FootprintsVodafone India Sustainability Report 2013-14. Steps today for a better tomorrow.

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Steps today for a better tomorrow

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Table of Contents
CEO Speak 01
About the Report 03
About Vodafone India 05
Vodafone India Mission 10
Vodafone Cares 12
Education 16
-- Raise Your Hand 17
-- Health Safety and Well-being 19
-- Mobiles and Health 21
-- Empowerment Through Education 23
Empowerment 24
-- M-Pesa 25
-- Empowering Communities 27
-- Empowering Women 31
-- Empowering Customers 33
-- Empowering Employees 35
-- Empowering Suppliers 37
-- Empowering Businesses 40
Environment 42
-- LEED Buildings 43
-- Conserving Energy 45
-- Waste Management 50
-- Reducing Environmental Impact 52
Sustainability Metrics 54
Assurance Statement 55
Glossary 59
GRI Content Index 60

CEO Speak
Dear Reader,
It is a proud moment for me to introduce the
fourth edition of our annual sustainability report
Footprints IV - Steps today for a better tomorrow.
This report chronicles the initiatives undertaken
during the year, as per the Global Reporting Initiative
(GRI) G4 guidelines, highlighting the issues that we
consider material.
We are fortunate to be a part of an industry
that connects and empowers people, enables
inclusiveness and furthers community causes. In
2007, when Vodafone started its operations in India,
we knew the potential of mobile communications but
could not predict that we would be able to transform
the lives of approximately 170 million people. The
most rewarding part of this journey has been the
opportunity to connect people and contribute to the
socio-economic development of the country.
This, however, is just the beginning and there is
a significant opportunity to continue to drive real
change and progress through connecting people
who have never been connected before, giving them
an opportunity to access the internet and providing
products and services tailored to their needs that
enable them to improve their livelihood. We are
excited by the opportunity to create positive social and
environmental change through mobile services while
growing our business, and will continue doing that.
Vodafone aspires to be the most trusted, respected
and successful telecommunications operator in
the country. We see our customers, employees,
shareholders and the community we operate in as
our most important stakeholders. As a part of our
strategy to create value, we have devised initiatives
in regard to managing our social, economic and
environmental impact and ensure that our initiatives
are aligned to our strategic priorities-reducing
energy consumption, enhancing connectivity and
customer experience, community development,
waste management and development of
human capital.
Operating responsibly is essential to our license to
operate, for it delivers commercial advantages to
the business. This helps to turn potential risks into
opportunities and enhance the contribution of our
products and services. By acting with honesty and
integrity we secure the trust of our stakeholders,
which is integral to the long-term success of
our business.
Acknowledging our responsibility towards society,
we have engrained sustainability in Vodafone India’s
Mission and strategy, shaping the way we conduct
our business. We base sustainability on one simple
principle: Everything that we need for our survival
and well-being depends, either directly or indirectly,
on our natural environment. As its custodians, the
onus is on us to ensure that we meet the needs
of the present without compromising the ability of
future generations to meet their own needs.
Footprints IV. Vodafone India Sustainability Report 2013-14 01

avoid recurrence of such unfortunate incidents and
further strengthened our resolve towards achieving
zero fatalities by providing additional impetus to
our programmes and initiatives focused on creating
a ‘Safety First Culture’ across the organisation.
I am particularly proud of the participation
and impact created by our employees through
volunteering programmes like ‘Raise Your Hand’
and ‘World of Difference’ and also support garnered
during ‘Giving Championship’ to enable thousands
of girls to enroll back in school.
You will read details about these initiatives and many
more in the pages ahead. Reflecting the true spirit
of sustainability, this report is being published only
in the digital format. Further, in accordance with
our commitment to continually raise the bar of our
sustainability reporting, this report has been further
assured by external auditors.
While exploring opportunities where our products
and services can bring further benefits to society, we
are also researching the potential for our technology
to further contribute to sustainable living.
Sustainability to us, is a continuous, unending
journey pivoted on the belief: “What is good for
society is good for business”. By remaining true
to this core belief in thought and action, we will
continue to create value for all our stakeholders and
for ourselves.
Marten Pieters
MD & CEO
Vodafone India Limited
“Across sectors- education, empowerment,
agriculture, health care, financial inclusion,
rural outreach - the progress enabled by
mobile is unparalleled. Furthermore, is the
beyond quantitative impact – the feeling of
being constantly engaged and enabled, the
ability to do several things at a mere click
and as per own convenience, the power to
share and exchange information two-way –
is what makes the power of the mobile truly
astounding.”
- Marten Pieters
‘Vodafone Cares’ is our platform to integrate and
showcase all the good that Vodafone does in
India. The initiatives under ‘Vodafone Cares’ are
built around 3Es – Education, Empowerment and
Environment; the strategic components that drive
our sustainability agenda.
Last year we laid emphasis on improving diversity
within the organisation and contributing to society
more meaningfully; hence strengthening the
Vodafone Cares platform pan India. This year, we
made good progress in our ongoing projects and
also launched several new initiatives to upscale our
programmes in an effort to make them more holistic.
This has not only helped fulfill the targets we had set
out initially, but has also enabled us to make a wider
and far more positive impact on society.
We took several steps forward towards fulfilling
our commitment to green telecom by reducing our
carbon footprint, Green House Gas (GHG) emissions,
and making our buildings, data centres and network
operations more energy efficient. We have also
been successful in increasing the diversity quotient
across levels within the company.
As an employer of choice for over 12,000 employees
across the country, we take the health and safety of
our employees seriously. Our focus on adherence
to the seven absolute safety rules led to 233 lives
being saved but despite best efforts, we also
incurred eight fatalities during the course of the
year. We have taken all necessary measures to

About the Report
With over 900 million mobile telephony subscribers,
India is one of the largest and fastest growing
telecom markets in the world. Second only to
China, the Indian industry has emerged as a key
driver of comprehensive economic growth and
social development.
In the last two decades, mobiles have truly
transformed the way people engage and interact.
Seamless connectivity and easy availability have
made mobile services, the engine for accelerating
inclusion and propagation of information across
sectors. After transforming the way people connect,
communicate and engage, it is now revolutionising
the ways that people entertain, shop, bank
and transact.
The developmental domain too has significantly
benefitted with the advances in both the mobile reach
and technology. The progress enabled by mobile
across varied sectors such as agriculture, health-care,
finance, education has been unparalleled.
Faster deployment and upscaling of projects,
instant information flow for real time monitoring
and requisite corrective interventions, consistently
being connected even when not physically present or
accessible – have become possible. These elements
are critical while working at the grass root level and in
remote locations.
A mobile keeps an individual connected, enables one
to do multiple things at a mere click as per one’s
convenience, and empowers to share and exchange
information two-way. This makes the power of
mobile truly astounding.
What is often referred to as the last mile connectivity
using the mobile, is just the first step towards
opening a new world of information and services,
given the huge potential it can unbridle. The true
mobile revolution has just about begun and Vodafone
India is committed to catalyse it.
With its nationwide network and operations,
Vodafone India is at the forefront in providing
innovative, affordable and customer friendly services
that enable people to connect and communicate with
each other in a seamless manner. Being a leading
player in the telecom industry, it aims to lead the
path not only through products and services, but
also via sustainability and CSR initiatives.
At Vodafone India, the need to engage in responsible
practices is led by an intense desire to contribute
positively towards the three pillars of sustainability
and CSR – Social, Economic and Environment. The
Mission, Vision and Values of the organisation
clearly reflect its commitment, not only to the
direct stakeholders but also to the society, in which
it operates.
Footprints IV. Vodafone India Sustainability Report 2013-14
03

Vodafone Cares is a platform that ingrates all the
good that Vodafone India does for the society. All the
social initiatives undertaken are categorised under
the three pillars of Education, Empowerment and
Environment (3Es) on which the ‘Vodafone Cares’
platform rests. These 3Es align the organisation’s
efforts towards being a socially responsible
company and to make a meaningful difference to its
employees, customers and the community at large.
In 2011, Vodafone India became the first organisation
in the telecom industry to voluntarily start publishing
its annual Sustainability Report, ’Footprints’. Over
the years it has consistently endevaoured to raise
the bar of its reporting in line with the evolving
global reporting frameworks and publishing it
only in the digital format, conforming to the true
spirit of sustainability.
Footprints IV – Steps today for a better tomorrow,
the fourth edition of Vodafone India’s annual
Sustainability Report is prepared for the reporting
cycle FY 2013-14. It follows the GRI G4 Guidelines
and is in accordance with a ‘Core’ option report.
Additionally, the report has been externally
assured by an independent assurance provider,
DNV Business Assurance India Pvt. Ltd. using the
AA1000AS (2008) type 2 Moderate level standard.
Through this report, Vodafone India aims to provide
its readers a glimpse of its progress in enabling
economic, environmental and social development,
doing more with less, increasing accessibility and
being a responsible organisation. Vodafone India
is ambitious in the manner in which it manages
its wide-ranging responsibilities and have strong
systems and programmes in place to:
• Treat employees fairly
• Reduce impact on the environment
• Ensure strict and ethical labour and environmental
standards for suppliers
• Leverage the power and potential of the
mobile technology and platform to address
developmental challenges
• Contribute to sustainability and corporate social
responsibility through their Foundation and the
in-house Corporate Social Responsibility team
This report responds to key material aspects for its
key internal and external stakeholders identified as
customers, employees, suppliers, NGOs, industry
experts and regulatory authorities as well as the
communities Vodafone India operates in. Vodafone
India will continue to work with the identified
stakeholders in the future as well.
Vodafone India has reported on standard disclosures,
the stakeholder engagement process and the
material issues identified. A brief overview of the
material issues selected has been explained under
the section of ‘Vodafone Cares’ and thereafter in
greater detail under individual chapters.
The scope of this report covers the Triple Bottom
Line (TBL) performance of Vodafone India and
aspect boundary which is limited to entities over
which Vodafone India has significant influence
and/or control. Disclosure to Management Approach
(DMA) for generic aspects has been presented in the
sections, explaining how the listed material issues
have been identified and managed by Vodafone
India. A detailed GRI Index has been provided at
the end of the report, referencing the disclosures.
In an endeavour to showcase Vodafone India’s
commitment towards environmental sustainability,
this report is digitally published.
Precautionary Statement:
This report contains “forward-looking statements”
describing Vodafone India’s objective, projections,
estimates and expectations. Actual results
could differ materially from those expressed or
implied. Important factors that could make a
difference to the organisation’s operations include,
among others, economic conditions affecting
demand/supply and price conditions in the domestic
and overseas markets, in which Vodafone India
operates, changes in the Government regulations,
laws and other statutes and incidental factors.
Vodafone India implements management systems
to address various aspects of quality health and
safety, environment and information security.
Further, in an effort to nullify hazards and prohibit
access to general public, visible warning signs are
affixed at all tower sites. Vodafone India also has a
robust EMF monitoring mechanism in place.

