VK Seeds Pvt. Ltd is an agricultural company that produces rice seeds. They have developed three rice seed varieties under the brand name Dhanottam: Dhanottam-N for normal climates, Dhanottam-D for flood areas, and Dhanottam-F for drought areas. The company's target customers are rice growing farmers located in key states like Punjab, Uttar Pradesh, West Bengal, and Maharashtra. Dhanottam seeds are certified by DSIR, produce high yields with short duration and good quality grains, and are suitable for all climatic conditions and export purposes. VK Seeds aims to establish its brand identity and meaning with farmers through its slogan "है

1. PRODUCING MORE, CONSERVING MORE, IMPROVING LIFE
VK SEEDS PVT. LTD
CORPORATE OFFICE: NARAYAN GAON, PUNE,
MAHARASHTA
PRESENTED BY:-
VISHNU PRATAP SINGH
KRISHNA SHELKE
SUMIT DHAYGUDE
PRATIK BHOSLE
NARAYAN JAGDADE

2. BRAND NAME: DHANOTTAM
1.DHANOTTAM-N .
Suitable for normal
climatic condition
3.DHANOTTAM-F
Suitable for
drought area
2 DHANOTTAM-D
Suitable for
flood area
BRAND ELEMENTS:
SUBBRAND NAME:
BRAND LOGO:
SLOGAN:
है धनोत्तम का वादा
लागत कम और पैदावार ज्यादा
URL: WWW.VKSEEDS.COM, WWW.DHANOTTHAM.COM

3. TARGET SEGMENT
PERSON:RICE GROWER FARMERS.
PLACE:PUNJAB, UTTAR PRADESH,
W.BENGAL, MAHARASHTRA, A.
PRADESH, HARYANA,MADHYA PRADESH

4. POINT OF DIFFERENCE
 DSIR CERTIFIED
 FAST GROWING CROP
 C+ Crop
 Good quality grains

5. POINT OF PARITY
 DWARF VARIETY
 SUITABLE FOR ALL CLIMATIC CONDITION
 SUITABLE FOR EXPORT PURPOSE

6. COMPETITORS
PIONEER SEEDS
BAYER SEEDS
SYNGENTA
RASI SEEDS
ANKUR SEEDS

7. Brand resonance model
Step 1:Establishing brand identity in customers mind..
Achieving the right brand identity means creating brand
salience with customer.
 Potential customer.-RICE GROWER FARMER
 With the help of slogan
“है धनोत्तम का वादा
लागत कम और पैदावार ज्यादा”
we will create a image in the eye of customer and
associate them then customer will recall very easily.
 By the use of logo which shows our product suitable
for all areas.
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8. Step 2: Establishing Brand Meaning
Brand association in customers mind is deep thinking that
what customer feel about it.
It will depend on
 Brand performance :
HIGH YIELD
SHORT DURATION
QUALITATIVE GRAINS
Brand imagery
 Happiness
 Community
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9. VKSEEDSPVT.LTD
CORPORATE OFFICE:
NARAYAN GAON, PUNE, MH
“है धनोत्तम का वादा
लागत कम और पैदावार
ज्यादा”
VKSEEDSPVT. LTD
CORPORATE OFFICE: NARAYAN
GAON, PUNE, MAHARASHTA