2. | Problem/Solution
Ever since COVID-19 was declared pandemic:
- It created immediate unemployment in
the live music industry,
- As everything related to live (music)
events is on pause indefinitely,
- Hence no income stream as any kind of
mass gathering activities (e.g.: live
concerts, live cafe gigs) is forbidden.
- Creating employment back without
jeopardizing health regulations,
- By easily broadcast quality livestream music
performances from wherever, whenever,
- Create opportunities to earn an income for
all levels of live music industry players,
regardless whether they are signed,
independent, or budding musicians.
3. | Total addressable market
Live Streaming Global Revenue
(all types of live streams)¹:
Live Music Performances Global
Revenue (offline concerts)²:
Live Music Streaming
Performances Global Revenue³:
USD 70 B
USD 31 B
USD 17.5 B
Sources:
¹ https://bit.ly/2XmOh2n
² https://bit.ly/36olcaR
³ https://bit.ly/2zr473P
⁴ https://bit.ly/2Erzqhj
USD 212 MIndonesian Digital Music Market⁴:
4. | Value proposition
● Livestream with multiple cameras that allows
collaboration between band members or other
musicians, with low latency streaming to ensure quality
experience of live streaming shows.
● Earn a direct and immediate income with the ability to
get tipped for song requests, private music shows, or
simply as token of appreciation.
● O2O integration and live-streaming ecommerce
affiliate advertising by affiliate streamers that allows
direct purchase of sponsored products from
establishments and e-commerce partners; higher
engagement compared to static ads, and additional
revenue stream.
5. | Positioning
MOOXIQ STAGEIT TWITCH YOUTUBE LIVE
INSTAGRAM
LIVE
ZOOM
Live-Stream ✔ ✔ ✔ ✔ ✔
Tipping ✔ ✔
Multi-Cam
(up to 10 display)
✔ ✔
(up to 4 display)
✔
(up to 6 display)
✔
(up to 2 display)
✔
(up to 49 display)
Immediate
Income
Generation
✔ ✔ ✔
Music focused
platform
✔
O2O integration
with key
partners
6. | Go-to-market strategy
Key Partners
Key
Resources
Key Activities
Live music venues:
- Cafes
- Bars
- Clubs/lounges
- Music festival goers
- Live concert goers
Affiliate program that allows
revenue generation
Music gig/festival organizers:
-
- High schools
- University activity clubs
Streamers:
- Cafe/Bar/Club musicians
- Budding musicians
- Independent musicians
- Signed musicians
Community:
- Cafe/Bar/Club patrons
- Local music community
Partnership:
- Local establishments
- E-commerce
Produce:
- Weekly programs for the
regular musicians in
cafes, bars,
clubs/lounges.
- Special events that were
normally organized yearly
by local high schools and
universities; move offline
events to online.
O2O integration with local
establishments
Music conferences
Music Awards
Channels
MOOXIQ streaming app is
available on mobile devices
(android and iOS).
API - O2O integration
Social media pages
Advertising
Music conferences
Music awards
7. | The business/revenue model
Volume-based pricing - we take between 20%-30% commision from tokens purchased by the viewers
For token buyers
No. of Tokens
purchased
Token worth:
Percentage
taken away (%)
MOOZIQ takes
away (in IDR)
100 tokens IDR 109,000 30.00% IDR 32,700
200 tokens IDR 209,000 29.00% IDR 60,610
500 tokens IDR 449,000 25.00% IDR 112,250
750 tokens IDR 629,000 22.50% IDR 141,525
1000 tokens IDR 790,000 20.00% IDR 158,000
For paying the broadcasters
1 token is worth IDR 600
per token. Hence if
musician earns:
Musician earning
(in IDR)
50 tokens IDR 30,000
100 tokens IDR 60,000
200 tokens IDR 120,000
500 tokens IDR 300,000
750 tokens IDR 450,000
1000 tokens IDR 600,000
10000 tokens IDR 6,000,000
8. | KPI metrics & forecast 2020/2021
KPI from primary streams*
Target growth, Total Revenue / year: from IDR 0 to IDR 88.5B (approx. USD 6M)
Avg revenue per musician / month: IDR 9M (approx. USD 630)
Avg tokens spent per musician / month: 15000 tokens
# new musicians per month: 1.2x - 1.6x the previous month
# new viewers per month: 8x - 9x the previous month
9. | Team
Sonny Pattipeilohy
Co-Founder & CTO
https://www.linkedin.com/in/capzman/
The University of Queensland - AUS
(Business/Commerce)
Danny Widodo
Co-Founder & CEO
https://www.linkedin.com/in/umareta/
National University of Singapore - SG
(Economics)
Having graduated with an economics
degree, Danny made an early career switch
from banking to entertainment, as he knew it
was the industry he wanted to pursue. Upon
gaining experiences directly about the
entertainment trade, he founded 2 music
tech companies in Singapore and Indonesia.
Sonny is an electrical and electronics
engineering graduate who then pursued
a postgraduate degree in
business/commerce. He has since
co-founded 3 tech companies as CTO.
He is currently Entrepreneur In
Residence with Antlers.
the music guy
the tech guy
10. | What we’re are looking for
IDR 88.5B
(approx. USD 6Mio)
IDR 6.5B
(approx. USD 450K)
Seed Round 18 months runway to work on:
- Tech development
- Early go-to-market effort
- User growth
- Profitability
Revenue
over 12 months
Plan to raise further round in 12-18 months
to scale up regionally, and globally
11. | Thank you
Danny Widodo
e: danny@mooxiq.com
m: +62 815 1179 7612
http://www.mooxiq.com