About Vodafone India
Vodafone Plc. is one of the world’s largest
telecommunications companies providing a wide
range of services including voice, messaging, data
and fixed broadband to over 434 million customers
globally. It has equity interests in telecommunications
operations in nearly 30 countries and around 50
partner networks worldwide.
Vodafone India is a 100% fully owned subsidiary
of the Vodafone Group Plc. with operations across
the country serving approximately 170 million
customers. Commencing operations in 2007,
Vodafone in its long-term commitment to India, has
built a robust business in a highly competitive and
price sensitive market. Vodafone India has been
providing innovative, customer friendly and reliable
products and services by continuously differentiating
itself with a strong brand, best quality network,
unique distribution and great customer service.
This has been acknowledged at several prestigious
forums where Vodafone India has won awards and
recognition across different segments consistently.
Serving the needs of enterprises, Vodafone Business
Services (VBS) provides total telecommunications
(Voice and Data) solutions across mobility and
wireline platforms. With the advantage of global
expertise and experience and the knowledge of local
markets, the business is run through the following
verticals – Vodafone Global Enterprise (VGE),
National Corporate (NC), Small and Medium
Enterprise (SME) and a dedicated vertical for
Government customers. Vodafone Business
Services has steadily taken a leadership position
and is currently providing both mobile and wireline
services to global and national businesses equipped
with a robust and superior network infrastructure
and a 24x7 Network Operations Centre (NOC).
As a value based organisation, Vodafone India
is committed to achieving the highest standards
of Health, Safety and Well-being not only for its
employees but also for all its partners. For creating
such a responsible culture in the organisation, the
company was awarded Golden Peacock Occupational
Health and Safety Award 2013.

Vodafone India Ltd. (VIL) Subsidiaries:
The following companies are telecom subsidiaries
of VIL:
1. Vodafone Mobile Services Limited
2. Vodafone South Limited
3. Vodafone East Limited
4. Vodafone West Limited
5. Vodafone Digilink Limited
6. Vodafone Cellular Limited
7. Vodafone Spacetel Limited
Joint Venture Partnership (Indus Ownership):
Indus Towers is an Indian joint venture offering
passive infrastructure services to all telecom
operators. It is independently managed and
was incorporated in November 2007 in New
Delhi. Vodafone India Limited owns 42% of this
joint venture.
Sustainability at Vodafone India
At Vodafone, sustainability is an integral part of
the company’s Mission and strategy, shaping the
conduct of business every day. ‘Vodafone Cares’ is
a platform to showcase all the good that Vodafone
does for the society and has championed several
projects and initiatives under the three pillars
of Education, Empowerment and Environment a
sustainability platform that was devised last year.
Vodafone Foundation responds to the needs of the
communities in every market across the world
in which Vodafone operates as a telecom service
provider. In India, the Vodafone Foundation focuses
on harnessing the power of mobile to address
some of the country’s most pressing problems
and challenges, associated with education, health,
equality and access. Under its ‘Mobile for Good’
programme, it supports several projects in the
domain of m-Health, m-Education, m-Agriculture
and m-Women in the country As part of its social
investment programme, the Vodafone Foundation
in India, also focuses on disaster relief and
implements the World of Difference, a unique
employee engagement programme.
Strong Financial Performance
During FY 2013-14, Vodafone India witnessed a
strong revenue growth on a year-on-year basis.
This revenue performance, driven by increase in
customer base, price hardening and strong growth
in data revenue, also resulted in healthy cash flows.
The figures below provide an overview of Vodafone
India’s financial performance over the last
three years.
Key Financials
All figures are in Indian Rupees in Millions
*Note: Spectrum advance payment at 25% for 900 MHz and 33% in case of 1800 MHz in March 2014
N.B. The above figures are for IGAAP VIL Consolidated financial performance for the given years. This includes VIL’s share of 42% ownership
in Indus.

Robust Momentum in Operations
Amidst a backdrop of global economic uncertainties,
a slackening domestic economy and concerns
about governance, Vodafone India maintained its
focus on profitable growth. It made data services
easily accessible, leveraged mobile technology to
drive financial inclusion with the country wide roll
out of M-Pesa and enriched its portfolio to become
a total telecom solutions provider for its corporate
and enterprise customers. Continuing to strengthen
its presence in rural areas, Vodafone India recorded
a overall 9.3% growth in customer base and 8.7%
growth in rural customer base during FY 2013-14.
New Product and Service Offerings
Vodafone India is one of the forerunners in developing
and creating innovative solutions. The company has
launched several industry first initiatives to increase
usage and enhance the mobile internet experience.
Some of these include:
• Packages for International roaming where
customers can avail of (over 95%) reduction in
international roaming across 53 countries
• Vodafone Music – a unique and comprehensive
music channel on mobile
• Vodafone Sports – a one-stop portal for all
sports action
• Vodafone Service Delivery Platform – a plug-and-
play system for all application providers
and developers.
Overall trend over the last 5 years
Snapshot of Coverage and Distribution
Overall Coverage 83%
1,197,000 Number of Sites
Exclusive Retail 8,500+
Stores
1.7 mn Recharging
Outlets

Governance
Vodafone India conducts its business ethically and in
compliance with all applicable laws and regulations.
Corporate Governance at Vodafone India is overseen
by the Board of Directors and the Committees
concerned about the benefit of its stakeholders.
The chief principles such as independence,
accountability, responsibility, transparency, fair
and timely disclosures, credibility etc. serve as
the foundation for implementing Vodafone India’s
philosophy of Corporate Governance. Such principal
values complement the belief that the best board
practices, transparent disclosures and shareholder
empowerment are a necessary requirement for
creating shareholder value.
Activation Outlets 0.9 mn 28 Total Number of
Rural Coverage 76% 22,400 Number of
3G Sites
Angel Stores
Committee Function
Executive
Committee
• Aligning Vodafone India’s
strategy from an orientation on
revenue and market share to a
sharper focus on profits
• Legal and regulatory expertise
• Building the employment brand
of Vodafone India
• Profit and loss management
• Improving Vodafone
India’s capability as a total
communication
solutions provider
• Expertise in building brands
and customer value
• Improving technology and
network infrastructure
Risk and Audit
Committee
• Defines current and future
risks for the company
• Assesses risk impact and the
likelihood of its occurrence
• Classifies the risks, monitors
and reports them periodically
• Reviews various reports placed
before it
• Addresses the larger issues,
examines and considers those
facets that could be of vital
concern to the company
• Acts as bridge between the
Statutory & Internal Auditors
and the Board of Directors
Remuneration
Committee
• Reviewing the overall
compensation policy, service
agreements and other
employment conditions.
• Retaining and motivating the
best managerial talents
Board
Executive
Committee
Risk and Audit
Committee
Remuneration
Committee

Compliance
Vodafone India is in 100% compliance with all laws
and regulations. A strong set of ethics and adherence
to all applicable laws, regulations and norms marks
the Vodafone way of working. The cardinal principles
such as independence, accountability, responsibility,
transparency, fair and timely disclosures,
credibility, etc. serve as the base for implementing
the philosophy of compliance. Vodafone India
has a robust, three-pronged approach towards
managing compliance:
1. Compliance by law-functional compliance
2. Internal assessments
3. Internal assessments and Statutory audits
The focus during this year was on complying with
anti-corruption regulations and promoting fair
competition. A special module to raise awareness
amongst employees was introduced. 11,642
employees attended online trainings, while 712
attended face-to-face trainings on anti-corruption
and anti-bribery. The company has strong
anti-corruption systems which identifies risks
related to corruption across all operations. During
the reporting period, no significance fines were
incurred for non-compliance. For disclosures
related to taxes and regulatory cases, please refer
to the Vodafone Group Plc Annual Report FY 2013-14.
Managing Ethical Behaviour
Being a successful company is not just about
performance and achievements, it is also about
acting in a responsible, ethical and lawful manner.
Vodafone India’s Code of Conduct is designed to
ensure that it is trusted by its customers, colleagues,
business partners and the communities in which
they operate. It sets out what is expected out of every
single person working with Vodafone India and also
underlines its responsibilities to people, partners
and shareholders. These business principles, based
on the values of Speed, Simplicity and Trust, clearly
state what is expected from each employee in terms
of their behaviour.
Committed to act with honesty, integrity and
fairness in its internal and external dealings, the
Code comprises of the following:
• Non tolerance to any form of bribery, including
improper offers of payments or gifts to or
from employees
• Compliance to the provisions of all applicable
domestic and international laws and appropriate
standards and principles
• Protect the health, safety and well-being of
its customers, employees, partners and the
communities in which it operates
• Provide the best possible return for its
shareholders over the long term
• Voice opinions on government proposals and
other matters that may affect Vodafone India and
its stakeholders
• Communicate openly and transparently with
all its stakeholders within the bounds of
commercial confidentiality
It is the duty of each individual associated with
Vodafone India to report on any breach of the Code
of Conduct, including dishonesty, corruption, fraud,
labour and human rights violation, environmental
damage or any other unethical behaviour. The
company also has a whistle-blower mechanism
called ‘Speak Up’ for all Vodafone India employees,
suppliers and business partners. To register a
complaint, one may directly contact the independent
third party through a telephone hotline or by logging
onto the official website.
“Our corporate governance framework is designed
towards compliance, fairness and transparency.
The trust of our stakeholders is integral to the
long term success of our business. Operating
responsibly and ethically is key to this mission.”
- Kumar Das, General Counsel

