights
  20. 20. Step 4: Design, iterate, and socialize
  21. 21. designing for external users
  22. 22. Differences and similarities between internal and external users Internal users External users
  23. 23. Differences and similarities between internal and external users Internal users External users access to internal resources domain expertise require support product expertise desire good UX!
  24. 24. Three Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action
  25. 25. 35 Our Approach ✓ Focus on user needs ✓ Create user-appropriate data insights ✓ Enable efficiency
  26. 26. User needs
  27. 27. Method What are the business needs? Who are our users? What are user needs? How is this concept valuable to users? Do users understand the concept as it is designed? Can they use it? How do they use it? Interviews and Surveys Mid-level concept feedback High-level concept feedback Usability Testing Explore and EvaluateIdentify the Problem User-centered design process
  28. 28. Users Average usersSuper users Supported users Analytically-Savvy Analytically-Inexperienced Not all user needs are the same
  29. 29. Insights
  30. 30. High-level Concept TestingIdentify relevant data based on user needs
  31. 31. High-level Concept TestingIdentify relevant data based on user needs
  32. 32. Mid-level Concept Testing
  33. 33. Mid-level Concept Testing
  34. 34. Efficiency
  35. 35. Avoid the trends!
  36. 36. Dangerous Trends 1. Irrelevant content 2. Lack of context 3. Unclear call to action Solutions 1. Focus on user needs 2. Provide user-appropriate insights 3. Enable efficiency
  37. 37. 48
  38. 38. Questions?

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