The SEO community has been in a frenzy, with Google dropping a series of updates one after the other. First was the August 2023 core upgrade, whose dissemination did not end until September. Just as people began to relax, Google unveiled the “Helpful Content Update.” Many SEO professionals and website owners became concerned as a result of the fact that certain lower-quality websites were abruptly dominating the top search results. Even established websites with top-notch content noticed their ranks dropping. Then, on October 4, Google released a “Spam Update,” followed quickly by another “Core Update.” Since Google frequently causes significant changes in website rankings when it simultaneously makes both core and spam upgrades, this has put the SEO community on edge. There may be a lot of anxieties for the approaching holiday season and the timing of these upgrades. Google probably won’t release another significant upgrade before December. As a result, websites may have to wait until the next year to see any improvement in their ranks. This blog will focus and discuss it in a vivid yet lucid manner. For More Information Please Visit Our Site: https://www.v-xplore.com/

1. How To Market
An Android App
To Drive
Downloads?
TECHNOLOGIES (P) LTD
VXPLORE
Adding reality to your imagination

2. The SEO community has been in a frenzy, with Google dropping a series of updates one after the other. First was the
August 2023 core upgrade, whose dissemination did not end until September. Just as people began to relax, Google
unveiled the “Helpful Content Update.” Many SEO professionals and website owners became concerned as a result of
the fact that certain lower-quality websites were abruptly dominating the top search results. Even established
websites with top-notch content noticed their ranks dropping.
Then, on October 4, Google released a “Spam Update,” followed quickly by another “Core Update.” Since Google
frequently causes significant changes in website rankings when it simultaneously makes both core and spam upgrades,
this has put the SEO community on edge. There may be a lot of anxieties for the approaching holiday season and the
timing of these upgrades. Google probably won’t release another significant upgrade before December. As a result,
websites may have to wait until the next year to see any improvement in their ranks. This blog will focus and discuss it
in a vivid yet lucid manner.
2
www.v-xplore.com

3. Let’s dive into the discussion:-
1. What is the meaning of ‘Spam’ according to Google?
2. What is the latest Google update 2023?
3. What Types of Spam Targeted
4. Guidance for Affected Sites
5. Previous Spam Updates
3
www.v-xplore.com

4. What is the meaning of ‘Spam’ according to Google?
The word ‘Spam’ stands for Special Processed American Meat. Ben, London. Spam refers to any kind
of digital communication that one can send in large quantities without being requested or desired. It
typically occurs through email, but it can also manifest in the form of text messages, phone calls, or
messages on social media. Now, What does Google detect as spam? Google defines “spam” as
content, links, or websites that use deceptive, manipulative, or low-quality tactics to gain undeserved
visibility in search results. Think of it as the junk mail of the internet.
4
www.v-xplore.com
Simply put, Google is like a diligent librarian trying to help you find the best books. Spam is like
someone trying to shove a bunch of old, irrelevant, or even harmful books to the top of the
library’s shelves.

5. www.v-xplore.com
To fight spam, Google constantly
updates its search algorithms. It aims
to ensure that you get the most
relevant and trustworthy results
when you search for something, not
a collection of web garbage. So, the
next time you see Google making a
“Spam Update,” it’s like that
librarian dusting off the shelves and
getting rid of all the junk to help you
find the good stuff more easily.
5

6. What is the latest Google Spam update in 2023?
In October 2023, Google released a brand-new spam upgrade to eradicate spamming
tactics, including cloaking, hacked content, automatically created content, and scraped
content. Intriguingly, compared to websites that use English, this upgrade is anticipated to
have a more noticeable effect on websites that use languages like Turkish, Vietnamese,
Indonesian, Hindi, Chinese, and others as their primary language.
6
www.v-xplore.com

7. www.v-xplore.com
The release of this update will happen gradually over the coming weeks. The search
status dashboard shows that it started on October 4 at 12:52 p.m. Eastern Time.
7

8. Types of Spam Targeted:
Websites like Facebook, Instagram, and Twitter are excellent for spreading the word
about your app to a large audience. You can make posts, run advertisements, and even
work with influencers to reach more people.
8
www.v-xplore.com

9. 9
The update aims to reduce:-
Cloaking:
Presenting alternate material to users and search
engines to manipulate rankings is known as cloaking.
Examples include introducing keywords only visible to
search engines and showing distinct pages to search
engines versus users.
www.v-xplore.com