Vodafone India Mission
Employees
We enhance value through providing enriching
careers and long-term growth opportunities in a fair
and collaborative work environment.
Our employees trust and respect us because
• We provide a healthy and safe workplace
• We encourage mutual respect, trust and
We will enhance value for our stakeholders
and contribute to society by providing our
customers with innovative, affordable and
customer-friendly communications services.
Through excellence in service, we aspire to be
the most trusted, respected and successful
telecommunications company in India.
We see our customers, employees, shareholders
and the community we operate in as our most
important stakeholders.
appreciation
• We promote diversity and treat them inclusively
• We conduct ourselves with transparency and
integrity
• We pursue speed and simplicity in all that we do
• We recognise and admire accomplishments
We define success as happy employees with great
careers
Customers
We enhance value through delivering affordable,
reliable and customised communication services
which are simple to use, enjoyable, seamless and
secure.
Our customers trust and respect us because
• We understand their needs
• We create innovative services
• We consistently deliver on what we promise
• We are transparent and trustworthy in our
interactions
• We provide a secure and reliable network
• We offer affordable products and services
We define success as delighted customers who
recommend us to others
Shareholders
We enhance value through growing the company’s
revenue and profitability while creating sustainable
free cash flow through efficient resource utilisation
and effective risk management.
Our employees trust and respect us because
• We follow ethical business practices
• We communicate in a fair and transparent way
• We enhance the company’s reputation and brand
value
• We do everything to protect our shareholders’
interests
We define success as creating sustainable value
and delivering great shareholder returns
Community
(Business Partners, Authorities, Influencers and Local Communities)
We contribute to the society by supporting and
enabling social and economic development of local
communities in India. We act in a sustainable way and
create value for our business partners by offering
them fair business opportunities.
Our community trusts and respects us because
• We act responsibly towards our environment
• We create community connect
• We stimulate business and economic growth
• We have high standards of corporate governance
• We conduct our business with transparency,
integrity and fairness
We define success as being the most trusted and
respected telecom company in India

Stakeholder Inclusiveness
Vodafone India’s Mission identifies the key
stakeholders, most pertinent to the company’s
business and operations. Being a large and
established corporate, with a presence across the
entire country, Vodafone India engages with a wider
group of stakeholders (beyond those articulated in
its Mission) to fulfil its economic, environmental
and social responsibilities. Collaborating with this
larger set of stakeholders, Vodafone India remains
confident of continually addressing key social and
environmental challenges, making its commitment
to sustainability more robust and further enhancing
the credibility of its reporting.
To make its stakeholder engagement comprehensive,
Vodafone India periodically reviews its ongoing
initiatives and initiates discussions with new target
groups on subjects of mutual interest including
sustainability strategy, practices and common
issues. This collaborative approach in addition to
deepening relationship with stakeholders, aids in
making informed decisions, mitigating risks and
bringing together diverse and fresh perspectives to
enhance innovation in services offered.
Such an approach has enabled Vodafone India
to respond better to the evolving needs and
expectations of its diverse stakeholders and has
helped it holistically understand issues material
to the company. The table below highlights
Vodafone India’s mode of engagement, frequency of
engagement with its stakeholders and the valuable
feedback Vodafone India received from them.
Key Stakeholders Mode of Engagement Frequency of
Engagement
Feedback
Employees • People survey
• Formal appraisal
process
Yearly • Employee satisfaction
• Career planning
• Operational excellence
• Talent development
• Health and safety
• Rewards and recognition
Customers • Feedback and surveys
that help understand
customer satisfaction
levels.
• Net Promoter Score
(NPS)
Ongoing • Affordability
• Network coverage
• Service efficiency
Shareholders • Meetings
• One to one interactions
• Group sessions,
participation in investor
conferences etc.
Ongoing • Revenue Market Share
• EBITDA
• Cash Flows
• Emerging trends and growth
opportunities
Local Communities • Through project
partners for various
programmes
Ongoing • Social requirements and specific
feedback on programmes
Suppliers • Supplier assessment
workshops
Quarterly/
Yearly
• Supplier selection process
• Performance improvement
• Additional business
opportunities
Developmental Sector
Organisations
• NGOs
• Trusts
• Social Enterprises
• Foundations
• Face-to-face meetings
• Participation in industry
events, conferences etc.
• Periodic reviews with
project partners
Ongoing • Ideation and planning
• Advocacy
• Enhanced support
Industry Associations • Participation in industry
events
• Partnering for events
• Meetings with senior
office bearers
Ongoing • Support
• Spokesperson
• Thought leadership

The three pillars of sustainability– Social, Economic
and Environmental, are integral to the way Vodafone
India runs its business and designs its policies.
The Mission, Vision and Values of the organisation
clearly reflect its commitment, not only to the direct
stakeholders but also to the society, in which it
operates. Vodafone India remains committed to act
responsibly and ethically to maintain the trust of its
customers, its employees and other stakeholders.
Taking forward the philosophy it strongly believes
in: ‘What is good for society is good for
businesses’, Vodafone India has taken several
steps to evolve its sustainability platform Vodafone
Cares, which was formally launched last year. This
platform is an outcome of our regular engagement
with all our stakeholders who have played a crucial
role in Vodafone’s growth story in India.
Vodafone Cares integrates all the good that
the company does for the society and rests on
three strong pillars of Education, Empowerment
and Environment (3Es). These 3Es align the
organisation’s efforts towards being a socially
responsible company and to address issues that
matter most to our diverse group of stakeholders. It
also enables the organisation to have a sustainability
approach relevant to its business philosophy amidst
an evolving corporate responsibility landscape in
the country and to do more with less!
Vodafone
Cares

Education
Meaningful participation
of communities at large, in
finding and implementing
solutions for sustainable
development is not possible
without education, for it
develops skills, knowledge
and values, which are
priceless possessions that
help shape the future of
the country.
Vodafone India aims to
create awareness among
its stakeholders for a better
tomorrow. It believes in
nurturing a ‘safety-first’
approach by facilitating
education and enabling
means through which,
sustainable development
can be achieved. Several
programs have been initiated
under this pillar to achieve
the desired impact.
Empowerment
Positively impacted by the
transformative technology
for development, over 900
million users in India alone
are getting empowered by
using mobiles. It provides
a significant opportunity to
drive social change, facilitate
crucial access to information
and knowledge to all, at an
extremely affordable cost.
Vodafone India aims to
empower communities
and contribute towards
transforming societies.
The initiatives under the
Empowerment pillar are
focused towards enhancing
access to information,
empowering women,
developing the community
and promoting
social livelihood.
Environment
Environmental sustainability
is critical for future survival
and growth. All the choices
made and decisions taken
today impact tomorrow.
Vodafone India proactively
works toward managing and
minimising its environmental
impact. It ensures that its
environmental initiatives
preserve and enrich the
planet. Its commitment
towards environmental
sustainability is reflected
in its energy conservation,
waste minimisation and
carbon footprint
reduction initiatives.
The Vodafone Cares platform forms a crucial part
of Vodafone India’s overall business strategy. It is
aligned with Vodafone India’s materiality analysis
as discussed below. Each identified material issue
categorically falls under each of the 3E pillars.
Materiality Assessment
At Vodafone India, materiality is defined as factors
that have an impact on stakeholders and issues
that are relevant to the company’s business
The process to identify key material aspects is
based on the Reporting Principle and Guidance
for Defining Content in the GRI G4 Sustainability
Reporting Framework.
“Our desire to engage in responsible practices
inspires us to contribute positively towards the
three pillars of sustainability and CSR – Social,
Economic and Environmental. Through Vodafone
Cares – the platform that defines corporate
responsibility at Vodafone India, we categorise
our initiatives in the domains of Education,
Empowerment and Environment, to address
issues that matter most to our diverse group of
stakeholders and maximise impact.”
- Rohit Adya, Director, External Affairs

Identifying Key Aspects
Identifying key aspects helps Vodafone India drive
its sustainability strategy with priorities relevant to
its business, employees and other stakeholders. In
order to identify key areas wherein Vodafone India’s
business interests overlap with sustainability issues
of the company, a materiality assessment was
conducted. This materiality assessment process is
based on a formal structured approach:
1. Identification of aspects relevant to the company
through primary and secondary channels
(reported by the ICT sector, the Vodafone Group,
peers, impending regulations in India, media etc.).
2. Aspects relevant to Vodafone India are categorised
based on different criteria- impact on business,
feedback received from stakeholders, effect on
value chain etc.
3. These criteria are then measured on a criticality
scale (as shown in the materiality matrix
below) which help isolate and prioritise the key
material aspects.
4. Following prioritisation, the material aspects
are reviewed by Vodafone India’s senior
leadership and are considered while making
strategic decisions.
Vodafone India commenced its materiality review
in FY 2013-14 using the methodology prescribed by
the GRI G4 guidance. The aspects mentioned below,
identified as a result of the materiality review, are
in line with the feedback received from surveys
such as Vendor Survey, People Survey, Customer
Satisfaction Survey, etc.
Materiality Matrix
The diagram below is the materiality matrix
highlighting the aspects in line with Vodafone India.
From the list of aspects only those material
to Vodafone India have been reported in this
Sustainability Report. The management approach
covering the materiality issue for each identified
aspects, its management and monitoring, which
have been articulated in the report.
Aspects critical to business
Human Capital
Energy
Management
Connectivity
and Customer
Experience
Supply Chain
Customer
Privacy
Health and Safety
Waste
Management
Community
Development
Masts and
Health
Low Medium High
Aspects critical to stakeholders
Low Medium High
Tendering
Processes
Water
Management
GHG Emissions
Material
Aspects
Issues Sustainability Context Relevant
Sections
Stakeholder
Impacted
Education Pillar
Health and
Safety
• Health and
Safety
• Training and
Building
Awareness
• Improving Access
to Education
This helps to focus on the safety of
the workforce in tower operations
and the well-being of employees
which are priorities for
Vodafone India.
Care for
Health, Safety
and
Well-being
• Internal
• External
Masts and
Health
• Building
Awareness
on EMF
It is important for Vodafone India to
be cognizant of their stakeholders’
concerns. Contributing to the
well-being of their customers,
employees, contractors and the
public in general, Vodafone India
is committed to comply with
all international and national
regulations regarding
Radio Frequency emissions.
Care for
Mobiles and
Health
• External

