The document discusses a collaborative institutional approach between Sukkur IBA University and the University of Agriculture Faisalabad to establish a BBA in Agribusiness program. The program aims to attract more young people to the agriculture sector by linking it to business and providing skills training. Currently 31 students are in the final year of the joint degree program, and it is expected that they will start their own agribusinesses or join the agro-industry after graduating. The approach also includes capacity building programs in the fertilizer, textile, and banking sectors to provide value addition and engage local communities.

1. "Adding Value and Decency in
Agribusiness: A Collaborative
Institutional approach “
Presented by
Dr. Waqar Akram
Associate Professor
Sukkur IBA University
Waqar.akram@iba-suk.edu.pk

2. Vision
• It is important to make agriculture ‘cool’ in order to attract more
youngsters to the sector and Making the farm young again

3. BBA-Agribusiness Program in
Collaboration with University of
Agriculture Faisalabad(2013)
Marriage
between
Agriculture
and
Business
Fields
An
example of
Provincial
Harmony
Best fit for
Pakistan
economy
Aik aur Aik Gyara

4. Objective:
Goal 8: Promote inclusive and sustainable economic growth,
employment and decent work for all

5. Gap Identification
• 40 percent of youth is unemployed or have employment with status
below poverty line.
• Rural areas encounter serious constraints in accessing information,
skills, land, technology, and markets.

6. What we think on?
• Changing the Mindset
• ‘Khati Baari’ to Agribusiness
• Youth engagement in market-oriented farming and local
agribusinesses as alternative livelihood strategies.

7. What Innovative?
• Engagement of Industry

8. Professional Development in Agro-Industry & Rural Banking
Value Addition

9. July 04 - August 10, 2017
• Five regions: Gujranwala, Faisalabad, Sahiwal, Multan, Bahawalpur &
Hyderabad
• Regional Offices, District offices and local branch level.

10. Fertilizer Sector Aug. 15- Sept.08

11. Textile Sector Nov 01- Jan 04 (in process)

12. Another value addition
• Capacity building and soft Skills development
• Engagement with AMAL Academy- Lahore Sept. 11 – October 30

14. • Currently, 31 students are in the final year pursuing joint-degree four
year’s BBA in Agribusiness
• We are expecting these graduates will start their own agribusinesses,
join the agro-industry and engage in agriculture policy making in
future
Present Scenario & Future Prospects

15. Don’t complain of darkness,
light a candle.