10. Doorways:
Sites or pages that rank for particular search terms and direct users to less valuable pages are known
as “doorways.” Examples include websites with minor URL modifications and pages that funnel
people without contributing anything to the experience.
www.v-xplore.com
Offer promotions and discounts:
People enjoy a good deal, so providing discounts and promotions can enhance engagement and
drive downloads. Consider offering a discount or a free trial period to entice new users to download
your app.
10

11. 11
Hacked Content:
Unauthorised content posted on a website
due to security flaws is known as “hacked
content.” Code injection, page injection,
content injection, and malicious redirects are
examples.
www.v-xplore.com

12. www.v-xplore.com
Hidden Text and Links:
Information placed on a page that is
difficult for users to view to influence
search engines. Examples include placing
text on a white background with white text,
concealing text behind images, and
positioning text off-screen with CSS etc.
12

13. www.v-xplore.com
Keyword Stuffing:
Using keywords or numbers in excess to
affect rankings on a page. Examples are
text blocks identifying cities and regions
and lists of phone numbers without any
more information.
13

14. www.v-xplore.com
Link Spam:
Link spam is manipulating links to or from your
website to affect rankings. Examples include
purchasing or selling links, frequently
exchanging links, and utilising automated tools
to build links.
14

15. www.v-xplore.com
Machine-generated Traffic:
Automated traffic that uses resources is
called machine-generated traffic. Examples
include using Google to run automated
searches and unlawfully scraping results.
15

16. Malware and Malicious Behaviors:
Hosting malicious software or unwanted programs negatively affecting user
experience. Software that harms devices and software that degrades browsing
experience falls under this category.
www.v-xplore.com
Misleading Functionality:
Websites that claim to provide particular services but direct customers to misleading
advertisements or fail to follow through.
16

17. Scraped content:
Without providing value, copied content from other websites. Examples include reusing
stuff without attribution or copying it and publishing it elsewhere.
www.v-xplore.com
Sneaky Redirects:
Intentionally sending users to a URL different than they originally requested. Search
engines and consumers should see distinct material, for instance, and mobile users
should go to a new domain.
17

18. Spammy Automatically-generated Content:
Unoriginal, worthless content produced through programming. Examples include
meaningless content that contains search terms and text produced by scraping feeds.
www.v-xplore.com
Thin affiliate pages:
Sites containing affiliate links that use the original merchant’s content verbatim without
enhancing it.
18

19. User-generated Spam:
User-generated spam is unwanted material that users have added. Some examples are
spam in blog comments, forum postings, spammy accounts, and spammy files on hosting
sites.
www.v-xplore.com
Advice for Sites Affected:
Google urges websites to check their spam rules if they see changes in their traffic or
rankings after the update. It implies that any penalties or ranking decreases brought on
by this upgrade may be reversed by following Google’s rules.
19

20. Previous Spam Updates:
Here is a list of all the previous spam updates:-
1. The December 2022 link spam update was made public on December 14, 2022. As of January 12, 2023, the
rollout gets finished.
2. The October 2022 spam update published on October 19, 2022. As of October 21, 2022, the rollout came to
an end.
3. The November 2021 Spam Update was published on November 3, 2021. As of November 11, 2021, the
rollout finished and appeared significant.
4. Release of the July 2021 link spam update on July 26, 2021. By August 24, 2021, the rollout gets completed.
5. The June 2021 spam update’s second instalment was published on June 28, 2021. In the afternoon of that
day, the rollout was finished.
6. The June 2021 spam update’s first instalment came into existance on June 23, 2021. Later that day, the
update gets implementated.
www.v-xplore.com 20

21. www.v-xplore.com
Conclusion
All the websites need to follow the latest updates to hold a good position on search engine
results to create a dominating digital presence. Being a reputed Top Digital Marketing Agency
In India, Vxplore Technologies always vigil on the latest Google Updates and strictly abide by
the rules and regulations. Not only that, we also try to discuss the core of any new updates and
share valuable insights about All Google Algorithm Updates, including the most recent Google
March 2023 Core Update, Google Broad Core Update 2023 and Search Generative
Experience(SGE) Update and so on..
21

22. 22
Call: 8100461999
www.v-xplore.com
Visit:
Address
:
Sapuipara, Bally,
Nischinda, Howrah – 711227
www.v-xplore.com

23. 23
www.v-xplore.com