HIGH END RETAIL STORE (large)

1. HIGH END RETAIL STORE
(large)

2. HIGH END RETAIL STORE
 It is a very large stores offering a huge
assortment of goods.
 The area is home to many expensive shopping
outlets.
 Customer offer encompasses a unique
combination of own brands, international brands
and concession brands.

3. Visual merchandising of the store

4. TARGET CUSTOMER
Upper middle class

5. Store includes
the clothes and
the accessories
And the
arrangement is
neat.
A large area is
covered with less
things giving it a
high class look.

6. Less area is covered with many props giving it a very casual look.
Lots of accessories and cloths are seen. Few old props are also used to give it
an rough and casual look.

7. EXAMPLES
• Marks and spencer
• Debenhams
• Macy’s
• Bloomingdale’s

8. MACY’S
 Macy's is a U.S. chain of mid range department stores.
 Famed equally for its niche in popular culture and the diversity of
its merchandise, the chain competes with Belk, Bon-Ton,
Dillard's, Nordstrom, Neiman Marcus and Saks Fifth Avenue.
 Macy's has a large portfolio of private brands that it produces for
exclusive sale within its stores.
 Macy's private brands include:
 Alfani
 Jenni by Jennifer Moore
 JM Collection
 Club Room

9. Visual Merchandising on accessories

12. Visual Merchandising at Christmas special

13. All about romance and love on Valentine’s Day

15. Only few colors are used in a very attractive way. Again a lots of
accessories can be seen showing that the store is a combination of
clothes and accessories.

16. Merchandised inspired
from nature

18. Different themes…

19. Bright colors are used with effective lights.

21. Debenhams is a leading department stores group with a total of 167 stores in
the UK, Republic of Ireland and Denmark.
It offers a wide range of products across women’s wear, menswear, children’s
wear, lingerie, accessories, health and beauty, homewareand gifts.
DEBENHAM
S

22. Own brands comprise own label brands -such as RedHerring,
Mantaray, Maine NewEngland, Debut and Bluezoo.

23. On Christmas

24. Arrangement of accessories.

25. For winter

29. Debenhams..

30.  Marks and Spencer is a major British retailer headquartered in the
City of Westminster, London,
 with 703 stores in the United Kingdom and 361 stores spread across
more than 40 countries.
 It specializes in the selling of clothing and luxury food products.
 M&S was founded in 1884 by Michael Marks and Thomas Spencer in
Leeds.

32. Mark and Spencer…

33. Thank you..