Material
Aspects
Issues Sustainability Context Relevant
Sections
Stakeholder
Impacted
Empowerment Pillar
Human Capital • Employment
• Gender Diversity
• Training and
Education
• Employee
Satisfaction
• Compliance
• Anti-corruption
This helps in enhancing employee
development which is important
and pivotal to Vodafone India’s
sustained growth. It is mandatory
for employees of Vodafone India to
adhere to all compliance and
anti-corruption requirements put
forth in the code of conduct.
Empowering
Employees
• Internal
Supply Chain • Vendor
De-Risking
• Supplier
Assessment for
Labour Practices
This helps mitigate risks associated
with various outsourced vendors
and partners who provide services
to Vodafone India. It also helps to
mitigate potential negative impacts
with regards to labour practices in
Vodafone India’s supply chain.
Empowering
Suppliers
• Internal
• External
Connectivity
and Customer
Experience
• Customer
Satisfaction
The availability of effective
telecommunication services is
critical to the socio-economic
growth of a country. Hence,
Vodafone India focuses on making
their services more accessible and
enhancing the customer experience
at the same time.
Empowering
Customers
• Internal
• External
Community
Development
• Education
• Women
Empowerment
• Local
Communities
This focuses on supporting
and enabling socio-economic
development of communities that is
an integral part of Vodafone India’s
CSR contribution.
Empowering
Communities
• External
Customer
Privacy
• Data Privacy
• Network
Security
This helps in ensuring customer
privacy which is a key element of
Vodafone India’s Code of Conduct.
Customer
Satisfaction
• Internal
• External
Environment Pillar
Energy
Management
• Energy
Consumption
• Renewable
Energy
This helps Vodafone India achieve
and maintain optimum energy
utilisation thereby minimising
energy costs and mitigating
environmental effects.
Care for
Energy
• Internal
• External
GHG Emissions • Management
of Direct
and Indirect
Emissions
Vodafone India monitors and takes
on initiatives to reduce its carbon
emissions and contribute towards
the target set by Vodafone Group.
Care for
Energy
• Internal
Waste
Management
• Waste
Management
This helps Vodafone India ensure
recycle, reuse and be responsible
in its disposal of waste. The
company has structured a Waste
Management manual which
ensures waste minimisation and
handling of waste according to
regulatory norms.
Care for
Waste
Reduction
• Internal
• External

Education
Education is perhaps singularly, the most important catalyst in all stages of social, cultural and
economic progress. It is the transmission of civilisation itself with learning, knowledge, skills,
habits and attitude being transferred from one group to another through teaching, training
or research.
A conscientious corporate, Vodafone understands the vital role of education inherent to its
cause and purpose of sustainable development. For it is only through the critical reflection of
the present and learning from the past, will new ideas emerge for the future.
Through its own initiatives and in partnership with organisations in the development sector,
Vodafone India has taken several steps to promote literacy and also raise awareness about
critical areas like Health, Safety and Well-being (HSW) and Electromagnetic Fields (EMF)
amongst its internal and external stakeholders via tailored programmes. It continues to
support development of innovative solutions that leverage the mobile platform and technology
that makes education accessible beyond the barriers of age, gender, language and reach.

Raise Your Hand
Taking its commitment to nurture a safety-first
environment among school children, Vodafone
India launched Raise Your Hand, a volunteering
programme for its employees. This initiative encouraged
Vodafone India staff across the country to give their
time to impress upon students the importance of road
safety and was delivered through simple, effective
and entertaining stories featuring the ever popular
Zoozoos, making it an instant hit with the kids and
staff alike. The children are encouraged to practice
simple safety rules and also act as ambassadors to
spread the message among their families, friends
and community.

Aligned to Vodafone’s internal focus on Health Safety and
Well-being (HSW), this programme in its inaugural year
had 1,600 Vodafone India employees who volunteered
to reach out to almost 40,000 school children and 600
teachers in 125 schools across 25 locations in FY 2013-14.
Vodafone India is committed to making the Raise Your
Hand programme an annual feature for its employees to
engage with school children on topics and themes aligned
to their curriculum. The second edition of the programme
being rolled out in FY 2014-15 will focus on the theme
of ‘Saving our Environment’.

Health, Safety and
Well-being
Health, Safety and Well-Being (HSW) of its employees
and all those associated with the company, is vital
to Vodafone India. The seven Absolute Safety Rules
(ASR) articulated by the company, well define the
seriousness of this cause. Featured as one of the
key material issues for the Group as well, in India
it is well guarded by the HSW Management System,
HSW Policy and Safety Councils. By adhering to the
seven Absolute Safety Rules, 233 probable fatal
incidents were avoided last year.
Adherence to HSW norms is a pre-condition for
employment for both staff and suppliers. Any breach
in protocol of the ASRs is scrupulously investigated
and suitable corrective actions are undertaken.
During FY 2013-14, 494 cases of violation were
reported, reviewed and investigated. As a result of
which, services of 16 Vodafone India employees and
three partner employees were terminated, as their
level of violations were found to have crossed the
acceptable threshold.
To ensure maximum HSW compliance, Senior
Management Tours (SMT) are conducted at
Vodafone India. The visiting team comprises the
CEO, senior leadership team members, operations
directors and circle business and function heads,
who visit different locations, offices and facilities.
The prime objective of SMTs is to engage with front
line employees and suppliers and to personally
assess the status of HSW initiatives and provide
recommendations for improvement. A total of 735
such SMTs were conducted by Senior Management
in FY 2013-14.
Absolute Safety Rules Probable No. of Lives
Saved
Helmet 124
Helmet and Speed Limit 52
Seat Belt 42
Seat Belt and Speed Limit 5
Speed Limit 9
Safety Harness 1
Total 233
Senior Management Tours (SMT) Conducted
during FY 2013-14:
CEO and SLT Members 21
Circle Business Heads 24
Circle Function Heads 690

Besides, periodic inspection of all its cell sites
and offices is conducted on regular basis. Special
emphasis is laid to ensure adequate measures
are in place for high risk jobs like driving (two and
four wheelers), working at heights and conducting
electrical work. Three key risk standards are
implemented for employees under high risk. No
employee is allowed to work at heights or with
electrical equipments, in the absence of the work
permit (e-permit).
HSW Management System
The HSW Management System is well-integrated
in the company’s overall Business Management
System and takes into account, all requisite safety
implications during strategic decisions. To enhance
awareness on safety standards and effectively
implement its HSW policy, Vodafone India has
established dedicated Safety Councils at circle as
well as the corporate level. These Councils are
responsible to ensure that no employee is injured
or becomes ill at work. They also monitor the
annual HSW plan and provide strategic inputs for
improvements and additions, as and when required.
Aligned with the Group’s objectives, Vodafone India
outlines its HSW objectives at the beginning of the
year and the leadership team ensures that required
resources are made available to achieve the health
and safety standards of the highest level. This has
resulted in 99.6% of the company’s towers and poles
being declared safe across the 23 circles, where
it operates.
Vodafone India’s robust incident reporting and
management system allows the company to
efficiently report and monitor the accidents that
occur, followed by an investigation and ensuring
that corrective measures are taken. During the
reporting period, no incidents of high risk diseases
were reported.
Type of Incident FY 2013-2014
Fatalities 8
Lost time incidents 17
Major incidents 9
Minor incidents 751
All occupants to wear
retractable seat belts
while driving
Always wear a helmet
while riding and ensure
that the pillion rider
wears a helmet
Never exceed
speed limits
Never drive under the
influence of alcohol or
illegal drugs
Never use your mobile
phone while driving
Always use suitable
Protective Equipment and
attach safety harness while
working at heights
Electrical problems
should only be fixed by
qualified workers

