Dự án thẻ du lịch thông minh - Citipass Đà Nẵng

1. Danang Center
For Tourism Promotion
PLAN 2016
TRUSTpay Vietnam

2. OVERVIEW
TRUSTPAY VIET NAM

3. TRUSTpay Ecosystem Authorized capital
OVERVIEW TRUSTPAY VIETNAM

4. 320,000
7,000
Distributors
350
Area
STRATEGIC PARTNERS

5. 320.000
Issued prepaid cards
(5.2016)
7.020 TRUSTshops
(Distribtion channel– trustshop.vn)
Bao Kim | Ngan Luong
Telepay | VnExpress
Senpay
Online shops linked to web
service, such as:
Intergrate
International/Domestic payment
gateway
E-wallet
Intermediate payment services

6. 70.000 issued prepaid cards
90% market share of Eximbank prepaid cards.
(03/2016 – cooperated since Sep 2013)
163.000 issued prepaid cards
39% market share of Sacombank prepaid cards.
(03/2016 - cooperated since Sep 2013)
Cooperate in deployment international/domestic
payment gateway
(Cooperated since April 2015)
89.000issued prepaid cards
(cooperated since June 2013)
Issue and accept prepaid cards
(Cooperated since October 2015)
Cooperate in deployment mPOS
(Cooperated since April 2015)

7. Co-branded prepaid card
with Sacombank - BIDV(TRUSTcard)
CARD ISSUER RESOUCES

8. Cooperate with Wirecard in
building issued-management
prepaid card system
STRENGTH OF INFRASTRUCTURE

9. International/Domestic payment gateway
E-walletIntermediate
payment service
STRENGTH OF PAYMENT SERVICES
STRATEGIC COOPERATIONS

10. PROJECT
2016
PILOTED IN
DANANG CITY

11. WHAT IS CITY PASS?
City Pass is a popular card in popular city like London Pass, Paris Pass, New York
Pass….
It is usually used as the entrance ticket at the visiting places:
• London Pass is applied for over 60 places in London
• New York Pass is uesd at over 80 places

12. ABOUT CITIPASS
SIMCARD PREPAID CARD
✤ Citipass is for tourists who come to Danang.
✤ It is intergrated all information about visiting places, amusement parks,
restaurants, hotels in the city.
✤ Is an e-payment solution instead of cash

14. ABOUT THE MARKET
CITIPASS
✤ 4,6 millions tourists/year - 1,25 millions international visitors/year; Total revenue
12,000 Billions:
✤ 47 Ships – 22,000 travelers;
✤ 20,310 travelers from Laos and Thailand;
✤ 554,475 flight travelers from 20 direct airlines (10 regular & 10 rented);
✤ Plan of 2016:
✤ 5,14 millions tourists – increase 11%;
✤ 1,3 millions international visitors – increase 5,6%;
✤ 3,820 millions domestic travelers – increase 14%;
✤ Total Revenue: 14,000 Billions – increase 10%.

15. ABOUT THE MARKET
CITIPASS
✤ Up-coming Events:
✤ Danang International Fireworks Competition (DIFC);
✤ Apec 2017;
✤ Beach Tourism Season;
✤ Famtrip, Presstrip;
✤ Asian Beach Game 2016 (ABG 2016);

16. ABOUT THE MARKET
CITIPASS
✤ Tourist Destination:
✤ Danang Museum (48,000 tourists/year – 18,000 international visitors);
✤ Cham Sculpture Museum (196,632 tourists/year – 162,385 international visitors);
✤ Nguyen Hien Dinh Opera Theater;
✤ Ngu Hanh Mountain;
✤ Entertainment Center Complex: Helio Center, French Village, Asian Park,
European Harem Cruise...

17. ABOUT THE MARKET
CITYPASS
✤ Accommodations:
✤ 490 Hotels (18,233 Rooms);
✤ 91 3-5 Stars Hotels (9,311 Rooms) - 394 1-2 Stars Hotels;
✤ Tourist Centers:
✤ 230 Centers (2,038 Tourguides – 1,195 international);
✤ 86 Domestic Tourist Centers;
✤ 76 International Tourist Centers with 34 branches;

18. THE UTILITIES OF
CITIPASS TAP&PAY
Tap to pay
Discount - Cashback
5% - 40%
Tourist information Service Utility
Money Instant Transfer
Shopping online
Top up and withdraw
money
Tat any accpeted place

19. CITIPASS Progress & Targets
Start-Up
[10-12/2016]
20,000
Cards
500
POS Device
350
Discount Places
Speed-Up
[01-06/2017]
180,000
Cards
2,000
POS Device
600
Discount Places
The Finish
[07/2017-
07/2018]
800,000
Cards
5,000
POS Device
1,200
Discount Places

20. FOR VISITORS:
 Served by relevant and qualified services from the visiting city;
 Cash-free while travelling;
 Cash withdrawal available at ATMs in the city;
 Discount or Cashback from the spending;
 Such an effective financial managing tool for the vacations;
 Experienced a new way of travelling – Modern and Interesting!

