+
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How to Lower Acquisition Costs and Increases Online Registrations
for Ecommerce Businesses
MTL + ECOMMERCE #12 – Feb ...
Do you know what powered the success of
these sites?
SEO. SEM. Affiliate. Social. Viral.

Success
Powered by ?

VIRAL NINJ...
Our mission

To help ecommerce businesses
to gain new customers by
leveraging existing ones.

VIRALNINJASCONFIDENTIAL

+
Facts.
•
•
•
•

Launched in 2011
Headquarter in Montreal and office in San Francisco
20 employees + 10 planned
20 Ecommerc...
Be in touch with all potential customers
•

Acquire new customers by rewarding existing
customers

•

Your customers are y...
How does a referral program look like?

VIRALNINJASCONFIDENTIAL

+
Access Email Address Books.

VIRAL NINJAS CONFIDENTIAL

+
Invite Friends & Family.

VIRAL NINJAS CONFIDENTIAL

+
While Minimizing User Friction.

Search bar
Gender
segmentation

VIRAL NINJAS CONFIDENTIAL

+
Maximizing Deliverability.

Already a
member

Invitation already
pending

Invitation
selected

VIRAL NINJAS CONFIDENTIAL

...
And Incentivizing Along The Way.

VIRAL NINJAS CONFIDENTIAL

+
How to make your referral campaign
successful?
1. Have a relevant offer
2. Identify the viral loop
3. Minimize user fricti...
Best practices
•

Create a compelling offer
Eg: get $10 for every referral and your friend gets up to $5 on his next purch...
And it works!
•

20 to 50% new customers

•

5 to 25% conversion rate

•

~20 shares / advocate

•

7.5% click rate

VIRAL...
If you want to see more great referral
programs…

VIRAL NINJAS CONFIDENTIAL

+
Q&A
Virginie de Malavois
Director of Sales
Mail: virginie.demalavois@viralninjas.com
Ph: 514-677-6965
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MTL + ECOMMERCE Meetup - referral marketing by ViralNinjas

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Presentation done at MTL + ECOMMERCE Meetup #12 on how to Lower Acquisition Costs and Increases Online Registrations for Ecommerce Businesses.

We talked about referral program, how to make it successful and shared some best practices.

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MTL + ECOMMERCE Meetup - referral marketing by ViralNinjas

  1. 1. + + How to Lower Acquisition Costs and Increases Online Registrations for Ecommerce Businesses MTL + ECOMMERCE #12 – Feb 18th, 2014 Virginie de Malavois – Director of Sales VIRAL NINJAS CONFIDENTIAL
  2. 2. Do you know what powered the success of these sites? SEO. SEM. Affiliate. Social. Viral. Success Powered by ? VIRAL NINJAS CONFIDENTIAL +
  3. 3. Our mission To help ecommerce businesses to gain new customers by leveraging existing ones. VIRALNINJASCONFIDENTIAL +
  4. 4. Facts. • • • • Launched in 2011 Headquarter in Montreal and office in San Francisco 20 employees + 10 planned 20 Ecommerce, Daily deals and Flash Sales clients VIRALNINJASCONFIDENTIAL +
  5. 5. Be in touch with all potential customers • Acquire new customers by rewarding existing customers • Your customers are your best ambassadors • Get rewarded on every dollar invested VIRALNINJASCONFIDENTIAL +
  6. 6. How does a referral program look like? VIRALNINJASCONFIDENTIAL +
  7. 7. Access Email Address Books. VIRAL NINJAS CONFIDENTIAL +
  8. 8. Invite Friends & Family. VIRAL NINJAS CONFIDENTIAL +
  9. 9. While Minimizing User Friction. Search bar Gender segmentation VIRAL NINJAS CONFIDENTIAL +
  10. 10. Maximizing Deliverability. Already a member Invitation already pending Invitation selected VIRAL NINJAS CONFIDENTIAL +
  11. 11. And Incentivizing Along The Way. VIRAL NINJAS CONFIDENTIAL +
  12. 12. How to make your referral campaign successful? 1. Have a relevant offer 2. Identify the viral loop 3. Minimize user friction 4. Incentivize along the way 5. Monitor & Optimize the viral loop VIRALNINJASCONFIDENTIAL +
  13. 13. Best practices • Create a compelling offer Eg: get $10 for every referral and your friend gets up to $5 on his next purchase • Promote the program effectively On every single page of your site including confirmation page • Make it easy to share Give the user the control to choose how to share • Personalize the experience Eg: take $15 off your purchase • Monitor & Optimize Eg: A/B test messaging and incentive • Test & Learn VIRALNINJASCONFIDENTIAL +
  14. 14. And it works! • 20 to 50% new customers • 5 to 25% conversion rate • ~20 shares / advocate • 7.5% click rate VIRALNINJASCONFIDENTIAL +
  15. 15. If you want to see more great referral programs… VIRAL NINJAS CONFIDENTIAL +
  16. 16. Q&A Virginie de Malavois Director of Sales Mail: virginie.demalavois@viralninjas.com Ph: 514-677-6965

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