Training Awareness and Competence
To ensure safety remains top on agenda and
reduce the number of accidents, Vodafone India
conducts several HSW initiatives and training
programmess annually. These training modules
are designed following a comprehensive Training
Needs Assessment undertaken for the various
roles and jobs that Vodafone India staff and those
of its associates and suppliers are required to do. In
FY 2013-14, about 1,908 sessions (171,584
man-hours) were conducted, covering approximately
50,356 participants including employees, associates
and contractual staff.
Some of the most impactful HSW training and
capacity building initiatives undertaken during the
reporting period were:
Initiative Outcome
Expect the Unexpected This programme was
aimed at enhancing the
participants’ perception
of ‘risk’ related to road
safety
Training Provided by
Driving School
More than 350 drivers,
driving four wheelers
for Vodafone India,
were trained on a
one-day ‘defensive
driving’ course
Mission Reach 1,000 Vodafone India
employees embarked
on a mission to train
49,326 outsourced field
staff on the importance
and benefits of HSW.
In fact ‘Mission Reach’
was recognised by the
Vodafone Group as the
best ‘Health and Safety
Initiative of the Year
2013’ for enabling a be-havioural
and cultural
change.
Self-Defense
Workshops
Women employees
in select locations
were taught the art of
self-defense through a
series of workshops by
qualified trainers
Building further on its focus on HSW, Vodafone India
plans to issue Safety Passports to all employees,
contractual staff and associates working with the
organisation in FY 2014-15. These passports will make
it mandatory for each holder to record and disclose
his/her individual HSW qualification, experience,
information and will help to keep tab on his/her
mandatory trainings so that it can be verified at
any time
Care for Mobiles and Health
As an industry leader, Vodafone India has always
responded to public concerns and myths regarding
Radio Frequency (RF), used to transmit and
receive information between mobile towers, masts
and health.
Engaging with its stakeholders, Vodafone India
identified health risks associated with EMF to be
an important public concern. Although there are
international standards set by the International
Commission on Non-Ionising Radiation Protection
(ICNIRP) and more stringent Indian regulations are
in place to limit EMF emissions, it is important to
clear the concerns of the relevant stakeholders.
Committed to understand and address these
concerns in a collaborative manner, Vodafone India
has a dedicated space on its website, based on the
findings of reputed health agencies like the World
Health Organisation (WHO) and other independent
expert groups from around the world. Through this,
it aims to provide useful information, answer the
most commonly asked questions, and communicate
the most up-to-date scientific opinion on use of RF.
Strengthening its commitment to this cause,
Vodafone India established an EMF vertical in
FY 2013-14 and through active participation in
telecom industry bodies engages with opinion
leaders from academia, government, citizens,
technology suppliers, media, NGOs etc. To promote
and enhance awareness internally, Vodafone India
conducted an intense campaign, reaching out to
more than 40,000 employees and associates. It will
continue to extend this campaign to the company’s
channel partners and suppliers as well.

Further at the Group and regional level, a senior
leadership team with representation from local
markets and relevant functions tackles risks
related to RF and is responsible for monitoring the
rise of public concerns. This group also reviews
the scientific advances, available information and
sets the strategy relating to mobile phones, towers
and health.
Care for Improving Access to Education
Education is the key enabler of social change,
especially in a diverse and developing country like
India where 65% of population is young (under
35 years). To foster the spirit of contemporary
learning, the ethic of equality and to impress upon
the importance of diversity, Vodafone Foundation
has partnered with several NGOs in India to create
programmes and initiatives that enable deeper
community connect and higher sustainability.
Learning Out of the Box
To make learning of seemingly tough and boring
subjects like Science and Mathematics, fun,
Vodafone Foundation collaborated with Pratham
Education Foundation and conceptualised a unique
Learning Out of the Box programme.
Bringing technology to classrooms and using novel
techniques, this project provides creative and
interactive learning opportunities in Science and
Mathematics for grade six and seven students, in
both English and Hindi languages. This learning
solution, using innovative software developed by
the Vodafone Solutions Team (Innovations Centre),
has reached out to over 50,000 children, across
1,000 schools. Several schools across the states of
Maharashtra, Karnataka, Delhi, Assam, Rajasthan
and Tripura are already enrolled in this programme.
“The telecom sector has a critical role to play in
nation building. Being a large, global player in this
industry, our endeavour is to share our learning
and experience from across the world - innovative
models, best practices, new ideas, emerging
trends to develop the sector per se. We are
collaborating with peers and partner with them
to engage with other stakeholders for addressing
common challenges facing the industry.”
- TV Ramachandran, Resident Director,
Regulatory Affairs & Government Relations

Giving Championship
The Giving Championship is Vodafone India’s way
of supporting the commendable efforts of select
colleagues participating in Vodafone Foundation’s
flagship World of Difference (WoD) programme.
WoD taps into the skills, expertise and passion of
employees and enables them to take time out from
their regular jobs and work for a charity of their
choice. The employees continue to receive their
salary and all related benefits from Vodafone India
throughout the WoD Programme. In its third season
in India, the WoD programme had 33 highly skilled
Vodafone employees, identified after a rigorous
selections process, working with 29 NGOs for a
period of eight weeks to address women related
issues in India.
Over 12,000 Vodafone India employees
enthusiastically planned and participated in several
activities to raise funds to support the common
cause of educating girls. All 454 Vodafone retail
stores too joined hands to raise money and critical
awareness about the education of the girl child
through the sale of special school themed ZooZoo
and Zumi merchandise. Setting an ambitious target
of sending 30,000 school girls back to school for the
academic year, their collective efforts raised over
Rupees 12 million, enabling over 47,000 young girls
(in the age group of 6-14 years) associated with NGO
partner Educate Girls to resume school in Ajmer,
Bunda and Rajsamand districts in Rajasthan.
Right to Play
The Vodafone Foundation in partnership with
Magic Bus, works with 5,000 children from the
marginalised communities in Kerala. A special
emphasis is placed on gender equality, education,
development of personal skills and children’s
right to play. The NGO works in the areas of
education, gender equality, health & hygiene and
sexual & reproductive health of children.

Empowerment
Empowerment refers to increasing the economic, social, educational and gender strength. It
implies giving authority or power, making them stronger and more confident, especially in
controlling their life and claiming their rights.
From a corporate perspective, empowerment requires that companies look beyond their
immediate business interests and serve the larger interests of the communities in which they
operate. It is about putting people before profits, forging meaningful partnerships with internal
and external stakeholders, and using their resources and capabilities to address long standing
socio economic challenges of education, poverty, diversity and inclusivity.
Vodafone India is cognisant of its ability and responsibility to play the role of a catalyst. The
high level of penetration and underlying potential of mobile telephony makes it arguably the
ideal platform for delivering both services and benefits to those most in need of them.
Through its own products and services, carefully crafted corporate responsibility initiatives,
partnering with government, intermediaries and the developmental sector, Vodafone India is
empowering individuals and communities to lead a life of dignity and helping them create their
own destiny.

M-Pesa
Financial inclusion is a key national priority, critical to
India’s holistic growth. Consistent with its strategy of
introducing innovative products and services that enrich
lives of its customers, Vodafone India launched ‘M-Pesa’,
its unique mobile money transfer and payment service.
M-Pesa empowers the unbanked and under-banked
sections of the population gain access to financial
services via the mobile phone.
Mobile Commerce Solutions Limited (MCSL), a subsidiary
of Vodafone India, has partnered with ICICI Bank to launch
M-Pesa across the country. This partnership effectively
leverages the combined strengths of Vodafone’s global
expertise in the domain of mobile payments and
significant distribution reach in India plus the security of
financial transactions provided by ICICI Bank.
‘M-Pesa’, is a safe, secure and convenient service to
transfer money and make payments, beyond the reach of
traditional banking channels.
Currently, M-Pesa is operational pan India and is available
at more than 65,000 outlets.

How does it works?
Visit an ‘M-Pesa’ outlet
Step
1
Register with ‘M-Pesa’
agent and fill and submit a
form, provide identity,
address proofs and deposit
a minimum amount
Step
2
Mobile Wallet ready to use –
Deposit Cash, transfer money
to any bank account or another
‘M-Pesa’ account holder,
recharge mobile and DTH and
pay mobile or utilities
Step
3
Application and documents
verified and approved by
MCSL and ICICI Bank – Now
withdraw cash and transfer
money to any mobile in India
Step
4

Empowering
Communities
Empowering communities is a prerequisite to
achieving sustainable economic, social and
environmental development.
Mobile technology around the globe has a significant
and positive impact on economic development and
social well-being. Mobile phones have provided
several new opportunities to millions of people
in the developing world: from improving service
delivery to playing an important part in enabling
their inclusion and empowerment.
From providing basic health information to enabling
financial inclusion, from helping SMEs to improve
efficiency to servicing educational needs of students,
Vodafone India, with help from the Vodafone India
Foundation, has taken several initiatives to cater to
the growing technological needs of the society.
In order to avoid, mitigate risks and establish
accountability, all social sector partners that
Vodafone India and Vodafone Foundation engage
with in the country are duly checked to ensure
that legal, financial and tax compliances are met.
In 2013, an external agency conducted a thorough
physical audit at NGO sites; after which a report was
compiled and all gaps were duly filled.
The company will also have in place, as per the new
requirements of The Companies Act, 2013, a distinct
CSR policy, committee and a robust governance
structure to monitor all future CSR activities of
the company.
“Our approach to sustainability is pivoted on the
belief: “What is good for society is good for
business”. By remaining true to this core belief in
thought and action, we are creating value for our
customers and for ourselves. Through M-Pesa,
we are enabling financial inclusion, a national
priority. Thousands of M-Pesa agents spread
across the length and breadth of the country, both
in urban and rural areas are serving the unbanked
and under banked by providing them easy access
and connectivity to the formal financial system.”
-Sunil Sood, Chief Operating Officer

