This webinar shares strategies that leverage social media platforms like Twitter, Facebook and LinkedIn to drive real business results. Learn how to develop a customer pipeline with low acquisition expense, build strong brand recognition and protection, keep your customers and groom them into long-term advocates, and make the most of your payments strategy. To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-Social-Media-The-New-Frontier.html

1. Social Media – The New
Frontier
How Social Media Can Drive Business
Results
Scott Tivey
President
CNP-Solutions, LLC
Michele Tivey
Director of Operations
CNP-Solutions, LLC

2. Revenue Revelations – Best practices for the digital economy
Social Media – The New Frontier
Introduction: Social Media Marketing & Revenue
– In 2011, ALL Internet Advertising generated $16.9B
in revenue.
– In 2012, Social Media Advertising ALONE,
generated $31B in Revenue.
0
10
20
30
40
2011 2012
Marketing “Spend”
Global
Revenues
Eloqua.com, “5 Ways Social Media can drive revenue”, 10/26/11.

3. Revenue Revelations – Best practices for the digital economy
Social Media – The New Frontier
Reach Out & Touch “A Bunch Of Someones”!
– Linked-In: Groups, Discussions, Being The Expert
– Twitter: How using 140 FREE characters can work magic!
- Self Promotion:
- Partner Promotion:
- Re-Tweet:

4. Revenue Revelations – Best practices for the digital economy
Social Media – The New Frontier
Use Top Influencers To Your Advantage
– Venture Capitalists, Money Makers
– Celebrities, Pitch People
– Bloggers, Driving Conversations
- Change your business reach, spurs additional
conversations with others.
- Harry Potter Movie Marketing Example
Harry Potter is a trademark™ of Warner Brothers Studios.

5. Revenue Revelations – Best practices for the digital economy
Social Media – The New Frontier
Lead Generation
– Mine “information” not data
- Voyeur what your customers are doing, seeing, saying
- Who are they talking to
- What are they interested in (following)
- Where they spend time and money
- What is your competition up to
Conclusions
– Opportunity to drive revenue from Social Media
– Millions get to “see you” with little or no investment
– Drive conversation with influencers and promote the brand

6. Questions?
Email us:
webinar@vindicia.com
Visit us:
Blog: vindicia.com/blog
Community: community.vindicia.com
Twitter: @Vindicia
Website: www.vindicia.com