How to reach cashed-up investors
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With self-managed funds controlling $500 billion in assets, wouldn't you like to get your corporate story to them? Now there is a way. Two-thirds of trustees of self-managed super funds are over 50 and people over 50 are the fastest growing users of social media.
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How to reach cashed-up investors
- 1. 1 How to reach cashed-up investors
- 2. 2 Most cashed-up ever Source: RBA $1,500bn in bank deposits $700bn in deposits by households
- 3. 3 Where the money is - super Source: APRA
- 4. 4 Silence is the killer • Press coverage has never been harder • Any media coverage is hit and miss
- 5. 5 Only 2 questions • Do you want the strongest share price? • Do you need investors to know your story?
- 7. 7 Trumpet the value you offer • Make it clear why you are unique
- 8. 8 Result: reach SMSFs Source: Pew Research, superguide.com.au SMSF trustees are among the fastest growing users of social media • 66% of SMSF trustees are over 55 • 66% of new trustees are under 55
- 9. 9 We engage high-value followers • Investors • SMSFs • Online brokers • Equity analysts • Commodity analysts • Fund managers • Peer companies • Journalists • Commentators • Bloggers
- 10. 10 Differentiate yourself • Be heard, be known, be understood
- 11. 11 SocialisedInvestors.com Julia: 0419 815 386 julia@SocialisedInvestors.com 100 William Street Sydney NSW 2011 Start reaching new investors today