Mobile for Good
In India, Vodafone Foundation is harnessing the
power of mobile technology to address some of the
community’s most pressing challenges relating to
education, health, equality and access. Committed
to enable people and technology to drive innovation,
disseminate knowledge, and create shared value
to improve lives, the Foundation leverages mobile
technology in the area of m-Women, m-Education,
m-Health and m-Agriculture.
Through its flagship Mobile for Good Awards
programme, the Foundation recognises, promotes
and supports mobile innovations by the non-profit
sector. Initiated in 2011, these annual awards
acknowledge and support NGOs/NPOs who have
developed innovative applications that can be
accessed via mobiles in the areas of health, education,
governance and business inclusion through critical
funding and mentorship. Since inception, these
awards have helped 13 NGOs expand and upscale
their operations and technology.
World of Difference
Operational in 22 countries worldwide, World of
Difference (WoD) is a key initiative of the Vodafone
Foundation. A unique employee volunteering
programme, it encourages skilled employees to
take time off to work dedicatedly with NGOs/NPOs
for a continuous period of eight weeks to address
societal issues. The employees are identified after
a rigorous selection process, and the NGO partners
tap into their skills, expertise and passion to bring
in a systemic change.
Since its inception in India in 2011, 78 employees
have participated in the WoD programme, spending
over 38,500 man-hours, while working on 73 unique
social projects with diverse NGOs.
This year, 33 highly skilled Vodafone India
employees (30% growth in participation over last
year) worked with 29 NGOs across the country on
the common theme of women empowerment and
related issues. Beginning this year, the Vodafone
Foundation also introduced the World of Difference
Connect programme. This initiative had four senior
management staff members advising NGOs on key
strategic initiatives, thus making the engagement
and commitment deeper and richer.
Project Drishti
India shoulders the largest burden of global
blindness with about 12 million1 cases and 30,000
are added every year. Corneal blindness is the most
common cause of this. With such large numbers,
the need for opportunities to become financially
independent, gain respect and lead a life of dignity
is acute.
As an organisation committed to inclusion, Vodafone
India partnered with various chapters of the
National Association for the Blind (NAB) and Blind
People’s Association (BPA) to design and implement
Project Drishti. Under this project, visually impaired
youth are provided requisite training to develop and
employ them as telesales agents.
The training material, call scripts and data was
translated into Braille and during the pilot testing
itself, the levels of productivity and skillset of these
telesales agents were found to be superior. Excellent
verbal communication skills, higher conviction and
convincing power, persuasive and polite approach
and razor sharp memory were some of the key
attributes that resulted in substantially higher
levels of productivity.
Project Drishti was started in 2011 and is presently
active across seven circles – Mumbai, Delhi, Gujarat,
Maharashtra and Goa, Chennai, Tamil Nadu and
Karnataka. It has benefitted over 160 youth by
creating sustainable livelihood opportunities for
them and bringing them into main stream work
force. Vodafone India plans to expand the scale and
scope of Project Drishti to other parts of the country
as well.
1 International Agency for the Prevention of Blindness (IAPB)

Rural BPOs
To enable empowerment of rural communities,
Vodafone India has partnered with RuralShores,
a social enterprise creating employment
opportunities for educated rural youth. An inbound
Business Process Outsourcing (BPO) centre with 80
seats is operational at Bhiloda, Gujarat, to serve the
needs of prepaid customers in Gujarat. Prior to this,
people from this village had to travel all the way to
Ahmedabad (125 km approximately) for employment.
This initiative also supports the youth of Bhiloda
for higher studies through its education plan.
Setting-up of similar skill building and employment
generating centres is being explored in other circles
and locations.
Red Alert
This initiative mobilises emergency response to
provide humanitarian and relief aid to victims
impacted by natural disasters. During the
massive floods and landslides in Uttarakhand,
communication services were severely impacted
which resulted in delaying coordination of rescue
work. To restore communication services, Vodafone
India deployed its Instant Network or “Network in
a Box”, a portable Base Transceiver Station (BTS),
which was airlifted and deployed at a relief camp
set-up by the local administration in Mayali village
(between Tehri Garwal and Uttarkashi) located in
Rudraprayag District. This was the first time that
such a network had been installed and used in the
country in such a short time. Charging stations,
dedicated helplines and talk time credits enabled
those impacted to connect with their dear ones.
The Vodafone Foundation donated approximately
rupees eight million to the Indian Red Cross Society
(IRCS)to distribute 2,200 family packs containing
basic necessities like kitchen sets, clothing, mosquito
nets etc. to provide relief in the worst affected areas.
It also launched ‘Operation Care’, in partnership
with Samhita, a local NGO and raised over rupees
4 million for emergency supplies via online and
offline channels.
A similar support was extended by Vodafone India to
carry out the relief and rehabilitation work in regions
ravaged by cyclone Phailin, in Odisha. Vodafone
India partnered with the IRCS in order to provide
assistance to the victims of Phailin that shattered
14 coastal districts, affecting over 10 million people.
In an effort to improve connectivity and ensure
normalcy, Vodafone India successfully restored 100
sites within 83 hours.
Behtar Zindagi
Behtar Zindagi is a service designed to enable rural
subscribers to get relevant information based on
their location or postal code. The primary objective
of this service is to improve livelihoods in rural
markets, by providing desired information and
news that helps in informed decision making, at
affordable price. It provides necessary and relevant
information on agriculture, weather updates, rural
finance, mandi rates, livestock, fisheries education,
and health by connecting users to domain experts
who provide them with advice. An Interactive Voice
Response (IVR) service, offers content in Hindi and
18 other local languages and has benefitted 16,772
users so far.
Gammat Jammat
This unique initiative is aimed at building awareness
on the benefits of mobile internet among students
in schools and colleges. The Gammat Jammat team,
toured 120 villages in the interiors of Maharashtra and
Goa over a period of three months and engaged with
approximately 45,000 students. With an interesting
audio visual and a special training module, the team
raised awareness among students about accessing
internet using mobile devices and highlighted select
applications and websites that would provide them
the desired news and information.

Vaccination Reminder Service
Vodafone India partnered with the Indian
Academy of Pediatrics (IAP) to launch the world’s
largest vaccination reminder service for its
flagship programme, ImmunizeIndia. The IAP-ImmunizeIndia
programme leverages the outreach
of mobile technology and penetration of mobile
phones across the country to raise awareness and
deliver critical alerts about an essential health
service. This national, non-profit initiative aims to
prevent 500,000 child deaths and disabilities by 2018.
This reminder service is available free of cost to
parents across the country. To opt-in, an SMS text
message is to be sent to the national short code
566778 from any mobile network in India, in the
format: Immunize <Space> <Baby’s pet name>
<Space> <Baby’s date of birth>.
An immediate confirmation follows this simple
registration and text message reminders are sent
for 12 years, following the prescribed immunization
schedule - three reminders are sent, at two day
intervals, for each vaccination that is due.
Vodafone India’s commitment to the cause of mother
and child safety is not new. In 2011, Vodafone India
supported the Gujarat government’s ‘E-Mamta’
initiative by providing them 40,000 Closed User
Group (CUG) connections. This solution created for
Accredited Social Health Activists (ASHAs), doctors,
and health workers in Gujarat is a mother and child
tracking system. Initiated by the Health and Family
Welfare Department of the Government of Gujarat,
it aims to reduce the Infant Mortality Rate (IMR) and
Maternal Mortality Ratio (MMR), in collaboration
with the National Rural Health Mission (NRHM) and
National Informatics Centre (NIC). Over the years,
this project has achieved significant success and
has helped in reducing the Infant Mortality Rate in
the state.

Empowering
Women
Gender equality and women’s empowerment is core
to sustainable development. Recognising this need
and the potential of women to engage in, contribute
to and benefit from sustainable development, the
Vodafone Foundation has undertaken and supported
several initiatives to propagate their cause, helped
them overcome challenges and enabled them to
transform their own life as well as those of their
families, benefitting the community at large.
Women of Pure Wonder: Struggle, Survival
and Success
Women of Pure Wonder: Struggle, Survival, Success,
traces stories from the heart of India - tales of an
India defined by grit, bravery, and courage.
For centuries, women in India have been the unsung
heroines of unheard stories. This book chronicles
the struggle, survival and success of 60 such
contemporary women, who are warriors, survivors,
and leaders in their own way. Blending an engaging
mix of some well-known and some unheard stories,
this book narrates the extraordinary deeds of real
women who have braved social, economic and
familial odds to find success in their chosen field
of work.
The ‘Red Rickshaw Revolution’, an initiative by the
Vodafone Foundation that had three committed
women traverse the distance of over 1,500 km from
New Delhi to Mumbai, in a specially designed red
auto rickshaw, in March 2013 was the genesis of
this book. During the course of their 9-day journey,
the women stopped at multiple locations along the
route, engaging and interacting with inspirational
women whose initiatives have positively impacted
people’s lives and made a real difference within
their communities.
A visually rich book, Women of Pure Wonder:
Struggle, Survival, Success, details the accounts
of an acid attack victim bravely taking on the world,
of unlettered housewives setting up businesses,
countless struggles against violence and inequality,
and those against societal vices like child marriage.
This book is a work of passion and compassion and
is put together by a team led by women, for women,
and featuring women.

RUDI Sandesha Vyavhar (RSV)
RUDI (The Rural Distribution Network), is a large
network of rural women entrepreneurs in Gujarat,
who market and distribute rural farm produce
brought directly from farmers. It reaches 1.1 million
households and provides an income for 3,000
women. These women entrepreneurs, known as
RUDIbens, buy farm produce through the network
to sell to customers in their local communities
under the RUDI brand. They often had to travel
long distances to place orders and collect stock
from central warehouses. Journeys were frequently
wasted because not all the produce ordered was
available once they reached the warehouse.
RUDI Sandesha Vyavhar (RSV), a special platform
developed leveraging mobile technology, enables
RUDIbens to submit their orders via SMS on a basic
phone. The software records their transactions,
enabling them to track sales and reduce paperwork,
significantly increasing their productivity and
improving quality of life. The system also enables
the RUDI organisation to track and manage stock
levels in real time and reduce inefficiencies that
previously contributed to lost sales worth up to 20%
of revenue.
This system has been developed through a
partnership between the Vodafone Foundation,
Cherie Blair Foundation for Women (CBFW) and
SEWA (Self-Employed Women’s Association), which
contacted a local company, Ekgaon Technologies, to
develop the software. RSV has been designed such
that, with training, it is easy to use, even by women
who are illiterate.
Since the programme started in 2012, it has
been piloted with over 1,500 women. In 2014, the
solution will be rolled out to more districts of
Gujarat and Rajasthan with the aim of reaching out
to 4,500 direct beneficiaries in total by 2016 and
potentially thousands more as their families and
communities also benefit from the success of the
RUDIbens businesses.
The RSV Project was awarded a GSMA mWomen
Innovation Grant in 2013 to further enhance the
application with the integration with Vodafone India’s
M-pesa mobile money platform. This will enable
RUDIbens to make payments remotely, further
reducing time wasted by travelling and also enables
them to receive payments from customers 24x7.
It also won the ‘Best Mobile Product in Emerging
Markets’, at the 2014 Global Mobile Awards.
Angel Stores
Vodafone India has one of the largest exclusive retail
footprints in the country. Judiciously combining this
strength with its commitment to promote diversity
and inclusion, emphasis on equal rights and
opportunities for all employees and encouraging
women employees to aspire for and achieve their
career ambitions, Vodafone India launched Angel
Stores. The Vodafone India Angel Store, a first of
its kind retail concept store, is completely managed
and run by women employees. All the functions
at these stores - management, sales, service,
billing, security etc. are managed solely by women
staff who operate within a secure and productive
work environment.
Currently, there are 28 Angel Stores operating in 17
states and employing 234 women. Vodafone India
remains committed to continuing this endeavour to
encourage diversity and inclusion by increasing the
footprint of Angel Stores in newer locations within
and across cities.
Another retail initiative, a first-of-its-kind in the
telecom industry, is Project Samridhi. Currently
operational in Narnaul, in Mahendragarh district
of Haryana, it has 24 women who are trained and
provided requisite infrastructure to operate as
entrepreneurs and earn a living by selling recharge
coupons and e-top ups. This initiative is also
being scaled-up and expanded to other districts in
the state.

