1. CATERING WITH THE
SENSES
Trends You Can See, Feel, Taste & Touch

2. About the Speaker
Warren Dietel, Owner & President of
Puff ‘n Stuff Catering
• Entrepreneurial from the beginning
• Professional Experience
– Car Detailing, Puff ‘n Stuff Catering, Disney
Weddings, Disney Institute, Scott Kay
• Purchased PnSC in 2003
• International Caterers Association Director
• Partner with Fresh Ideas, East and
RPI Purchasing

3. The Puff Story
• We started as a bakery
• Opened in 1980 as a family-owned business
• Purchased from my parents in 2003Expanded Infrastructure
in Orlando in 2006 to support growth
• Tremendous potential + aggressive growth plan = 267%
growth in 3 years

4. The Puff Story
• Over 450 staff members strong (50 FT)
– Diversifying segment base
• Expanded to Tampa in 2009 with an acquisition and
opening of a second office and commissary
• Plans to add third office in St. Louis later this year
• Six exclusive venues & many more preferred
• “Passionately Perfecting Life’s Celebrations!”

5. Fresh Presentation
bbq

6. Fresh Presentation
churrascaria

7. Fresh Presentation
asian buffet station

8. Fresh Presentation
dim sum cart

9. Fresh
Presentation
flat breads

10. Fresh Presentation
duck

11. Fresh Presentation
soup & salad

12. Fresh Presentation
soup flights

13. Fresh Presentation
soup with attitude!

14. Fresh Presentation
Breakfast Cocktail Party Style

15. Fresh Presentation
Farm Fresh Ingredients!

16. Faux Designs
study in heirlooms virtual egg

17. Faux Designs
ying yang crudo

18. Classics
fresh cheese
presentations

21. Tray Pass
the shadow box

22. Tray Pass
with descriptive t-shirt

23. Tray Pass
with themed
servers

24. Plated Presentations
same protein, multiple ways

25. Plated Presentations
beans and alternative grains

26. Flavor as Theme
blueberry and lavender
flavors and colors

28. SPEAKEASY
classic cocktails
new style

29. Pairing Hors d’Oeuvres with Mini-Cocktails

32. Interactive Beverages

33. Late Night Snacks
Mini Popcorn Boxes

34. Late Night
Snacks
savory bacon and
blue cheese cookies

35. Late Night Snacks
Drunken Tomatoes

38. At The Table
community

39. At The Table
family style service

40. At The Table
Community
Hors d’Oeuvres

41. At the Table
the table soup pour

42. At the Table
the table pour

43. Reshape, Renew
the new chips and dip

44. Reshape, Renew
fish and chips tumblers

45. Reshape,
Renew
mediterranean
sampler

46. Reshape, Renew
salads

48. Reshape, Renew
mac ‘n cheese cupcakes

49. Reshape, Renew
waldorf salad skewer

50. Reshape, Renew
caesar salad in
soy paper cones

51. Reshape, Renew
stuffing cupcakes, mashed potato frosting

52. Reshape, Renew
french toast cubes

53. Unique
Serving
Vessels

59. Edible Vessels

64. Live Action
raw bar

65. Live Action
noodles bar

66. Going Vertical!

74. Disposable Chic

77. Food Truck Fad

80. Seasonal & Fresh

84. Creative Sweet Tooth

88. If you cater, you need the ICA
• Education – Art of Catering Food, Catersource, Monthly Webinars
• Publications – Communicater and E-blasts
• Showcase your ICA website listing to potential clients. Referrals
• Networking – Become a part of our family
• ICA Logo
• CATIE Awards
CATIE: Catered Arts Through Innovative Excellence Awards
ICA Culinary Council Membership

89. Meet the International
Caterers Association:
www.internationalcaterers.org

90. Thank You!
To download a copy of my slides, go to:
http://www.slideshare.net/WarrenDietel
Warren Dietel| warren@puffnstuff.com | 407.629.7833
www.facebook.com/puffnstuffcatering | Twitter: @pscatering