Cruit - pitch deck

2. Problem
Today,talentsearchisdependentonexactkeywordmatcheswithoutunderstandingauser’scurrentandpast
employments.Also,Jobseekersmissoutonpotentialjobsduetokeywordmismatch.Thisleadstothehundredsofman
hoursbeingspentintalentsourcing.
Solution
Cruitisajobrecommendationsystemthatcreatesatimelineofskills/tagsofthejobseeker’spresentandpast
employments.EmployerscannowtranslatetheirjobdescriptionintoacompleteprofileandCruitcanusethistosearch
foridealcandidates.CruitrunsonanintelligentTagManagementSystemwhichunderstandsrelevantskills/tagssojob
seekersandemployerswillneverhavetousetheexactsetofkeywordstodiscovereachother.

3. Features/Productdifferentiator
• TheCruitProfileandJobPosting:Sharethesameformat,enablesuserstofindjobsthattakestheirpastexperience
intoconsiderationunlikeeveryotherplatformwhichuselinearkeywords.
• TagManagementSystem:Eliminatesneedforakeywordmatch.AllowsCruittodynamicallyimproveaprofile/job
postingbasedonuserbehaviour,suchamechanismisnotpresentinanyofourcompetitors.
• LiveDatabase:Anintegratedapplicanttrackingsystemthatrelaysanyupdatestoaprofiletoeveryemployerto
whichajobseekerhasappliedfor.Thiscombinesthebestofastaticapplicanttrackingsystemandaprofessional
socialnetwork.
• ReferralSystem:Allowsemployerstoattachareferralbountytojobswhichcreatesanincentiveforpeopletorefer
relevantcandidates.Thistrumpsallexistingopenreferralplatformsbytargetingrelevantusersforreferrals.

4. MarketingPlan
• Wealreadyhave25recruitersinChennaireadytotesttheplatform,westartfromthereandmanuallysource
candidatesfortheserecruitersandmakethemuseourplatform.Onceweachievesomekindoftractionfromthese
recruiters,wehopetoexpandthemanualsourcingtomoreandmorecompanies,tillthemarketreadyproductis
launched.
• JobpostingsinCruitcanbesharedonthesocialplatformslikeLinkedInandFacebookwhichwouldincreaseour
visibility.
• Freejobpositingtillwehita100kusers(jobseekers)markwhichwouldattractalotofrecruitersespeciallyinIndia.
• WewouldalsocontinueB2Bsalestocompanies(especiallySMEandStartups)topostjobsonCruitandenjoythe
benefitsof"nomoresourcingforcandidates",Cruitunderstandingthecomplexityofthejob,referralplatform,live
databaseallataminimalcost.

5. BusinessModel
JobPostings:
• WeintroduceaPay–Per–Daymodelforjobpostingswhichprovidesflexibilitytoemployers/recruiters and
allowsustotargetsmallandmediumsizeenterprises.
LiveDatabase:
• Onceanemployerexceedsathreshold,weplantochargethemamonthlysubscriptionfeeforadditional
capacity.
ReferralBounty:
• Weplantotakeacutoutofeveryreferralbountythatispaidouttouserswhosereferralsturnouttobe
employments.

6. Team
Sundhar–hasbeenintheHRindustryfor2years.Hewasarecruiterforoverayearwhenhefacedthe
problemsthatwearetryingtosolvetoday.
Meher–isthetechie.MajoredinDataSciencefromIIIT,Hyd.Meherhasquiteabitofexperienceinproduct
designashehasdevelopedalotofsoftwareproductsinthepast.
Vivek–hasbeenanHRprofessionalforover3yearswithexperienceinProjectmanagement.