Empowering
Customers
Customer centricity is core to Vodafone’s way of
conducting business. Providing them with innovative,
affordable and customer friendly communication
products and services is engrained in the company’s
Mission. Over the years, their needs continue to
evolve and it remains the company’s core objective
to anticipate, invest, develop and deliver solutions
that enable them to remain connected at all times,
empower them to make informed decisions and
to enable businesses to make optimum use of
available opportunities.
Data Security and Privacy
Customers trust Vodafone with personal information.
This process starts right away when they apply for a
connection sharing with us requisite details to fulfill
the mandatory Know Your Customer (KYC) norms.
Protecting this information and respecting their
privacy is fundamental to maintaining their trust.
Vodafone India’s privacy and security programmes
govern how it collects, uses and manages customers’
information from ensuring the confidentiality of
their personal communications and respecting
their permissions and preferences, to protecting
and securing their information. It has adopted the
Vodafone Global Privacy Management Principles to
enhance privacy of customer data.
Vodafone India has taken several initiatives to
ensure that data privacy remains a top priority
across the organisation. Under a customised
Privacy Management Framework which is
established, awareness campaigns are carried out
regularly to educate employees about the need and
importance of maintaining data privacy. During the
reporting period no complaints regarding breaches
of customer privacy and loss of customer data
were reported.
Training on privacy is core to all employees and
is being integrated in their onboarding process
itself. Mandatory and refresher training modules
are conducted in classrooms or on the Vodafone
e-learning portal that all employees need to
necessarily go through and get evaluated.
Vodafone India conducts Privacy Impact Assessment
on its products and services that handle personal
information to ensure that “data” minimisation” is
followed and that only essential data is collected,
stored and accessed.
Optimising the incident management system for
prioritisation of data privacy incidents, upgrading
the process flow documents as per changes in
business processes and conducting risk assessment
exercises on a periodic basis are other initiatives
that have helped build a robust culture of privacy.
Complying with best practices in this domain
has made Vodafone India the first Indian telecom
company to be BS10012 certified.

The Company’s approach to information security is
based on the principles outlined in the ISO 27001,
the international standard for information security
management systems. Its core data centres in India
are certified to this standard. The external suppliers
and partners of Vodafone India are required to meet
defined minimum security standards. Periodic
risk assessments and due diligence exercises are
conducted by the Company to provide assurance
that these are being met in practice. Additionally,
Vodafone India annually complies and gets certified
on several relevant international standards such as
SOX, ISO27001 and PCIDSS[1] among others.
Customer Satisfaction
Servicing the myriad needs of customers 24x7
is integral to providing them with a superior
experience. Over the years, customers have trusted,
admired and preferred Vodafone as their telecom
service provider for empowering them to remain
connected at all times as per their mode of choice
and convenience.
Vodafone India offers its customers various touch
points to make a complaint, query or request - call
centres, stores, websites, myVodafone app and other
self-service centres. These are then responded to
within a set time frame.
To consistently raise the bar of the customer service
provided, Vodafone India engages with its customers
in a structured manner across each business line
to seek feedback and further refine its internal
processes to avoid similar repeat complaints. Such
feedback gaining exercises are conducted every
month and their progress is tracked daily by the
operating teams. The overall Customer Satisfaction
Score (CSAT) achived by Vodafone India during
FY 2013-14 was 91.4%.
“Mobile technology is improving quality of life
globally. Seamless connectivity and easy
availability have made mobile services the engine
for propagating information. Rural India is
exploring the power of the Internet for the first
time via the mobile and we enabling them to its
benefits. We continue to explore opportunities to
develop products and services that bring further
benefits to the society.”
-Vivek Mathur, Chief Commercial Officer
Modes to Capture Customer Feedback: (Customer Interaction Feedback):
Customer feedback modes Frequency Mode Touch-points
T-NPS - Net Promoter Score
(NPS)
Selective interactions
for the day SMS
Only for retail customer
interaction – tracked through
TNPS tool
CSAT - Customer Enquiry 1 in 15 Days SMS
Call Centres - inbound/outbound,
Retail - VS, VMS and ADVMS
CSAT - Customer Requests 1 in 3 Days SMS
CSAT - Customer
Complaints 1 in a Day SMS
CSAT for Non-Voice
Channels
All ERC (Enq, Req
and Comp)
Survey -
Link
Non-Voice channels - written
communication, online grievance
management and web - chat
IVR CSAT 1 in 15 Days SMS At IVR level (when the call ends at
the IVR)

Empowering
Employees
Vodafone firmly believes that its people are its
most valuable asset. While technology, brand
and innovation can help build a great network
and business, it is the people who create a great
organisation. Developing a mindset that expands to
meet the career aspirations of people today without
compromising those of generations tomorrow is
the endeavour.
Accordingly, Vodafone India provides a variety of
opportunities for its employees to hone their talent
and learn new skills via structured interventions
and individual development programmes, through
e-learning modules, classroom coaching, expert
sessions and external programmes.
Complementing the learning and development
initiatives is a vibrant Rewards and Recognition
programme, that acknowledges the contributions
made by employees across levels for their ideas,
performance, innovations and for living the ‘Vodafone
Values’. Judiciously managing and optimising
the inherent talent within the organisation and
developing leaders of tomorrow through customised
training modules are critical to ensuring long term
growth of the organisation.
The company’s self-service portal – myHR – is
a one-stop-shop for all HR policies and process
related queries. ‘AskHR’ is an HR advisory service
that helps answer employee queries on regular
operational and administrative matters.
Employer of Choice
Vodafone India aspires to be an employer of choice
and the Vodafone People Survey (VPS) provides the
company a holistic insight of what the employees
have to say. Conducted annually, VPS in addition
to capturing the pulse of the employees thinking
and expectations, also highlights the areas where
the company has progressed well and those that
need improvement. All employees receive
performance and career development reviews,
making Vodafone India an employer of choice.
The numbers below indicate the progress made
in its journey during the year towards fulfilling
its aspiration.
Key Indices 2013 2012 2011
Engagement Index 87 (+4) 83 (+2) 81
Aggregate Manager
Index
83 (+4) 79 (+1) 78
Diversity and Inclusion 87 (+3) 84 (+2) 82
Speed 92 (+4) 88 (+3) 85
Simplicity 92 (+4) 88 (+3) 85
Trust 95 (+4) 91 (+2) 89
Employee NPS 61 (+4) 57 (+11) 46

Great Place to Work Survey
The Great Place to Work (GPTW) Institute conducts
an annual study in which 500 companies from over
20 industries participate. In its 2013 survey, Vodafone
India was once again adjudged as a Great Place
to Work. Continuing its climb to the top, Vodafone
India was ranked 1st in the telecommunications
industry and 18th overall (across all participating
companies and industries) as against 2nd and 24th
rank respectively, recorded last year. It was also
acknowledged as 2nd (against 4th) among large
companies with over 10,000 employees.
Diversity and Inclusion
With 19% of the work force being women (up from
14% last year), Vodafone India has made considerable
progress in its journey on mainstreaming diversity
and inclusion across the organisation. With talent as
the core, it is on course to have 30% of its work force
as women by 2016.
In its endeavour to hire quality talent, Vodafone India
has gone beyond the traditional domain of telecom
to other sectors including FMCG, Banking, Financial
Services and Information Technology. From just
1 woman zonal head amongst 100 last year, the
concerted effort on grooming internal talent and
hiring from new domains for positions traditionally
considered as suitable for men, has resulted in 17
women zonal heads currently.
A safe and conducive work environment, strong set
of employee centric policies, an open and righteous
work culture, structured induction, career building
approach, focus on talent, regular mentoring and
access to cross functional forums, have all been
instrumental in making Vodafone India the preferred
place to work for over 12,000 employees.
Nurturing Talent
An equal opportunity employer and a nurturer of
talent, Vodafone India has drawn top notch talent
from all parts of the country and from across
several industries. To ensure that this talent is
properly nurtured and deployed, Vodafone India
lays emphasis on training and skill building through
several tailored programmes for its employees
across levels, locations and experience.
The Learning & Development (L&D) framework is
focused on developing qualities of leadership and
excellence, aligned to the company’s business needs.
Vodafone India’s ‘Executive Trainee Programme’ is
aimed to identify and develop future leaders from
within the organisation and from the business
school campuses it recruits from every year.
“Our thrust is on enabling employees to optimise
their potential and build long term careers. We
seek to nurture talent through not just training
interventions, but strongly through terrific
role opportunities too. Our capability building
programmes are looked forward to by employees
as are our culture building focus areas such as
HSW, inclusivity and diversity. Our people are
empowered to take on ambitious assignments
and demonstrate leadership, in business and to
society. We are proud of our balance of impact
and of the values that our teams live by.”
-Ashok Ramchandran, Director,
Human Resources
Category Male Female
Total Employee Count
Junior Management 8,266 2,010
Middle Management 1,524 313
Senior Management 260 31
Total 10,050 2,354
Total New Hire Count
Junior Management 1,560 880
Middle Management 103 88
Total 1,681 978
Total Attrition Count
Junior Management 1,489 239
Middle Management 163 25
Total 1,692 266
Total Workforce
Off Role Employees 9,981 1,931

