2. About
• SOA Headquarters is located on Route 70 in Cherry Hill,
NJ.
• SOA markets and distributes Subaru vehicles, parts, and
accessories throughout a network of over 600 Retailers
(Dealers).
• In 2015, SOA broke the previous sales record and marked
the company’s 8th year of sales growth.
• Subsidiary of Japan’s Fuji Heavy Industries.
• Top Competitors:
• Nissan
• Toyota
• Mazda
3. My Role
• Our IT Department has 4 interns, each one is on a different team.
• I am on the Siebel CRM team and I am currently working on a Business Requirements Document (MD050) to
show the as-is Marketing and Telematics preferences for customers enrolled on the MySubaru portal.
• I also help out within the IT Department with other teams who need assistance. For example:
• Creating a SQL query that will show the relationship between sales velocity and the dollar value of
accessories in the vehicle.
• Reviewing RFI documents that have been returned by vendors that potentially will be providing us with
Digital Service Advisor(DSA) services for our Retailers.
4. Work Sample
• Created a high-level flow chart to show
the different methods a customer can
use to update or unsubscribe from
Marketing Campaigns.
5. Work Sample
• Created a high-level flow chart for
the Generation 2 Telematics Hub
CRM Middleware Integrations.
6. How class has prepared me…
• Data Analytics at Temple has been a very useful course to me at my internship. Since we learned about SQL in
that class, it allowed me to have a head start and easy transition to using it at work in real situations.
• Business Communications was also helpful because it taught me how to speak and write in a professional
manner.
• Intro to Cyberspace and Society was also a very influential class which gave me a familiarity with numerous
technical terms and also some basic coding.
• I believe every course that I have taken at Temple has been helpful in one way or another as I make my transition
from student to professional.
7. Overall Impression
I have had a wonderful time at my internship with SOA so far. I am extremely lucky that they gave me a chance here
and I have learned a lot every single day. I was a bit intimidated at first but everybody who works here is willing to
help with anything I need. I think that because this internship is an entire year long, I will have more exposure to
technology and business analysis which will entice potential employers want to hire me. I’m sure that by next May,
when the internship ends, I will have an array of talents and I will be able to use those talents to start a career either
here at SOA or somewhere else.