21. FOR DANANG TOURISM:
 Contributing to create a system of professional, qualified and
relevant services in the city for tourism purpose;
 Easily control the quality of stores and trades for tourism such
as hotels, restaurants, docks… in order to ensure they are at
the reasonable prices, avoiding unfair competitions as
dumping;
 Creating favorable conditions to replicate the model across
the business units in the city, making Da Nang a city of
quality, modern and safe tourism.

22. WHERE TO GET CITIPASS?
Airport
Port
Tour operators
Cash
Card
Online
Card is
activated in 2’
Value
100 USD
200 USD
300 USD
400 USD
500 USD

23. 90% tourist places accept Dnapass
CITIPASS service
Visiting
places
Services

25. TRUSTWORLD CITIPASS
CITIPASS Card
Loyalty Cashback Program Best
way to connect customers and enterpreners
TRUSTworld
mobile app
Tap&Pay NFC Tag

26. TOOLS FOR USERS
Top up quicky
Online register
Notification for
balance
Transaction
statement
Online Payment
Withdraw cash at
ATM
Direct paymentPhysical Card| International
Payment
Virtual Card |Online Payment

27. Technical
Specifications Card Type Mifare Desfire
Frequency 13.56 MHz (Chuẩn ISO/IEC 14443A)
Capacity 4K
Operating Distance 5 – 15 cm
Read/Erase Timing 1 – 2 ms
Rewritable > 100.000 lần
Saving Duration 10 năm
Dimensions 85.6 x 54 x 0.81 mm
Producer ZD Card Group – Trung Quốc
MIFARE DESFIRE 4K
TOOLS FOR USERS

28. TOOLS FOR USERS
✤ Near field Communication
✤ Replace card
✤ Easy to tag on: mobile phone,
wallet, other things,…
✤ Secure information Storage
NFC TRUSTWORLD TAG

29. TOOLS FOR USERS
✤ Make payment by NFC technology
✤ Intergrate Payment in app (pay bills: water,
electricity, phone, train, bus, cinema…) in app
✤ Update promotions quickly: Pop up
notifications even when you are on your
move (via GPS)
✤ Join in Loyalty – Cashback program:
cashback when making payment for merchant
in TRUSTworld system
✤ Buy gift card and other benefits.
TRUSTWORLD FOR USERS

30. TOOLS FOR USERS
mPOS payment device
TRUSTworld for merchants
✤ Connect via audio jack 3.5mm –
Bluetooth
✤ Acceptable for all of cards
✤ Easy to use everywhere
✤ Intergrate Tap&Pay NFC technology
✤ Accept veriety payments: card,
Tap&Pay, Virtual POS, cash….
✤ Intergrate Loyalty program - manage
loyal customers
✤ Reach customers easily by pushing
notification
✤ Sell Giftcard….

31. Dimensions 85 x 54 x 10.8 mm
Connection Bluetooth Smart / USB Full Speed
PIN Lithium-ion (Sạc qua USB)
Current Itensity Mã. 50mA
Temperature 0-50 oC
Compatible ISO 14443 Type A&B
MIFARE
FeliCa
4 Types of NFC (ISO/IEC 18092) Tags
Producer 85.6 x 54 x 0.81 mm
NFC Reader
ACR1255U-J1
Bluetooth
TOOLS FOR USERS
Technical
Specifications

32. Dimensions 104 x 63 x 13.6 mm
Connection GPRS, EDGE / WCDMA, HSPA+ /
Wifi / Bluetooth
Operating System Secure Android (4.X)
Display HVGA 320x480 pixels
True Colors – 3.5”
Sensor Yes – 5 points
Compatible ISO 14443 Type A&B
MIFARE
FeliCa
4 Types of NFC (ISO/IEC 18092) Tags
Producer Famoco Paris, PhápNFC Reader
Famoco FX 100+
TOOLS FOR USERS
Technical
Specifications

33. TRUSTworld
NFC Tag
TRUSTworld App
FOR USER
FOR MERCHANT
TRUSTworld
mPOS Device
Loyalty ProgramTRUSTworld App
mPOS for Merchant
TRUSTcard
TRUSTWORLD KIT

34. TRUSTPAY VIETNAM
CITIPASS Project Team
Head office
215 Nam Ky Khoi Nghia, District 3, HCMC
Hotline: 1900-63-64-95
Website: www.dtu.edu.vn
Contact Person
Vuong Le Vinh Nhan – CEO
M: 0977.090.109 | Email: nhanvlv@trustpay.vn