Empowering
Suppliers
Vodafone India aspires to be the most trusted and
respected telecommunications company in India.
To cater to its myriad needs across the country,
Vodafone India works with several suppliers providing
the widest possible range of products and services.
To streamline its base of suppliers, Vodafone India
has developed a robust supplier selection and
development programme, which is managed by
its Supply Chain Management (SCM) team. The
SCM team ensures that all suppliers and partners
associated with the company directly or indirectly,
follow the company’s code of conduct and guidelines
pertaining to Health, Safety and Well-being (HSW) at
all times. The company assesses 100% of its
suppliers across Vodafone India as per the labour
practices criteria.
Vodafone India caters to a large number of
customers and in order to maintain continuous
contact with its customer base, the company has
various touch points like dedicated call centers,
branded stores, exclusive distributor outlets and
retail outlets across India. Vodafone India reaches
out to all of them with their logistical network. The
supply chain team caters to several functions that
include Network, Information Technology, Sales
and Marketing, Retail, Customer Service, Business
Solutions, Support functions thereby ensuring
seamless availability of services to the customers.
A majority of the company’s supply chain includes
service and roll-out suppliers that assist in the set-up
of base-stations, installation of towers and helps
with their maintenance as well. Vodafone India has
approximately 6,000 suppliers nationwide for all
circles and they cater to all types of business needs
of Vodafone India.
APPROVED
TECHNICAL
PREFERRED
STRATEGIC
Increase
in Spend
Low Medium High Significant
Business Impact/Safety Risk to Vodafone India

Vodafone India has undertaken several initiatives
to improve transparency, efficiency and sourcing
practices to better empower its suppliers. The
Code of Ethical Purchasing is an intrinsic part of
the supplier evaluation process at Vodafone India.
It sets benchmarks for suppliers to comply with
human rights, labour standards, environmental
management, and against bribery and corruption.
In its effort to enhance transparency and achieve
excellence, Vodafone India has put in place a
supplier portal. This online portal allows suppliers
to access all the relevant information pertaining to
them; giving them the power to access real-time
information and raise grievances.
Vodafone India categorises Supplier Risk Potential
such that the required controls can be implemented
to mitigate high levels of Risk. The SCM team has
developed an innovative framework to classify
their existing suppliers based on three important
criteria - Spend, Business Impact and Safety Risk.
Supplier De-Risking
Vodafone India’s supplier de-risking programme,
created through an external audit agency, is aimed
to evaluate a supplier from data security, Code
of Ethical Purchasing, safety and sustainability
perspective. The Supplier De-risking Initiative (SDI)
was conceived to mitigate risks associated with
various outsourced suppliers, who provide services
to Vodafone India.
As part of this project, around 1,000 supplier audits
were conducted to assess the suppliers’ information
security and privacy posture across 582 suppliers.
For 415 suppliers, re-audits were conducted to
assess the closure of information security and
privacy issues reported in first round of audit.
Environmental assessments on waste management,
re-use and re-engineering processes are conducted
so as to monitor and mitigate environment and
social risks.
Supply Chain Management
Significant amount of work has been done to screen
suppliers, across various supply chain categories.
Following vigilant monitoring of high risk suppliers
the following two risk mitigation strategies have
been put in place:
• Training high risk suppliers and adherence to HSW
standards via contractual terms
• Implementation of Consequence Management
Matrix (CMM) for violations
Health, Safety and Well-being of Suppliers
Vodafone India has well defined policies and systems
in place to manage HSW for not just its employees
and customers, but for its partners and suppliers
as well. HSW requirements have been integrated
into the Supply Chain Management process and
the following processes ensure commitment and
compliance of sub-contractors and suppliers to
Vodafone India’s HSW requirements:
Third Party HSW Management Process
Screening of contractors
and suppliers for HSW
Integrating Health and
Safety into contracting
HSW policy and
requirements
communicated to
1 2 3
process Mandatory
HSW
conditions
signed off
by
contractors and suppliers
Monitoring: Contract co-ordinators (Line managers) monitor
contractors performance on HSW on a periodic baiss.
High risk contractors suppliers
identified and measures
taken to reduce these
7 6 5 4
contractors
HSW Consequence
Management Matrix for
suppliers updated based on
nature of non-compliance
Meetings with key
contractors at each Circle
on a monthly basis

For all high risk activities, an HSW plan is sought
from the suppliers before issuing the purchase
order. This plan outlines the process for hazard
identification, risk assessment and control
measures associated with the activities. The plan
also sets out the compliance procedure for any
relevant legal requirements. To come on board, the
supplier needs to qualify and obtain the minimum
quality threshold score and endorse the policy
compliance document of Vodafone India.
The high risk suppliers are periodically monitored for
their performance by the line managers. Corporate
SCM also has a programme in place to reduce and
consolidate the high risk contractors’ numbers
for better control. The Vodafone India de-risking
program is managed by an external audit agency.
The audit observations are critically examined and
corrective measures are taken and aligned.
The supplier base reduction drive aims at
consolidating the supplier base to reduce the safety
and sustainability risks, associated with them.
Accordingly, the supplier base has been optimised
to 9,149 during the year and is targeted to be
reduced further.
“We conduct our business in a fair and transparent
manner with a strong focus on governance and
ethical practices. Our suppliers are critical to our
success and we consistently engage with them to
improve efficiency, enabling them to deliver with
speed, simplicity and trust. We have successfully
partnered with key suppliers to standardise
processes for several large initiatives to enhance
process effectiveness and improve business
outcomes.”
-Thomas Reisten, Chief Financial Officer
Supplier Based Optimisation
60,000 Supplier base
24,000 24,000
Achieved
12,800 12,800
FY 11-12 FY 12-13 FY 13-14
Numbers are in units2
Schematic representation of Vodafone India’s Supply Chain
Solution
Providers
(Hardware,
Software,
etc.)
Distributors
Suppliers
54,000
Contractual
Workforce
Infrastructure
Development
9,149
Installation
and
Maintenance
Enterprise
Customers
Retail
Customers
Stores and
Outlets
Call Centers
Vodafone
India
50,000
40,000
30,000
20,000
10,000
0
2 Units refer to the number of the suppliers

Vodafone Business Services enables businesses
and enterprises to harness the power of total
communications solutions by bringing together voice
and data, wireless and wireline to Communicate,
Collaborate and Connect. With its global reach
and understanding of local market requirements,
it brings both scale and flexibility that businesses
need. A dedicated team of technicians and
technology experts ensures an assurance of quality
in delivering enhanced connectivity and efficient
customised solutions backed with state-of-the-art
technology and back-end which are not just best in
class but also cost-effective.
M2M
Vodafone India’s Machine-to-Machine (M2M)
Solutions connect devices, appliances and
machines, wirelessly to the internet, turning them
into intelligent assets that open up a range of
possibilities for businesses. The potential of M2M
Solutions is almost unlimited, across any device, in
any business sector and located anywhere in the
world. It also provides you with data required for
effective analysis and deployment of actions needed,
while keeping tighter control on costs.
To understand and share the possibilities of M2M,
the Department of Telecommunications (DoT)
formulated a consultative committee to design and
formulate M2M regulatory guidelines. Vodafone
India partnered with the Associated Chambers
of Commerce and Industry of India (ASSOCHAM)
to conduct a workshop on M2M and facilitate
industry discussions.
Mahindra REVA
Mahindra REVA engaged with Vodafone India to
explore the possibilities of M2M, for its new venture.
This first-of-its-kind collaboration enables car
owners to access various features and functions of
their vehicles. By using a smartphone application
from a dedicated webpage the users can now check
the battery charge, control its air-conditioning, lock
or unlock doors, find the nearest charging station
and more. It also provides the owner with automatic
SMS alerts on a variety of safety and security checks .
Empowering
Businesses
Space for Image

Mswipe
Ensuring the most robust, reliable connectivity
nationwide, Vodafone India’s Mswipe solution
enables smaller retailers to accept card payments,
thus reducing the cost of doing business. Users
can download the Mswipe application on their
smartphones and then swipe cards at the point
of purchase. The payment details are sent via
a Vodafone M2M SIM. The phone acts only as a
modem to transfer data, no customer details are
kept on the phone. Vodafone India plans to expand
this internationally by selling Mswipe solutions in
Pakistan, Nepal and Philippines. The company aims
to take this solution to 100,000 merchants by the end
of 2016.
Doorstep Banking
To eliminate the documentation process and enable
on-the-spot banking, Vodafone India partnered
with a leading private sector bank to pioneer Tablet
Banking. It is a virtual banking concept that allows
customers the convenience of opening a bank
account in the comfort of their home or office. This
comprehensive mobile solution approach enhances
customer experience and improves service
availability and offers easy accessibility.
Vodafone India provided 3G connectivity to 5,000
tablets, and helped manage the device, application,
connectivity and life cycle management. Initiated in
29 cities, the service is now available in 300 cities.
The solution enhanced efficiency and led to higher
cost savings due to automated process.
“Our ahead of curve communication solutions
enable enterprises to address business
challenges of today and prepare for the future.
By bringing together Voice and Data, wireless
and wireline services, we create customised
solutions for corporates and help them harness
the power of total communications to enhance
operational efficiency and address some of their
sustainability challenges.”
-Naveen Chopra, Director,
Vodafone Business Services (VBS)

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