This document discusses environmental strategies for influencing behaviors at a population level. It begins by introducing Harriet and her goal to promote healthy behaviors. It then explains that environmental strategies aim to make healthy choices easy, popular, and the default option through approaches like product design, altering physical spaces, and changing social norms, networks, and policies/systems. The document provides examples of each type of strategy and explains that they can impact more people, have a bigger effect, and faster results compared to individual-focused approaches. It concludes by acknowledging challenges to environmental strategies but emphasizing opportunities to better support their implementation.
56. How can Harriet use the social environment
Norms: What everybody else is doing
Social proof: Role models & opinion leaders
Social networks: Connections
77. Environmental Strategies
Strategies that incorporate
prevention efforts aimed at
changing or influencing
community conditions, standards,
institutions, structures, systems
and policies.
CADCA
87. Faster Results
Admissions for acute myocardial infarction during six-month periods from June to
November before, during and after the smoke-free ordinance. The law was
implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
88. Faster Results
Admissions for acute myocardial infarction during six-month periods from June to
November before, during and after the smoke-free ordinance. The law was
implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
89. Faster Results
Admissions for acute myocardial infarction during six-month periods from June to
November before, during and after the smoke-free ordinance. The law was
implemented on June 5, 2002. Source: BMJ 2004;328:977-80.
91. Environmental Strategies
Product design
Make it easy Physical space
Make it popular Community norms
Social proof
Social networks
Make it the default Change policies and systems