3. IntelliSense Ltd. www.intelli-sense.com
Facts
Wound Care market:
9 Billion euro Industry
6.2% annual growth rate
50 Million reported cases – hard to close wounds
Aim of SureCure
Patient Reassurance and Improved Care
8. IntelliSense Ltd. www.intelli-sense.com
Future Trends
○ R&D in Moist Wound Care - 5.4% Sector Expansion
○ Need to Innovate
○ Products that aid speedy healing
○ Expansion to BRIC and APAC
○ Sell to Competitors
○ Integrated Wound Care solutions to mitigate
○ Complication Rates
○ Lifetime Cost
○ Healing Time
○ Brand Dis-Loyalty
○ End-user Relationship
10. IntelliSense Ltd. www.intelli-sense.com
Profit Margins
Wound Care Sector in J&J
$1.5 Billion
Price of adding intelligent
dye to bandage is around
10 cents per bandage
A 10% increase in retail
price of bandages will
result in a 7.5% increase in
profit